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3 Reasons Why You Should Be Marketing to Your Existing Customers

Higher Logic

You might be familiar with these oft-quoted stats: It costs 5x as much to obtain a new customer than to keep an existing one [ Invesp ]. Engaging current customers positively impacts overall business goals in several ways, including increasing revenue by generating opportunities for sales of additional products and services.

Marketing 195
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5 Things Your Association Should Do Before Attempting to Earn More Revenue

Association Adviser

Non-dues revenue supports associations’ missions in so many ways: Providing exceptional training and education for members, financing lobbying efforts, keeping membership dues affordable, and offsetting the costs of your communication program, to name a few. Survey your members regularly to ask these questions.

Revenue 77
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14 Best Member Retention Strategies to Engage Your Top Supporters

EventMobi: Association Events

It’s one of the most cost-effective ways for your organization to grow and succeed! Acquiring new members comes with upfront costs, especially those tied to marketing. Implementing even the most basic member retention strategies will not only save you money, it’ll help you increase revenue over time! Review your event budget.

Strategy 130
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Energizing Member Engagement

Potomac Core

A second quarter survey conducted by the Association of Finance Professionals reflects some of these concerns. The organization is also launching an Industry customer survey to inform their members on current and emerging trends in food storage and logistics. Global Uncertainty is Not Going Away .

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Stop Selling Stuff

Potomac Core

How the Association is continually building more allies to help leverage the industry’s position to reduce regulatory compliance costs. The organization is investing its revenues to produce market research or technologies that provides meaningful insights to reduce costs or grow top line revenue.

eBook 119
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Association Brain Food Weekly: 1.19.18

Reid All About it

is inviting associations to participate in their 10th annual Membership Marketing Benchmarking Survey. Check out my Grabbing the Gusto blog if you’d like to see my list of ebook sales and recipes I’ve made this week or plan to make in the coming weeks. Marketing General Inc. The deadline is February 2. New Scientist ). 1 CAE credit.

LMS 174
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Just Another Association

Potomac Core

Associations who seek to grow or expand revenues need to be more than just another association. Having this connectivity is the critical ingredient to making your association durable and more able to grow revenue. If your association wants to grow revenues then it must shift its focus to an industry or profession perspective.