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Association Brain Food: 8.25.23

Reid All About it

Matchbox Virtual Media asks for your participation in a survey that explores how the use of online experiences by associations for membership engagement, education, revenue growth, and other purposes has evolved in recent times. They pull out a few good ideas from survey comments too. Gen Z and millennials. 1 CAE credit.

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Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

Associations—a big group of human egos—are no different which is why membership benchmark survey reports are so popular. The ASI survey respondents are optimistic about the future of their associations—but less so than in 2017. Gain or maintain professional certification (12 percent). It’s human nature—the ego at work.

Survey 150
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Why attracting younger members is crucial for association success

Nimble AMS

Soon Gen Z and Millennials will dominate most of the job force, impacting the future of work as we know it. With the ever-rising cost of higher education, your association must embrace the new trend of outcomes-based education , such as training and certifications necessary for young graduates’ personal and professional goals.

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Report: Meeting Planners Anticipate Attendance Increase

Associations Now

Meeting planners are troubled by escalating costs but remain optimistic about growing attendance in the coming years, according to a new survey. We got a lot of comments around F&B in the survey,” said Future Partners president and CEO Erin Francis-Cummings.

Report 59
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Wanna Boost Employee Retention? Focus on Leadership Training and Certifications

Associations Now

A new report from PayScale found that most employees wanted either a strong focus on certifications or to be trained on skills related to leadership and management. While Gen Xers and millennials both most frequently selected management/leadership training, baby boomers do not.”. The post Wanna Boost Employee Retention?

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Professional Development for Millennials (and Everyone Else Too)

Association Adviser

Millennials: You know them well, those 73 million professionals born between 1980 and 1996 who are now an integral part of the American workplace. It’s a myth that millennials feel entitled to a better title and more pay for simply doing their jobs. Sarah Sain, Naylor Association Solutions. Yet, they still get a bad rap.

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Association Brain Food: 3.8.24

Reid All About it

You’ve probably seen survey reports about people registering later for events than in the past. 7 Tips for Marketing to Millennials Studies show that Millennials are now the largest B2B tech buyer group, making 59% of B2B buyers, with over 30% leading the charge and making those purchase decisions. Event marketing.