Reid All About it

MARCH 1, 2024

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. Marketing in the AI Era: Tools and Techniques for Strategic Advantage Discover a range of easy-to-use AI tools tailored for marketing, membership, and communication roles.

Education 256

Education New Hampshire Tips Technology 256

Higher Logic

JANUARY 31, 2019

Tech is still booming with a competitive edge, people are living longer, and younger emerging generations like Millennials and Gen Z’ers will continue to shake up the workplace (and your member base). And not just because, like, you assume all young folks love wasting away on social media ).

Communications 184

Communications millennials Tips Software 184

Associations Now

JULY 26, 2019

A report from the CMO Council finds that consumers increasingly look for brands in multiple media—and that includes physical mail and the telephone, too, not just social media. Millennials did the same. What is interesting is how wrong our assumptions about millennials and gen Z were.

Marketing 54

Marketing millennials Social Media Survey 54

Achieve

OCTOBER 25, 2016

New research from Achieve investigates millennials’ ongoing cause engagement behaviors during a presidential election year. Today Achieve, in partnership with the Case Foundation, released the second wave of research from the 2016 Millennial Impact Report. The second wave of data surveyed millennials from June through August 2016.

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Reid All About it

MAY 21, 2021

5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid. Presenter: Michelle Brien, VP of marketing and product strategy, WBT Systems. Tue 5/25 at 11 a.m. –

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San Jose Email Marketing Tools millennials 369

.orgCommunity

JUNE 18, 2019

Generation Z and young Millennials are different. However, they will join and participate if they believe the ROI you offer is worth the short-term sacrifice to their budget—and you design and market programs that meet the education expectations of Millennials and Gen Z. The 4 Education Expectations of Millennials and Gen Z.

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Associations Now

MARCH 8, 2017

As millennials make up a more and more of the workforce, this digitally obsessed demographic is shifting business travel trends. And millennials often prefer Airbnb-like accommodations, which tend to have more of a local feel. Millennials are feeling the effects of business travel on their home lives. Be a host with the most.

millennials 54

millennials Newsletter Review Social Media 54

SCD Group

NOVEMBER 20, 2014

Millennials Will Become The Majority In The Workforce In 2015. As a new survey shows, this generation is already chafing at today''s traditional company structures. More than half of the hiring managers agreed that it was difficult to find and retain millennial labor. We millennials have drive. Is Your Company Ready?

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SCD Group

SEPTEMBER 16, 2014

5 Surprising Reasons Millennials Join and Stay with Your Association By Sarah Hill via Member Clicks How do you get more Millennials in your association? Outside Opinion: Millennials Frustrate HR Execs By Sean Bisceglia via Chicago Tribune This just in: New study on millennials. Text and you''ll miss it.

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Reid All About it

DECEMBER 8, 2023

An app can help you solve what survey participants said was the biggest challenge for associations: communicating the value of membership. Another advantage of an app: it’s a centralized communication channel to your members, unlike social media platforms your association doesn’t own. Marketing to Gen Z and millennials.

Strategy 272

Strategy Video Technology Innovation 272

Reid All About it

OCTOBER 27, 2023

iMIS invites you to participate in their 9th Annual Membership Benchmark Survey. Marketing to younger generations. Trying to figure out how to market more effectively to Gen Z and millennials? Ask Me Anything: Marketing Automation Learn about marketing automation. Strategic partnerships. More info/register.

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LMS North Carolina Recruiting Recruitment 256

Nimble AMS

DECEMBER 5, 2022

If you’re looking to build bridges with younger professionals , Gen Z and Millennial members are especially interested in mentoring opportunities. Gallup reported that 72% of the surveyed Millenials stated their engagement elevated when their supervisor took on a mentoring role.

