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How to increase registration for your virtual events

Association Success

ACOFP had a 90% attendance rate for its virtual conference, ACOFP ’20 Virtual, which the organization created to replace its annual in-person convention. In converting its annual conference to a virtual event, the American Psychological Association decided to figure out how to make it even better than a live event.

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Association Brain Food: 5.12.23

Reid All About it

I love the idea of a small, focused conference where you can actually get to know people, so I hope to meet many of you there. Conferences and meetings are vital to our arsenal to inspire change, to advance mission, and to support the individuals and organizations we serve. It’s not until early September, but put NDP on your radar.

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Association Brain Food Weekly: 1.7.22

Reid All About it

Email marketing automation software. explains the costs associated with email marketing automation software and the factors affecting those costs. They also provide a brief overview of pricing for some of the most popular email marketing automation software. Quick hits. Tue 1/11 at 10:30 a.m. CAE credit.

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Building Buy-In for an Online Community at Your Association

Higher Logic

If a document like this doesn’t exist, hold some informational interviews with your executive director and the head of the board to figure out what the association's main goals are for the upcoming year. Your organization needs to bring in new members to meet revenue goals, and often, this includes increasing the young member base.

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ASAE Reveals 2020 Gold Circle Awards Winners

AssociationChat

WASHINGTON — ASAE announces the winners of the 2020 Gold Circle Awards competition, which denotes excellence, innovation, and achievement in association/nonprofit marketing, membership, and communications programs. Convention/Meetings Marketing Campaign. Insured Retirement Institute; IRI Annual Conference Marketing Campaign.

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Tuesday Buzz: The Guardian Doubles Down on Membership

Associations Now

Also: Use email marketing to stand out to potential members. The latest piece from HubSpot offers a ton of smart thinking on how to best use email marketing as a way to attract new members. Speaking of organization, Lifehacker says that the new Gmail-based email-sorting tool Sortd is worth a look or three.

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In Search of Non-Dues Revenue: 6 MarComm Opportunities to Diversify Your Revenue Streams

Association Briefings

Like most successful businesses, smart associations must look to diversify their revenue streams. That’s where non-dues revenue comes into play. Let’s take a look at a few marcomm-focused non-dues revenue opportunities for associations of all sizes. That’s where non-dues revenue comes into play. What’s the No.

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