Potomac Core
OCTOBER 29, 2017
Associations are delivering direct returns on Supply Chain Advocacy through highly focused Advocacy activities: American Bakers Association – Through the Grain Chain the ABA utilizes direct Industry engagement to surface and address regulatory and legislative matters that add costs to the Baking Industry.
Potomac Core
MAY 17, 2016
The organization’s continual focus on industry business performance guides advocacy strategies and has already been instrumental in helping the industry achieve substantial cost savings. Regularly conduct member impact surveys (not merely “satisfaction” surveys). 3 Key Strategies to Become the Recession Ready Association.
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Higher Logic
APRIL 2, 2019
You might be familiar with these oft-quoted stats: It costs 5x as much to obtain a new customer than to keep an existing one [ Invesp ]. Their tasks are tied up with lead generation goals, net promoter survey results, customer education initiatives, support ticket resolutions, case study interviews, marketing email lists, and so much more.
EventMobi: Association Events
SEPTEMBER 21, 2023
It’s one of the most cost-effective ways for your organization to grow and succeed! Acquiring new members comes with upfront costs, especially those tied to marketing. Before finalizing any changes that’ll impact members, consider sending out a survey to confirm that the majority of opinions align with your actions!
Potomac Core
APRIL 26, 2017
How the Association is continually building more allies to help leverage the industry’s position to reduce regulatory compliance costs. The organization is investing its revenues to produce market research or technologies that provides meaningful insights to reduce costs or grow top line revenue.
Potomac Core
AUGUST 29, 2017
A second quarter survey conducted by the Association of Finance Professionals reflects some of these concerns. The organization is also launching an Industry customer survey to inform their members on current and emerging trends in food storage and logistics. Global Uncertainty is Not Going Away .
Potomac Core
MARCH 7, 2016
Can Disruptive Advocacy Strategies unlock industry growth and cost saving opportunities for your members in a slow growth economy? For example, through survey research in 2014, the Global Cold Chain Alliance identified key business outcomes that matter most to its members. According to the Conference Board , U.S.
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