Member Engagement 133

Member Engagement Social Media Review Recruiting 133

Associations Now

MAY 4, 2017

Now, Nokia makes bathroom scales , and according to Nicholas Mattar, the director of marketing at the Detroit Regional Chamber, who presented this week at ASAE’s 2017 Marketing, Membership & Communications Conference , 13-year-olds are using the social app Snapchat on their personal smartphones.

millennials 44

millennials Detroit Cost Social Media 44

Associations Now

APRIL 9, 2014

Also: a little advice on acquiring quality feedback from your next event survey. Your marketing campaign may appear to be full of influential facts for potential conference attendees, but sending them straight to the registration page could scare them away. More in today’s Social Media Roundup: Not So Fast.

Social Media 40

Social Media Survey millennials Tips 40

Associations Now

JUNE 2, 2015

A new survey of meeting planners looks at some of the generational differences that are influencing how they choose event locations and what that may mean for venues. Millennials are also more likely to turn to social media and blogs for reviews and ratings when evaluating a potential venue. Please share in the comments.

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YourMembership

OCTOBER 27, 2015

Take a recent survey conducted by the International Association of Conference Centers. For example, millennials prefer meetings to have an experiential learning aspect while baby boomer attendees prefer high-quality service over anything else. To stay ahead associations need to make quicker and more accurate decisions. With nearly 2.1

Social Media 150

Social Media millennials Survey Technology 150

Associations Now

JUNE 25, 2014

Despite the more than $5 billion dollars spent on marketing campaigns in social media spaces in 2013, new research from Gallup found that consumers’ purchasing decisions are more influenced by friends and TV commercials. Instead of selling, Gallup says, brands should use social to build community.

Social Media 40

Social Media millennials Review Report 40

.orgCommunity

FEBRUARY 25, 2019

marketing automation software offers tools to lift those relationships to a new level. Aimee, who is senior digital marketing advisor at HighRoad Solution, gave an insightful overview on building successful member journeys. Don’t forget social media. If you seek to deeply engage constituents (And, who doesn’t?),

Marketing 68

Marketing Case Study eBook Social Media 68

MemberClicks

APRIL 28, 2022

And while it’s a challenge to engage any of your member base, engaging young members can feel particularly daunting—particularly younger Millennials and Gen Z. So, how do association marketers speak to young members and get them to lean in? Send a survey to ask them directly. Do some research and consider reaching out.

Tips 98

Tips millennials Newsletter Recruiting 98

Associations Now

OCTOBER 27, 2015

Destination Counsellors International recently surveyed meeting planners to get a better pulse on the factors influencing their decisions around choosing meeting locations. For example: Meeting planners prefer to communicate with destination marketers and CVBs via email as opposed to the phone.

Survey 40

Survey millennials Newsletter Social Media 40

Associations Now

MARCH 26, 2019

Social media is becoming increasingly important for member service, but it highlights the many channels customers use for help. Some recent insights on the matter worth heeding: You can’t take your time with social media. If you’re relatively small, don’t separate social media service from your main account.

Strategy 97

Strategy Social Media Maine millennials 97

Association Briefings

DECEMBER 19, 2020

The smart use of data can have a profound impact on all sectors of an association - membership, marketing, communications, meetings, education, and advocacy. Your members - especially your digital-first millennial and Gen Z members - aren’t just wanting an individualized digital experience. They expect it. Yeah, we get it.

Marketing 52

Marketing eBook millennials Cost 52

Associations Now

JANUARY 7, 2020

In a GrowthZone survey , association professionals ranked member engagement as the top challenge of 2019, higher than recruitment and retention or challenges with communicating member value, attracting young members, or funding. Social media diversification. Also consider new platforms for engagement. Sponsored content.

Member Engagement 78

Member Engagement Social Media Revenue millennials 78

WBT Systems

OCTOBER 18, 2016

Due to this, there has been growing interest in digital badging among associations, especially those seeking to engage more millennials in membership. One aspect of digital badges and OpenBadges in particular that associations may have overlooked is their use as a promotional tool to market association education programs to a wider audience.

Education 150

Education Learning Management System LMS Certificate 150

Associations Now

AUGUST 14, 2015

60 % The percentage of journalism and communications graduates who have a mostly negative view of sponsored content and believe it crosses ethical boundaries, according to an American Press Institute survey. Content marketing is on the rise. And social media is becoming the go-to news source for all Americans —not just millennials.

