EventMobi: Association Events

SEPTEMBER 13, 2023

90% of millennial donors are motivated to give based on the mission rather than the organization. Polls and surveys are a great way to check in with your members and gather feedback about the member experience. Run post-event feedback surveys When your event is over, the best way to gauge member experience is by asking them directly.

Member Experience 130

Member Experience Tips How To Software 130

Association Adviser

SEPTEMBER 22, 2016

Attracting millennials to your association requires thinking about the different life stages they are living through – and marketing to them appropriately. A lot of articles out there dispense quick advice about how to attract millennials to your association’s membership: reach them on social media!

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millennials Leadership Marketing Industry 60

Reid All About it

MAY 21, 2021

Chris Detzel, Community Program Manager at Reltio. Kim FitzSimmons, Chief Marketing & Communications Officer at American Association of Endodontists. Presenters: Atokatha Ashmond Brew, MBA, Managing Director, Marketing & Communication, Nonprofit HR. Presenters: millennials Molly Phayer and Erica Salm Rench.

San Jose 369

San Jose Email Marketing Tools millennials 369

GrowthZone

SEPTEMBER 14, 2022

Our annual survey of association professionals reports repeatedly that a common concern is the increased pressure to recruit young members. The bulk of the workforce is made up of Millennials, Generation X, and Baby Boomers, and Gen Z is not far behind. But more importantly, communicating these association benefits is key.

Recruiting 78

Recruiting Recruitment Social Media millennials 78

Associations Now

MARCH 8, 2017

As millennials make up a more and more of the workforce, this digitally obsessed demographic is shifting business travel trends. And millennials often prefer Airbnb-like accommodations, which tend to have more of a local feel. Millennials are feeling the effects of business travel on their home lives. Be a host with the most.

millennials 54

millennials Newsletter Review Social Media 54

Reid All About it

DECEMBER 8, 2023

Results Direct and.orgCommunity released the first and most comprehensive report on mobile apps in the association community , which includes data on how associations and their members are using mobile apps. Marketing to Gen Z and millennials. Communicating with Authors: How Do Societies Stay Connected with Their Authors?

Strategy 272

Strategy Video Technology Innovation 272

Reid All About it

MARCH 1, 2024

Hannah Carvalho at Associations Now recaps a report from Forj that surveyed association members to better understand the expectations they have for their associations and how well their associations are living up to them. Education and community are the top priorities for members. Member expectations. 1 CAE credit. More info/register.

Education 256

Education New Hampshire Tips Technology 256

MemberClicks

APRIL 28, 2022

And while it’s a challenge to engage any of your member base, engaging young members can feel particularly daunting—particularly younger Millennials and Gen Z. For example: do you clearly communicate membership benefits for younger members at crucial points? When it comes to communication, meet them where they are.

Tips 98

Tips millennials Newsletter Recruiting 98

Association Briefings

MAY 6, 2021

Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to millennials and Gen Z - particularly as it relates to email. Anyone born between 1981 and 1996 is considered a millennial. By the Numbers So, what do the numbers tell us about email use among millennials and Gen Z?

Marketing 52

Marketing millennials Email Marketing Social Media 52

SCD Group

SEPTEMBER 16, 2014

5 Surprising Reasons Millennials Join and Stay with Your Association By Sarah Hill via Member Clicks How do you get more Millennials in your association? Sure, networking and community good are very important to this up-and-coming generation, too, but they have other reasons for signing up and some of them may surprise you!

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millennials Chicago Social Media America 40

Achieve

AUGUST 13, 2015

I’ve heard many nonprofit professionals label Generation Y or Millennials (born 1980-2000) as a generation of slacktivists (slacker + activists) – great for sharing information about a cause on Twitter or helping YouTube videos go viral, but other than that, useless to fundraising and development. I reject this label. The power of feedback .

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millennials Social Media Project Video 40

Associations Now

MAY 4, 2017

Now, Nokia makes bathroom scales , and according to Nicholas Mattar, the director of marketing at the Detroit Regional Chamber, who presented this week at ASAE’s 2017 Marketing, Membership & Communications Conference , 13-year-olds are using the social app Snapchat on their personal smartphones.

