Higher Logic

OCTOBER 12, 2017

Between donation tools, donor or member management software, online community platforms, and other technological tools, it’s easy to become overwhelmed with all the capabilities and forget to make the most of these amazing solutions. Online community and marketing tools open up communications with your supporters.

Technology 179

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Associations Now

MARCH 26, 2019

Social media is becoming increasingly important for member service, but it highlights the many channels customers use for help. If your organization is attuned to a more hands-on customer service strategy, it can be a weird feeling to have to field a response in a Twitter comment or a comment thread on a blog post.

Strategy 102

Strategy Social Media Maine millennials 102

Association Briefings

MARCH 30, 2021

It’s funny looking back at the , Wall Street Journal article that started it all, coining the phrase email is dead : “Email has had a good run as king of communications. Here we are more than a decade later and email’s reign is more powerful than ever. But its reign is over.” Wait, what?! That’s up from $39 last year!

Communications 52

Communications Phoenix Email Marketing Newsletter 52

Reid All About it

JANUARY 4, 2019

Mon 1/8 at 1 p.m.* – 10 Website and Email Marketing Best Practices for Small Nonprofits. Hear tips for growing your email list. Host: National Institute for Social Media. Presenter: Tim Johnson, owner of Positive Light Media. Alyssa Ford, Data and Strategy Lead at Tech Impact. More info/register.

Video 285

Video Washington Social Media DC 285

Reid All About it

JUNE 30, 2023

WBT Systems provides strategies for offering professional development as an employee retention tool. Hear about the benefits of corporate partnerships, how to identify potential partners, and strategies for building and maintaining successful partnerships. That’s why marketing often falls prey to the classic spray and pray model.

Chicago 205

Chicago Newsletter Revenue Education 205

Reid All About it

MAY 19, 2023

Aaron Terr at Persuasion makes a free speech case for Section 230 , which prevents owners of social media platforms and online communities from being sued for user-generated content. Will this legislation have consequences for risk-averse associations and their communities? More info/register. Fri 5/19 at 4 p.m.

Strategy 195

Strategy Content Leadership Email Marketing 195

Higher Logic

MAY 29, 2020

The engagement data generated by your community can help your membership team determine who is likely to renew and who is at risk. Once you know who’s at risk, you use automated campaigns to send timely, personalized member communications to those members. MTI chose online community as a tool for digital transformation.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

MAY 21, 2021

Hear about strategies from associations (and a few non-profits) that have weathered this and how these strategies can ultimately help us engage more members – a greater diversity of members – in the work of the association going forward. 5 Secrets of Email Marketing Geniuses. Workforce Strategy Webinar: Tools You Can Use.

San Jose 369

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GrowthZone

APRIL 18, 2023

In general, marketing automation can be extremely helpful for associations in several ways: Efficient communication Marketing automation tools enable associations to efficiently communicate with their members and stakeholders via email, social media, and other channels.

Marketing 78

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Reid All About it

DECEMBER 21, 2018

Mon 1/8 at 1 p.m.* – 10 Website and Email Marketing Best Practices for Small Nonprofits. Hear tips for growing your email list. Hear real-world examples of business leaders and brands that understand the secret of actionable communication. Alyssa Ford, Data and Strategy Lead at Tech Impact. More info/register.

Email Marketing 174

Email Marketing Social Media Library millennials 174

EventMobi: Association Events

OCTOBER 19, 2023

After all, members are the lifeblood of your organization: they support your organization’s mission, attend events, and form your community! There are many strategies for attracting new members over time, but if you want to see a boost ASAP, the best thing you can do is start brainstorming membership drive ideas! Step 4: Budget!

How To 130

How To Discount Social Media Software 130

Higher Logic

MAY 8, 2019

Recent data shows that: The average email open rate (across all industries) is 16.19%. The average email open rate for the Civic/Social Membership industry (e.g., If your target audience has opted into your communications, the open rate should be on the higher end. Tip #1: Allow for Email Opt-in + Topic Selection.

