Higher Logic

JUNE 9, 2020

Recently, I’ve seen a spike in the amount of email communications going through our servers, so I dug into how mail receivers are reacting to the influx of mail to their systems. These involved email blasts sent to large contact lists that hadn’t received mailings in months or more.

Communications 262

Communications How To New York Guidelines 262

Higher Logic

NOVEMBER 21, 2018

Adobe’s recent study about email marketing revealed more about these reactions to personalization. In Adobe’s survey, e mployees said that the most annoying thing when receiving an email offer from a marketer was: “An offer that makes it clear that the marketer’s data about me is wrong” (22%). But first….

Marketing 149

Marketing Guidelines Software Email Marketing 149

Associations Now

JANUARY 31, 2017

Long neglected as part of the communications conversation, emails have become more essential than ever in 2017. Read on for some suggestions on to improve your email production workflow. If you’re willing to accept a little extra work on the front end, you can save lots of money when it comes to sending email.

Email Marketing 40

Email Marketing Marketing Tools Newsletter 40

Reid All About it

FEBRUARY 12, 2021

Presenters: Harneet Singh, Director of Marketing, Preseem. Let’s talk about how you’re applying what you learned last year to market your virtual meetings this year and increase engagement. Hosts: ASAE Communications Professionals Advisory Council, Membership Marketing Advisory Council and Meetings & Events Advisory Council.

Revenue 370

Revenue North Carolina Industry Technology 370

Associations Now

AUGUST 11, 2017

And if you are thinking that focusing on a city’s tech scene narrows your options to a few places—San Francisco, Seattle, New York, or Boston—think again. Cities that are home to a bevy of tech companies are generally keen to invest in their communications infrastructure.

San Francisco 93

San Francisco Indianapolis Indiana Seattle 93

Reid All About it

JULY 9, 2021

Another example of wishful thinking disguised as conventional wisdom: Claire Cain Miller at the New York Times says there’s no evidence that chance meetings at the office boost innovation. The only thing missing from my recipe is waxed beans because I’ve never seen them at the store or farmers market. Email Address: Subscribe.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

Reid All About it

DECEMBER 9, 2016

We’re committed to our community. I’ve been harping on ASAE exhibitors the past few years to step up their email marketing game. You still have a chance to make a good impression (or a bad one) with your post-show email. Hosts: Firespring and Nonprofit Coordinating Committee of New York. More info/register.

Tools 175

Tools Social Media Marketing Case Study 175