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Don’t stop learning: How to repurpose content for long-term revenue

Freestone

Engage more learners Due to busy schedules, some learners may be unable to attend a multi-day annual conference, but when you offer virtual learning opportunities, you increase the chance that more learners can attend your conference. Scaling is so important for small organizations with limited marketing resources.

Content 77
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Don’t stop learning: How to repurpose content for long-term revenue

Freestone

Engage more learners Due to busy schedules, some learners may be unable to attend a multi-day annual conference, but when you offer virtual learning opportunities, you increase the chance that more learners can attend your conference. Scaling is so important for small organizations with limited marketing resources.

Content 52
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Association Brain Food Weekly: 5.29.20

Reid All About it

The weekly list of free educational events and resources for the association community… Reboarding members. During a virtual conference, attendee attention is more focused on the educational content. Virtual conference success story. Virtual conference of the week. Virtual event ebook. Virtual learning strategies.

San Diego 259
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Building Buy-In for an Online Community at Your Association

Higher Logic

Their discussions, the resources they download, and the feedback they give you are all crucial to building your member personas. Your online community is a fantastic resource to encourage those who haven’t registered for the event to register sooner, rather than later. Example: “Our conference is coming up. Objection 3: Timing.

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5 Marketing Pain Points & Solutions (From Our In-House Experts)

Higher Logic

The scope of those challenges can differ across industries, so in an effort to understand these pain points we turned to Higher Logic’s trusted marketing experts for insight and solutions. Regardless of which type of industry marketer you are – association, corporate, B2B, you name it – you might identify with these challenges.

Marketing 149
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Membership Management Software in 2024: Compare 12 Top Picks

MemberClicks

Event marketing. When planning events, your organization can leverage event marketing features to boost event attendance and manage sponsorships. Email marketing. Email is an indispensable communication channel for your association to promote its membership program, welcome new members and stay in touch with current ones.

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Association Brain Food Weekly: 11.9.18

Reid All About it

The weekly list of free educational events and resources for the association community… If you use Creative Commons photos from Flickr for your blog, keep an eye on this developing story from Ernie Smith at Associations Now. It’s time to stop spending billions on cheap, environmentally-unfriendly conference swag. Pat on head.

Chicago 175