Tips 166

Tips Email Marketing Newsletter Communications 166

Association Adviser

OCTOBER 13, 2016

Each year when Association Adviser and Naylor Association Solutions launch the Association Communications Benchmarking Study , we certainly hope to see measurable improvements in the ways associations communicate with members. 1 association communications challenge (cited by nearly 70 percent of respondents, up 16 percent from 2010).

Communications 60

Communications Revenue Social Media Survey 60

Fonteva

DECEMBER 19, 2019

It’s likely that you have developed a set member engagement strategy over the years. Association member engagement strategies. Think about what your long-term goals are, whether it’s to increase member retention or encourage community-building. Email marketing. Email marketing. Let’s get started!

Member Engagement 59

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Associations Now

OCTOBER 29, 2019

Email marketing is a great way to get your message directly in front of members. But if you’re crafting each email with your organization, rather than your members, in mind, it’s likely that your emails will go unread. And more importantly, do they want that content via email? Make the format approachable.

Strategy 63

Strategy Newsletter Email Marketing Social Media 63

EventMobi: Association Events

SEPTEMBER 28, 2023

No matter what type it is, your membership directory makes it easy for members to find others’ contact info, like phone numbers, email addresses, or social media accounts. With all those new members, you need a way to centralize your membership’s success and make it a part of your association marketing strategy.

Directory 147

Directory Organization How To Kansas City 147

Achieve

DECEMBER 8, 2023

A solid fundraising strategy is essential for every area of higher education institutions to thrive, and performing arts programs are no exception. Try to develop your fundraising strategy in such a way that you can accomplish as much as possible while minimizing stress for your team. Social media. Let’s get started!

Tips 52

Tips Survey Social Media Communications 52

NXUnite

OCTOBER 19, 2023

They mean that, in your search for innovative fundraising strategies to engage your organization’s supporters and boost your revenue generation, you should consider tapping into the power of online shopping! First, you can hone your marketing strategy over time to prioritize the channels that drive the most conversions.

Revenue 130

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Reid All About it

AUGUST 19, 2016

Tue 8/23 at 9 a.m.* – 10 Website Design and Email Marketing Best Practices for NGOs. This webinar will demonstrate the importance of embracing new website and email marketing design and call-to-action trends. – Social Media 201: Content Curation, Time Management and Audience Engagement.

Price 150

Price Social Media Email Marketing Innovation 150

Higher Logic

MAY 20, 2020

Use Webinars to Communicate. Use Webinars to Communicate. Want to learn more about automating your email communications ? Check out the Ultimate Guide to Marketing Automation, available below. Use webinars as a new medium for educating, communicating, onboarding, and networking. Onboard New Members.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

Achieve

MARCH 2, 2022

Technological advances and changing times have made it necessary for nonprofits and organizations everywhere to develop dynamic online fundraising strategies to find success. If you’re struggling to grow your online fundraising strategy, here are a few online fundraising ideas you can implement.

Social Media 59

Social Media Email Marketing Class Tools 59

Disciple Media

FEBRUARY 7, 2024

In this blog, we’ll explore how to get your membership set up for success (Part 1), and strategies to market and sell your membership (Part 2). Strategies for identifying your ideal audience Identifying your ideal audience is what will set you up for success in selling your membership.

How To 36

How To Social Media Content Price 36

Reid All About it

JULY 7, 2023

Next Generation, Networked-Based Marketing With so many tools for email marketing, social media, CRM, graphic design and generative AI, marketing efforts are often frantic and scattered. That’s why marketing often falls prey to the classic spray and pray model. Host: ASAE Tue 7/11 at 12 p.m.

Tools 195

Tools Education Newsletter Chicago 195

Disciple Media

FEBRUARY 6, 2024

Surveys and feedback: Directly ask your audience what they want through surveys, social media polls, or feedback forms. This allows for more personalized content and marketing strategies. Community readiness: Assess the readiness of your audience to form a community.

