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3 Ways Online Communities Help Software Companies Drive Revenue

Higher Logic

However, companies that compete in markets with little to no competition have found ways to be successful over time, simply by being the best or only option available. The software business model is another example with (historically) limited competition – until now. Why Community Should Be Part of Software Companies’ 2019 Strategy.

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Managing the Communications Plan for Your Association’s Virtual Event

Protech

By Heather Hughes, Marketing Communications Specialist. And b ased on the number of articles you’ve probably read over the last few months focused on virtu al e ve nt s and software (c he ck h er e , h e re , here an d here. What Should be Included in Your Communications Plan? . So, let’s break it down further. .

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Association Brain Food: 6.7.24

Reid All About it

The weekly list of free educational events and resources for the association community… Generative AI. AI content is short-term arbitrage , not a long-term content marketing strategy, says Ryan Law at Ahrefs. The SEO community is buzzing about the internal Google documents leaked to the founder of an SEO software company.

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Higher Logic Acquires Socious: Building Better Communities Together

Higher Logic

Now we have more exciting news for 2017: Higher Logic has acquired Socious, a online community software company. For those who aren’t familiar with Socious, they’re a smaller community software company with clients in the association and B2B enterprise markets. Read more about the acquisition in our press release.

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Have You Seen the IDC MarketScape Report on Online Communities?

Higher Logic

We think IDC says it best in their recent press release : “ Online communities are quickly becoming a critical part of the digital strategy for many organizations as a platform to establish ongoing conversations, trust relationships, and meaningful engagement with customers, employees, partners, and suppliers.”.

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Video Marketing Strategy: How To Bring Your Brand To Life

CMA Solutions

And that’s the short answer about why video marketing is quickly becoming the norm for businesses. A compelling video marketing strategy brings your brand to life because it captures and presents people as they are. A compelling video marketing strategy brings your brand to life because it captures and presents people as they are.

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10 Steps to Start a Chamber of Commerce 

MemberClicks

Integrate Robust Membership Management Software to Streamline Operations You can run a Chamber of Commerce using paper records, spreadsheets, email and other scattered options. This software allows you to streamline your onboarding process, manage membership dues, and handle chamber member communications with ease.