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Association Brain Food: 10.20.23

Reid All About it

Unlike social media, a mobile app provides a cohesive and centralized communication channel to your members. ACE, IACE, Director, Regulatory Affairs at American Association of Airport Executives Kelly Whelan (moderator), Content Marketing Manager at Higher Logic Tue 10/24 at 4 p.m. You’re leaving money on the table! Member app.

Maryland 272
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Got NDR (Non-Dues Revenue)?

Association Adviser

out of 5) among nearly two dozen member communication vehicles we examined in our annual Association Communications Benchmarking Report. No other member communication channel came close. Many associations overestimate how much revenue a new NDR program will generate and underestimate how much time and resources it will require.

Revenue 60
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Print is Alive and Kicking

Association Adviser

According to Naylor’s 2018 Association Communications Benchmarking Survey , print magazines have been the second most-valued communication channel (behind conferences and networking events) for two years now. One in four associations communicates with members multiple times per month via print, according to the survey.

Georgia 61
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Association Brain Food Weekly: 9.18.20

Reid All About it

At Managing Editor , they provide advice for creating culturally inclusive marketing because… “Empty words won’t fix racial injustice, and as content producers, we need to refuse to be accomplices who write pretty but meaningless words in times of crisis to help companies gloss over their realities of racial disparities at their companies.”.

Montana 350
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Association Brain Food Weekly: 6.19.20

Reid All About it

They explain how communication plays a huge role in that effort. Fíonta suggests looking at your cancelled events as opportunities to design new experiences for attendees, sponsors and exhibitors—now you can have virtual events that generate both revenue and engagement. Revenue Retention with Virtual Events. Host: Content Forum.

Video 221
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Association Brain Food Weekly: 2.14.20

Reid All About it

Georgia McGoldrick, Product Marketing Specialist, 3Play Media. Learn how to develop the ideal mix of self-paced, virtual and in-person training content. Presenters: Felicity Clancy, vice president, marketing, communications, and membership, Infectious Diseases Society of America. More info/register. Host: Mediasite. Host: PCMA.

DC 243
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Association Brain Food Weekly: 9.25.20

Reid All About it

The weekly list of free educational events and resources for the association community… I’m not publishing Brain Food next Friday (10/2) because I’ll be hiking in southern Utah, so this edition includes all the events I know about in the next two weeks. Virtual conference communications survey. Virtual conference experience.