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Print is Alive and Kicking

Association Adviser

According to Naylor’s 2018 Association Communications Benchmarking Survey , print magazines have been the second most-valued communication channel (behind conferences and networking events) for two years now. One in four associations communicates with members multiple times per month via print, according to the survey.

Georgia 61
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Did You Know? Associations Plan to Innovate Membership (Again) in 2018

Association Adviser

Slightly less than one-third (29 percent) said they would focus on marketing and communication changes while 14 percent plan to focus most of their association’s changes on the technology it deploys. Every year, the Georgia Health Care Association puts on the annual Ms. What does innovation in membership look like?

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Did You Know? Associations Plan to Innovate Membership (Again) in 2018

Association Adviser

Slightly less than one-third (29 percent) said they would focus on marketing and communication changes while 14 percent plan to focus most of their association’s changes on the technology it deploys. Every year, the Georgia Health Care Association puts on the annual Ms. What does innovation in membership look like?

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Wednesday Buzz: Essential Advice for Designing a Better Email

Associations Now

Considering an email newsletter redesign? Also: Sobering marketing trends you need to know. Email is one of the most effective weapons in your marketing arsenal. But a poor design can result in your newsletter winding up unread and in members’ spam folders. Hard Truths. How do you get around that?

Georgia 60
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Best of the Web: March 2014

Association Adviser

Charles Popper, Naylor’s vice president of association relations, will also present findings from the 2014 Association Communications Benchmarking Report. Georgia Society of Association Executives Annual Conference. ASAE 2014 Marketing Membership & Communications Conference. May 28-31, 2014. June 4-5, 2014.

Idaho 60
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Best of the Web: May 2013

Association Adviser

Why Email Newsletters Won’t Die. This is good news for associations who rely on email to communicate with members. How To Use Big Data For Marketing Without Being Creepy [link]. Georgia Society of Association Executives Annual Meeting. ASAE 2012 Marketing Membership & Communications Conference.

Georgia 60
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Best of the Web: April 2014

Association Adviser

Charles Popper, Naylor’s vice president of association relations, will also present findings from the 2014 Association Communications Benchmarking Report. Georgia Society of Association Executives Annual Conference. ASAE 2014 Marketing Membership & Communications Conference. May 28-31, 2014. June 17-18, 2014.