Cost eBook Marketing Survey 
Higher Logic
APRIL 2, 2019
However, marketing doesn’t end when the ink is dry on the contract. You might be familiar with these oft-quoted stats: It costs 5x as much to obtain a new customer than to keep an existing one [ Invesp ]. The problem is that not enough companies connect these top goals with customer marketing. That being said…. Increase revenue.
Association Adviser
NOVEMBER 27, 2017
For our November poll, we asked Association Adviser readers if they’d rather have more staff to help with membership marketing or more money to help power their membership marketing plans. The results are in: By a slim majority, readers responded that they’d rather have a larger budget for membership marketing.
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EventMobi: Association Events
SEPTEMBER 21, 2023
It’s one of the most cost-effective ways for your organization to grow and succeed! Acquiring new members comes with upfront costs, especially those tied to marketing. Before finalizing any changes that’ll impact members, consider sending out a survey to confirm that the majority of opinions align with your actions!
Potomac Core
MAY 17, 2016
Even if the economy doesn’t move into recession next year, market conditions continue to evolve as business challenges accelerate. The organization’s continual focus on industry business performance guides advocacy strategies and has already been instrumental in helping the industry achieve substantial cost savings.
WBT Systems
FEBRUARY 6, 2018
New players in the online learning market are bringing fresh ideas to online course development and marketing. If your online course doesn’t meet a market need, it won’t succeed. You’re looking for proof of market—evidence that will validate your online course idea. How much do they cost? No demand, no students.
Potomac Core
OCTOBER 29, 2017
If Associations have members who manufacture and sell products in global markets, then they too will face regulatory and product standard challenges. Global Cold Chain Alliance – Through its Strategic Planning process the Board asked GCCA to play a role in reducing the costs of regulatory compliance.
Association Briefings
DECEMBER 19, 2020
The smart use of data can have a profound impact on all sectors of an association - membership, marketing, communications, meetings, education, and advocacy. Creating these member experiences is one of the most complex challenges an association’s marketing team faces today. Your average cost-per-click (CPC) would be $5.58.
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