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Association Brain Food: 8.25.23

Reid All About it

Matchbox Virtual Media asks for your participation in a survey that explores how the use of online experiences by associations for membership engagement, education, revenue growth, and other purposes has evolved in recent times. They pull out a few good ideas from survey comments too. Gen Z and millennials. 1 CAE credit.

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Innovative Workforce Solutions

Potomac Core

Associations are increasingly well positioned to help members and industries build innovative workforce solutions through their professional development and certification products. How can Associations help members respond to this growing challenge and build innovative workforce solutions? Innovative Workforce Solutions.

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Association Brain Food: 3.8.24

Reid All About it

You’ve probably seen survey reports about people registering later for events than in the past. 7 Tips for Marketing to Millennials Studies show that Millennials are now the largest B2B tech buyer group, making 59% of B2B buyers, with over 30% leading the charge and making those purchase decisions. Event marketing. 1 CAE credit.

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Association Brain Food Weekly: 8.21.20

Reid All About it

Association Success is running a survey to benchmark diversity in the association industry. This ten-minute survey will help all of us get a better, bigger picture of just how equitable the association industry is for everyone in it. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.

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Association Brain Food: 3.1.24

Reid All About it

Hannah Carvalho at Associations Now recaps a report from Forj that surveyed association members to better understand the expectations they have for their associations and how well their associations are living up to them. I’ve got one more tip: have them join your AMS users group and go to its events. Member expectations. 1 CAE credit.

Education 256
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OpenBadges: Increasing Visibility of Association Education

WBT Systems

There has been much discussion lately about the value of digital badges for both association education and certification programs. Due to this, there has been growing interest in digital badging among associations, especially those seeking to engage more millennials in membership. OpenBadges increase visibility for the Association.

Education 150
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24 Top Association Member Engagement Strategies to Rock Retention

EventMobi: Association Events

You can segment your association members by: Known interests Length of membership Membership tier Level of engagement Demographic For example, with 75% of millennials actively avoiding phone calls, connecting by phone is a member engagement strategy that might be better used for the older members of your association.