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Why your association should embrace multi-generational marketing strategies

MultiBriefs

It shapes your brand's identity, communicates your values and services, and fosters engagement with your members. It recognizes that these various age groups — baby boomers, Generation Xers, millennials and Gen Z — have unique experiences, values and communication styles.

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Wednesday Buzz: How Millennials Are Changing Business Travel

Associations Now

As millennials make up a more and more of the workforce, this digitally obsessed demographic is shifting business travel trends. And millennials often prefer Airbnb-like accommodations, which tend to have more of a local feel. Millennials are feeling the effects of business travel on their home lives.

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The Young Professional – Tracking down the Future Leaders of Your Association

Association Adviser

Part 4 of our 2017 Association Communications Benchmarking Study series. This year, more than 50 percent of associations said that engaging young professionals is one of their Top 5 communication challenges. With so many distractions, young professionals today could benefit from focused communication. We wholeheartedly agree.

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How to Analyze Your Association’s Survey Data Without Losing Your Mind

Socious

Unfortunately, all that raw, unorganized data that you don’t understand can seem overwhelming, especially if you’re not sure where to start reviewing the data or how to analyze it correctly. The percentage of members who love your email newsletter may different by age, for example. 90% of millennials love your email newsletter.

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Association Brain Food Weekly: 7.16.21

Reid All About it

Definitely look at what he has to say, especially if you’re using labels like Gen X, Millennial and Gen Z. Newsletter suggestion. I always enjoy reading The Art of Noticing newsletter from Rob Walker, author of a book by the same name. Camille White-Stern, Communications Manager, Splash. Usability testing. Host: Splash.

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Supercharge Member Loyalty & Power Community Engagement

Spark Consulting

While you’re in transition, test procedures, technology, communications channels, etc., You can ask people to suggest topics for your newsletter, magazine, blog, webinars, or conference, or vote on topics others have suggested, a la sxsw. Do you have any suggestions for how to convert millennials into volunteer leaders?

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Your Association Members & Customers Have an Ear for Podcasts

WBT Systems

By adding podcasts to your online learning curriculum and communication strategy, you will attract the attention and loyalty of members, customers, and prospects, while enhancing the impact of your educational content. Podcast episodes can serve as weekly lectures, supplementary content, lesson reviews, and role-playing scenarios.

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