Survey 40

Survey millennials Social Media Communications 40

Associations Now

JANUARY 22, 2020

Also: the state of association marketing in 2020. CMSWire reports that, in a survey of 463 executives by Simpler Media, most participants revealed that they were unhappy with their digital workplace technologies. Association Marketing Trends for 2020. Your employees might be feeling the pain of a tech overload.

millennials 64

millennials Tools Social Media Technology 64

Higher Logic

OCTOBER 9, 2015

That quest is easier than ever with the advent of social media, open online review sites and the rise of online communities. It takes more than just one survey to figure out why customers or members stick around. How do you know what your customers or members are really thinking? People like talking to each other.

Organization 120

Organization Library Survey millennials 120

Virtual

NOVEMBER 19, 2014

Increasingly, it’s via a private online social community, especially if your organization has lots of millennials as members. Surprisingly, though, too few associations have made the leap to implementing their own private online social communities. social media association management Technology'

Social Media 100

Social Media Class millennials Report 100

Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Host: American Marketing Association. Event Marketing Roadmap.

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St. Louis Technology Strategy Conference 341

Associations Now

APRIL 17, 2019

LinkedIn can reference a user’s existing calendar systems, so maintaining a separate one in the app isn’t necessary, Social Media Today reports. A bot-based calendar search tool was discussed in 2016, but Social Media Today notes that the automated function “never seems to have seen the light of day.”.

Social Media 53

Social Media millennials Tools Survey 53

Associations Now

FEBRUARY 26, 2019

Face-to-face communication has grown scarcer in this digital age, when emails, texts, and social media posts often replace direct, two-way conversation. These days Instagram influencers are everywhere, and it’s becoming a popular way to engage with younger members , including those from the Gen Z and millennial generations.

San Francisco 90

San Francisco Social Media Video Tools 90

Reid All About it

JULY 28, 2017

Find out how to engage students and millennials and lead them to the membership funnel. Whether you’re new to Tableau or an advanced user, learn the latest best practices and tips, including real-time dashboarding, survey data and web connectors. Creating a Social Media Policy. Lunch provided. Duration: 2 hours.

Chicago 150

Chicago Washington DC Social Media 150

Aaron Wolowiec

JANUARY 12, 2016

This is particularly true for your millennial members who will make up 75 percent of the workforce by 2020.”. As further evidence, according to Associations Trends’ TRENDS 2015 Report , about two-thirds of survey respondents receive less than half their revenue from dues. At the same time, Abila predicts an increase partnerships. “All

Certificate 100

Certificate Revenue System millennials 100

Association Adviser

DECEMBER 10, 2013

As social media consumes more marketing time, money and members’ attention, associations need to measure its impact and ROI more efficiently. Millennials (and most others) are not impressed by gimmicks, so a true customization of the membership experience is one of the few appropriate responses to this concern.

millennials 60

millennials Social Media Price Review 60

Higher Logic

SEPTEMBER 28, 2017

Provide better marketing to the members you already have? How many Silent Generation, Boomers, Gen Xers, and Millennials do you have? If you have the demographics mapped out but don’t know anything about this person’s day, search on the Internet and read some social media posts from your members. Define Your Purpose.

Member Experience 136

Member Experience United States Recruiting Recruitment 136

Associations Now

JANUARY 25, 2017

While most associations are plotting out recruitment strategies for millennials, membership professionals need to be thinking about a younger generation entering the workforce this year. After all, I’m a millennial, which according to science means I’m a narcissist— but don’t you dare call me that.)

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millennials Ohio Membership Management Survey 40

Associations Now

AUGUST 5, 2013

80 Percentage of young donors who said they preferred nonprofits with mobile device-friendly websites, according to the 2013 Millennial Impact Report. Millennials especially liked mobile websites that offered links to news and related information. One of the constant things that we’ve seen is that millennials do give,” said Feldman.

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