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millennials Detroit Cost Social Media 44

Associations Now

MARCH 26, 2019

Social media is becoming increasingly important for member service, but it highlights the many channels customers use for help. But those needs are out there—as well as the need maintain your old lines of customer service communication too. If you’re relatively small, don’t separate social media service from your main account.

Strategy 97

Strategy Social Media Maine millennials 97

Association Success

MAY 28, 2018

It’s not too late for associations to welcome millennials into their ranks. For better or worse, millennials are a hot topic among associations right now. As a millennial myself, I’m always wary of these discussions. The time to prepare for millennials has passed. What are millennials looking for from an association?

How To 78

How To millennials Social Media Technology 78

Associations Now

JULY 26, 2019

A report from the CMO Council finds that consumers increasingly look for brands in multiple media—and that includes physical mail and the telephone, too, not just social media. Millennials did the same. But when it came to communications, older mediums such as email and telephone calls emerged as more important.

Marketing 54

Marketing millennials Social Media Survey 54

Associations Now

JUNE 25, 2014

Despite the more than $5 billion dollars spent on marketing campaigns in social media spaces in 2013, new research from Gallup found that consumers’ purchasing decisions are more influenced by friends and TV commercials. Instead of selling, Gallup says, brands should use social to build community.

Social Media 40

Social Media millennials Review Report 40

Associations Now

AUGUST 14, 2015

60 % The percentage of journalism and communications graduates who have a mostly negative view of sponsored content and believe it crosses ethical boundaries, according to an American Press Institute survey. And social media is becoming the go-to news source for all Americans —not just millennials. universities.

Survey 40

Survey millennials Social Media Communications 40

Reid All About it

OCTOBER 27, 2023

The weekly list of free educational events and resources for the association community… Membership benchmarks. iMIS invites you to participate in their 9th Annual Membership Benchmark Survey. Trying to figure out how to market more effectively to Gen Z and millennials? – House Social Join us for our quarterly Open House.

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LMS North Carolina Recruiting Recruitment 256

Associations Now

AUGUST 11, 2015

Despite what you’ve read about millennials and the impending decline of the meetings industry, a new report by the Meetings Mean Business Coalition found that this generation understands the importance of in-person events. Millennials want to meet and engage in new ways, according to the report.

millennials 40

millennials Report Social Media Survey 40

Associations Now

JANUARY 7, 2020

In a GrowthZone survey , association professionals ranked member engagement as the top challenge of 2019, higher than recruitment and retention or challenges with communicating member value, attracting young members, or funding. Social media diversification. Also consider new platforms for engagement. Sponsored content.

Member Engagement 78

Member Engagement Social Media Revenue millennials 78

Associations Now

OCTOBER 27, 2015

Destination Counsellors International recently surveyed meeting planners to get a better pulse on the factors influencing their decisions around choosing meeting locations. For example: Meeting planners prefer to communicate with destination marketers and CVBs via email as opposed to the phone.

Survey 40

Survey millennials Newsletter Social Media 40

Higher Logic

OCTOBER 9, 2015

That quest is easier than ever with the advent of social media, open online review sites and the rise of online communities. Here are a few reminders of how your community can humanize your organization (trust us – it’s a good thing). It takes more than just one survey to figure out why customers or members stick around.

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Organization Library Survey millennials 120

Associations Now

FEBRUARY 26, 2019

Face-to-face communication has grown scarcer in this digital age, when emails, texts, and social media posts often replace direct, two-way conversation. These days Instagram influencers are everywhere, and it’s becoming a popular way to engage with younger members , including those from the Gen Z and millennial generations.

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San Francisco Social Media Video Tools 90

Associations Now

OCTOBER 2, 2013

That and more in today’s Social Media Roundup: From Amazon to Associations? Internet innovation: As founder and CEO of the e-commerce giant Amazon.com, Bezos knows a lot about the power of communication and word of mouth online. Without the fresh ideas that millennials bring, your association could soon hit a dead end.

Social Media 40

Social Media Washington millennials Survey 40

Association Adviser

DECEMBER 10, 2013

As social media consumes more marketing time, money and members’ attention, associations need to measure its impact and ROI more efficiently. Through a focus group and subsequent survey of association leaders at the beginning of 2013, ASAE found that association’s top concern for the year was going to be capturing members’ attention.

