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Association Brain Food: 5.12.23

Reid All About it

Newsletters. I bet members interact with your newsletters more regularly than any other product or service, which means your association should carefully plan and design each edition. shares 15 ways to improve your newsletter content and delivery. Creativity in the Time of AI Learn techniques to inspire your teams’ creativity.

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Does Your Leadership Style Need a Change?

Associations Now

Starting that process can mean auditing how your culture manifests itself, and here leaders might take a cue from O’Reilly’s research methodology: He and his team analyzed earnings-call data alongside employee reviews on Glassdoor. But leaders still communicate plenty: In memos, speeches, newsletters, and all sorts of messaging.

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Association Brain Food: 7.7.23

Reid All About it

Teri Carden—the mastermind behind AMS Fest before selling it to Association Trends—and her team are known for creating enjoyable educational experiences. If your association has a website redesign project on the horizon, there’s no need to ask ASAE Collaborate about RFP samples. Check out the content lineup if you haven’t already.

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5 Ways Technology Can Push Your Fundraising Strategy Forward

Higher Logic

Online community and marketing tools open up communications with your supporters. Multichannel marketing tools enable simple communication and campaign promotion via email, direct mail, content management, and social media. Your team needs to know what type of customization you want to implement and why you want to implement it.

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5 Things Your Association Should Do Before Attempting to Earn More Revenue

Association Adviser

Non-dues revenue supports associations’ missions in so many ways: Providing exceptional training and education for members, financing lobbying efforts, keeping membership dues affordable, and offsetting the costs of your communication program, to name a few. Before developing a communications program, know what advertisers want and need.

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Q&A: A Balanced Approach to Member Engagement

Association Adviser

During our webinar about the current state of association communications, our attendees brought up numerous questions about recommended strategies, tactics, platforms and communication practices. How can you effectively target communications without good data? Have additional questions? It’s harder, but possible.

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Membership Renewals: Strategies, Processes and Tips

MemberClicks

If a majority if your members are leaving, it could be a sign that: Your member benefits aren’t meeting their expectations Your organization communication and community building isn’t working There’s no deeper relationship between you and your members An underlying issue exists within the experience or environment of your organization.

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