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Association Brain Food: 4.12.24

Reid All About it

Even well-meaning learners who’ve paid for online courses and conferences are apt to click away if their attention wanes during your program. Tracy King at InspirEd says Gen Z has different ideas for how they want to learn, work and build a career —and she has the research to back that up. Member recruitment. Gen Z education.

Revenue 256
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Building Buy-In for an Online Community at Your Association

Higher Logic

You don't have to be a hypnotist or a master of persuasion to build support for an online community among your association’s board and executive team. Instead, you need to align your new online community with the mission and priorities of your association's leadership. New Member Acquisition.

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Association Brain Food Weekly: 5.21.21

Reid All About it

I’ve seen many references over the past year to the power of “unlearning” conventional so-called wisdom so we can take on new and existing challenges with the mindset they require. Hooking members. A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events.

San Jose 369
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Association Brain Food: 5.12.23

Reid All About it

Learning business. WBT Systems describes how for-profit learning platforms, like the MOOCs Coursera and EdX, make their money. The corporate market is a growing profit center for them—and could be for your association too. Impexium explains how your association and members could benefit from offering a tiered membership model.

Chicago 200
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Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150
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Association Brain Food Weekly: 7.16.21

Reid All About it

The weekly list of free educational events and resources for the association community…. Online education revenue. Usability testing is the latest version of that phenomenon—and it’s a good thing to learn about over on the Fionta blog since it solves lots of problems and increases the value of your technology investments.

Revenue 195
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Association Brain Food Weekly: 8.22.16

Reid All About it

It’s when you look around and see the smiling faces of friends and acquaintances and know you’re in for several days of learning and laughing. In the meantime, we’re back in business with lots of good online content to absorb this week. – Social Media 201: Content Curation, Time Management and Audience Engagement.

Price 150