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millennials Social Media Price Review 60

Associations Now

APRIL 10, 2014

A new survey found many employees don’t read their employee handbooks. Here’s a look at how to better communicate benefits information. According to a new survey [PDF] by employee engagement and communications company GuideSpark, 43 percent of millennials and 30 percent of non-millennials are not reading most of their handbooks.

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Handbook millennials Survey Video 40

Associations Now

JANUARY 25, 2017

While most associations are plotting out recruitment strategies for millennials, membership professionals need to be thinking about a younger generation entering the workforce this year. After all, I’m a millennial, which according to science means I’m a narcissist— but don’t you dare call me that.)

millennials 40

millennials Ohio Membership Management Survey 40

Association Adviser

MAY 27, 2018

Our featured professional this month is Katie Butler, vice president of communications for the Independent Insurance Agents & Brokers of America (IIABA). Katie has served IIABA since 2003 and has helmed the communications department since communications since 2004. AA: How do you set marketing and communications goals?

Video 60

Video Communications Social Media Newsletter 60

Achieve

NOVEMBER 14, 2017

And then there’s the millennial factor. notes, “it’s well known that [millennials] aren’t embracing traditional ideas of giving.”. 2017 Millennial Impact Report. found that the millennial generation doesn’t rank giving — or volunteering — as all that meaningful in terms of effecting change. 2017 Millennial Impact Report.

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millennials Class Analysis America 52

Higher Logic

SEPTEMBER 28, 2017

How many Silent Generation, Boomers, Gen Xers, and Millennials do you have? If you have the demographics mapped out but don’t know anything about this person’s day, search on the Internet and read some social media posts from your members. Look at what they’re sharing on your online community as well. Is anything missing?

Member Experience 136

Member Experience United States Recruiting Recruitment 136

Associations Now

FEBRUARY 9, 2016

Millennials may prefer to shop for a new home online, but photos on a website don’t always tell the full story. As part of NAR’s new campaign, ads with sound and deceptive photos will be used on social media platforms to highlight how a Realtor can help a customer see the full picture.

millennials 40

millennials Social Media Committee Survey 40

Associations Now

NOVEMBER 6, 2014

Does your office really need to change much to become more appealing to the fast-growing millennial workforce? Variety, choice, access, and transparency—attributes typically associated with what millennials want—are indeed important, but not only for millennials. Perhaps not.

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millennials Georgia Social Media Survey 40

SCD Group

AUGUST 14, 2012

These came labeled as follows: Millennials At the Beach (left); At the Museum (center); On a date (right). Over the last few years, I’ve watched as many Boomers and others “mock” Millenials and Gen Yers and their “failure” to communicate because they are “always texting.” Posted by Steve Drake.

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St. Louis millennials Social Media Washington 40

Associations Now

SEPTEMBER 12, 2013

A recent survey of millennials found that more than half believe they would benefit from having a professional mentor, but only about one-third said their bosses or supervisors were willing to serve in that role. A 2011 LinkedIn survey of almost 1,000 U.S. A 2011 LinkedIn survey of almost 1,000 U.S.

Indiana 40

Indiana millennials Texas Library 40

Reid All About it

MAY 14, 2021

Hear insights culled from OnBoard’s 2021 Board Effectiveness Survey. Marketing Channels for the Largest Generation in the Workforce: The Millennials. Presenters: millennials Molly Phayer and Erica Salm Rench. ExpoChat is a Twitter-based conversation on topics related to the trade show industry. Wed 5/19 at 2 p.m. – Host: ASAE.

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St. Louis Technology Strategy Conference 341

.orgCommunity

FEBRUARY 25, 2019

Machines are giving us the ability to understand and communicate with members more personally than ever before. You can strengthen anecdotal information with research such as member needs surveys, white papers and case studies. Don’t forget social media. If you seek to deeply engage constituents (And, who doesn’t?),

Marketing 68

Marketing Case Study eBook Social Media 68

Reid All About it

NOVEMBER 10, 2017

The survey will take less than five minutes to complete. I took some time off on Tuesday to attend a few sessions of SURGE 2017, a virtual summit for the association community. That’s it for good reads, now it’s time for this week’s list of free professional development for the association community. 1 CAE credit.

DC 150

DC Washington Tools Education 150