Fonteva

FEBRUARY 9, 2021

These engagement methods aren’t just used to recruit new members, but are also essential elements needed to actively retain those members. However, as time goes on, the same old engagement tactics won’t hold out. Make sure to actively track engagement (like event attendance, online activity, etc.)

Member Engagement 98

Member Engagement Tips Recruiting Recruitment 98

Reid All About it

FEBRUARY 23, 2024

The weekly list of free educational events and resources for the association community… Join or Die. I’d love to see that phrase in membership marketing copy. Bulletin describes how a member app helps nurture member engagement by providing a centralized communication channel for members. 1 CAE credit.

DC 261

DC Washington Member Engagement Innovation 261

Associations Now

JANUARY 7, 2020

Associations pros frequently cite member engagement as a top challenge, and many of the most effective ways to make easier connections with members are in the digital realm. Here are three items to add to your online engagement plan in the new year. Have you found member engagement to be a challenge at your association?

Member Engagement 97

Member Engagement Social Media Revenue millennials 97

Higher Logic

AUGUST 9, 2018

In the past, SNMMI was sending generic “we miss you” messages to members hoping they would renew, but there was minimal strategy behind their marketing actions. SNMMI invested in strategic services for marketing automation with Higher Logic in 2017 to develop a lapsed member campaign to support their goals.

Case Study 120

Case Study Recruiting Recruitment Revenue 120

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150

Survey Marketing Certificate Education 150

Aptify

JULY 1, 2020

Even (and especially) when times are tough , it’s important keep new members coming in. Here are four ideas to help you reach your recruitment goals , even in challenging times : Provide valuable , relevant content. . The post Tips for association member recruitment appeared first on Aptify by Community Brands.

Recruiting 72

Recruiting Recruitment Tips Price 72

Reid All About it

JANUARY 12, 2024

Young member engagement. She shares strategies for enhancing engagement and fostering a more inclusive environment for younger members. She shares strategies for enhancing engagement and fostering a more inclusive environment for younger members. Member mobile app. More info/register. 1 CAE credit.

LMS 266

LMS Member Engagement Education Revenue 266

Reid All About it

APRIL 12, 2024

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. Member recruitment. Staff meetings.

Revenue 256

Revenue Strategy Price Newsletter 256

Reid All About it

JANUARY 19, 2024

Nimble AMS explains how an AMS empowers your association’s recruitment, engagement and retention efforts by helping you better understand members, anticipate their needs, provide a better digital experience and deliver personalized emails and content. Marketing to Gen Z and millennials. Membership, again. Event trends.

Revenue 256

Revenue Strategy Member Engagement United States 256

Reid All About it

APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. Another is persuading members to make time for association engagement.

Revenue 256

Revenue Price Denver Tools 256

Associations Now

AUGUST 28, 2023

Marketing General Incorporated’s 2023 Membership Marketing Benchmarking Report found that associations are experiencing an increase in membership following declines during the pandemic. That growth was correlated with associations that have compelling value propositions, embrace innovation, and focus on recruitment.

Report 98

Report Recruiting Recruitment Innovation 98

YourMembership

MAY 15, 2012

Ideas to help you engage, empower and retain members. May 15th, 2012 | Posted in Member Engagement + Retention. The following is a guest post from Lynda Baldwin at Communication Strategies Group, Inc., an award-winning communications firm based in Chicago, Illinois. Five Tips to Rock Membership from Moose.

Recruiting 150

Recruiting Recruitment Tips Tampa 150

Higher Logic

MARCH 27, 2020

Strategist, and Tara Pawlak, Community Brands Director of Marketing, shared top strategies that associations are using to grow their young professional membership, including: Young member priorities, like job opportunities and professional development. Personalizing your communications during recruitment and retention.

Member Engagement 240

Member Engagement Recruiting Recruitment Communications 240

MemberClicks

OCTOBER 29, 2021

One of the most effective ways to recruit new members is to let them know about your benefits. That means clearly communicating your organization’s value proposition. To articulate your value proposition to current and prospective members, you need to build a membership marketing strategy to spread the word.

Strategy 95

Strategy Marketing Tips Recruiting 95

EventMobi: Association Events

SEPTEMBER 21, 2023

In this blog post, we’ll cover: How to increase membership retention The best member retention strategies Tips on creating an event strategy for member retention What Is Membership Retention and Why Does It Matter? Membership retention is an organization’s ability to keep its members active following recruitment and onboarding.

Strategy 130

Strategy Software Social Media Discount 130

Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Check out what James Young at Product Community has to say about building and using a community engagement funnel. Member app.

Certificate 281

Certificate Price Tools Technology 281

Blue Sky eLearn

OCTOBER 19, 2020

As an association leader, you know the importance of engaging your members. How you communicate with members and the opportunities you offer directly impact their experience with your organization and the chance that they’ll renew. However, it’s likely that your more traditional engagements are on pause.

Association Management 250

Association Management Committee Learning Management System Software 250

Reid All About it

JANUARY 29, 2021

Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. Your voice—along with those of nearly 1,000 association leaders around the world—will help us all gain insights about what is working to recruit, engage and retain members during the pandemic.

