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6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Higher Logic

Check out these six ideas for creating engaging webinars that deliver a valuable experience to your association’s members: Create Educational Opportunities. Use Webinars to Communicate. Onboard New Members. We're doing weekly events, all about fostering deeper connections between you and your members.

Revenue 296
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Building Buy-In for an Online Community at Your Association

Higher Logic

Their discussions, the resources they download, and the feedback they give you are all crucial to building your member personas. Additionally, you could suggest a “freemium” community membership for potential members to showcase the value of joining your association. Member Engagement and Retention. Objection 1: Price.

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How Associations Are Using Community to Support Their Members During COVID-19

Higher Logic

But the increase in engagement isn’t the only sign we’re seeing that communities are a key communication tool for associations, their members, and their industries. Welcoming the Whole Industry to the Community. APGA uses the community as a place for members to ask additional questions.

Library 318
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14 Best Member Retention Strategies to Engage Your Top Supporters

EventMobi: Association Events

If your retention rate is below that number, here are a few quick things you can do to improve it: Communicate effectively. Use multiple streams of communication (email, social media, paper mail, etc.), solidify your messaging, and consistently follow up with members to increase the likelihood of reaching them and staying top of mind.

Strategy 130
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AARC Brings Back 800 Lapsed Members with Automated Win-Back Campaign [Case Study]

Higher Logic

First step: evaluate the triggers members said contributed to their initial decision to join and analyze feedback data from previous lapsed members to understand potential reasons for not renewing. Members lapsed in the past 3-6 months. Members lapsed in the last 7-24 months. Member engagement is well worth the effort.

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The Intersection of Online Communities and Marketing Automation

Higher Logic

Online communities add to the always-evolving digital tool box and provide today’s association members with the ability to connect, network and share in a private community space of interactivity. What makes a community necessary in today’s association world is the power of user insights. Increase Insight & Retention.

Marketing 198
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Association Brain Food Weekly: 6.7.19

Reid All About it

On Sunday morning, after fishing a few hours in Jordan Lake (Jim got a good-sized bass, me, nothing), I made whole wheat blueberry buttermilk pancakes from The Bread Bible by Beth Hensperger (the ebook is only $1.99), along with creamy scrambled eggs with chives (from the deck!) Organizer: ASAE Greater Washington / National Capital Community.

Proposal 170