How To 36

How To Price Analysis Content 36

Higher Logic

NOVEMBER 21, 2018

Adobe’s recent study about email marketing revealed more about these reactions to personalization. An expired offer is cousin to inaccurate data, and you should double check to make sure you’re timing your communications accurately to match up with any promos. If it’s social media, you may be risking their privacy.

Marketing 149

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Association Adviser

FEBRUARY 13, 2014

Analytics has been—and will continue to be—a critical component of an Integrated Marketing Communications (IMC) plan. Chief Marketing Officers (CMOs) are accountable to the bottom line and must report Return on Investment (ROI) for marketing efforts. Effective SEO begins with strategy and data. Wordtracker.

Marketing 60

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MemberClicks

APRIL 11, 2023

When you’re trying to connect with a friend or family member on social media, you just need to type in their name, scroll through any matching profiles, and voila! This info includes: Name Phone number(s) Email address(es) Photo or logo (if a business!) Send reminders in your email newsletter or other organization publications.

Directory 52

Directory Examples Social Media Newsletter 52

SCD Group

MARCH 29, 2015

I’m not sure why but the volume of junk email marketing arriving last week reached a tipping point. Here’s a sample of what arrived in my email box one day last week: Connecting up. I just wanted to followup and see if you received my earlier email?” Can we set up a call? What time works best next week?” It’s Josh.

Marketing 40

Marketing Strategy Email Marketing Sample 40

Arc 3 Communications

JULY 21, 2021

From social media to email, blogs to newsletters, many of your association’s marketing efforts are most likely digital. Both communicating with and providing value for your members, while also bringing in new members is achieved through digital marketing efforts.

Marketing 52

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Membership Marketing

MARCH 8, 2012

Whether you are an association professional or a relationship marketer, join the discussion on the Membership Marketing Blog and share your ideas and counsel. Fundraising with Social Media. In the March edition of Associations Now , Andrew Lang highlights a social media success story titled Tweeting for Dollars.

Social Media 40

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Fonteva

MARCH 19, 2020

They experience strong event turnout and growing engagement through other channels such as social media and discussion boards. Communicate more effectively with members. Communicate more effectively with members. Data can improve your member communication strategies in a variety of ways.

Tips 52

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Associations Now

JANUARY 16, 2020

“If you’re frustrated by the lack of open and honest communication at work, look inward before turning outward,” Boitnott says. For truly honest answers, send out a confidential survey asking all employees about office power dynamics, the quality of the organization’s overall communication, and if they’re intimidated by higher-ups.

Newsletter 59

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Achieve

AUGUST 12, 2021

a thorough fundraising strategy. Use social media to increase campaign visibility. Across all campaign communications, it should be evident that your cause is powering the fundraiser, and that goes beyond simply branding pages with your official colors and logo. Use social media to increase campaign visibility.

millennials 82

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Disciple Media

AUGUST 23, 2023

Delve into your potential clients’ world through surveys, interviews, and social media analysis. Creating these personas will guide your content creation, marketing strategies, and overall approach, ensuring alignment with your target audience. Build a content strategy Content is king.

Price 36

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MemberClicks

SEPTEMBER 27, 2023

How to Get More Event Registrations Here are some strategies to help your event stand out and attract more guests. Take advantage of this by leveraging ads on the social media channels your members and ideal member profile frequent the most. Optimize your emails Remember, email is still a top promotional channel.

Tools 52

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Reid All About it

MAY 14, 2021

Hear three examples of how our customers have addressed this very challenge using practical, cost-effective strategies. Presenter: James Burron, co-founder and president of the Canadian Association of Alternative Strategies & Assets. Presenters: Bill Conforti, SVP of Strategy & Solutions, Association Analytics.

St. Louis 341

St. Louis Technology Strategy Conference 341

Disciple Media

MAY 24, 2023

Email marketing can be extremely cost-effective. But before you can engage in email marketing you need to have an email subscriber list. In the guide below we’ll cover all aspects of creating an email list that will become an integral part of your growth strategy. Are they typically college educated?

How To 36

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