Newsletter 370

Newsletter Education Recruiting Recruitment 370

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. Member app. Unlike social media, a mobile app provides a cohesive and centralized communication channel to your members.

Maryland 272

Maryland LMS Revenue Strategy 272

Higher Logic

MAY 13, 2020

You might be experiencing the effects of a lack of engagement at your association now, without realizing the source of the problem. Maybe you’re struggling with: Retaining and recruiting more members. Communicating a compelling value proposition. Reach Your Association Members with the Benefits They Need.

Tools 296

Tools Communications Email Marketing Recruiting 296

Reid All About it

JANUARY 22, 2021

The weekly list of free educational events and resources for the association community…. WBT Systems suggests putting on your behavioral scientist hat if you want to recruit and engage volunteers while virtual fatigue is running rampant. Marketing Automation & Technology Systems Demo Day. Communicate.

Innovation 370

Innovation Communications Education Strategy 370

Association Analytics

SEPTEMBER 27, 2023

These could be member retention, recruitment, products & services and event registrations. The event team might be eyeing a better registration system, while marketing focuses on a new email tool. Now, imagine if data could show that members who attend events are 50% more likely to open marketing emails.

Analysis 169

Analysis Revenue System Learning Management System 169

Reid All About it

DECEMBER 8, 2023

An app can help you solve what survey participants said was the biggest challenge for associations: communicating the value of membership. Member app. Another advantage of an app: it’s a centralized communication channel to your members, unlike social media platforms your association doesn’t own. Member retention.

Strategy 272

Strategy Video Technology Innovation 272

Association Adviser

JUNE 15, 2018

I love telling stories because they communicate who I am, what I do, and how I relate to others. Does your member communication convey who your association is, what you do and how it relates to members? Real people and real stories equal real engagement with someone others can relate to. About The Author.

Communications 85

Communications Video Survey millennials 85

Reid All About it

FEBRUARY 26, 2021

It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market. The seven biggest mistakes in membership recruitment. Strategic reset. Quick hits.

Recruiting 329

Recruiting Recruitment Project Technology 329

Reid All About it

JULY 21, 2023

Post-Lockdown Membership Recruitment (Radio Free 501c, the podcast of Rogue Tulips Consulting ) Every week Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the world—and we have fun doing it! Hear tips to recruit and retain these generations.

Atlanta 195

Atlanta millennials Price Technology 195

Reid All About it

SEPTEMBER 1, 2023

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. This is essential reading for understanding trends in membership recruitment, engagement, renewal, dues, value propositions, and more. Membership engagement.

Revenue 227

Revenue Survey Education Strategy 227

Eric Lanke

JUNE 10, 2013

image source Thanks to my co-presenters, Elizabeth Engel and Peggy Hoffman , and all the folks who joined us at our "Walking the Walk of Deep Member Engagement" learning lab at last week''s ASAE Marketing, Membership and Communications Conference. Member Engagement Associations' Go check them out!

Member Engagement 100

Member Engagement Wisconsin Committee Project 100

Reid All About it

OCTOBER 6, 2023

Based on conversations with young members, former members, and never-members from multiple industries, Michelle Maher of Highland describes why young professionals are engaging digital channels instead of associations and the unique value they seek from associations. Content marketing. Next gen membership #2.

Revenue 256

Revenue Certificate Tools Innovation 256

Reid All About it

JUNE 11, 2021

If members are burnt out on virtual everything, how do you convince them to make time for online education? WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. Are there any new things to communicate in your contract?

Certificate 322

Certificate Technology Communications Revenue 322

Reid All About it

NOVEMBER 29, 2019

This opportunity is for association professionals who are responsible for reporting analytics to leadership, Boards of Directors, and other stakeholders, to come together in a free-flowing environment to share their lunchtime and discuss, this month, member engagement scoring. Member Engagement Party. 1 CAE credit.

West Virginia 360

West Virginia Washington DC Revenue 360

Higher Logic

MAY 8, 2019

If your target audience has opted into your communications, the open rate should be on the higher end. Regardless of how great your content is, if your members aren’t opening your emails, your message isn't getting out there. and you want to improve open rates, allow members to opt in to each of them separately.

Tips 166

Tips Email Marketing Newsletter Communications 166

Reid All About it

JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Kim Moutsos, Content Marketing Institute ). Content Curation 101: Creating Meaningful Member Relationships.

Innovation 359

Innovation Las Vegas Communications Education 359

Reid All About it

JANUARY 26, 2024

The weekly list of free educational events and resources for the association community… Membership. I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Email marketing news. The 2024 survey is now open. 1 CAE credit. 1 CAE credit.

Survey 256

Survey Project Strategy Education 256

Multiview

OCTOBER 13, 2022

If you’re not using your email newsletter as a marketing tool, then what are you using it for? Yes, email newsletters are a great way for you to share top industry news and announcements for your association, but are you taking advantage of the additional tools you have? Let’s think about this for a second.

Newsletter 52

Newsletter Recruiting Recruitment Tools 52

Reid All About it

JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195