Associations Now

APRIL 16, 2024

Meeting planners are troubled by escalating costs but remain optimistic about growing attendance in the coming years, according to a new survey. We got a lot of comments around F&B in the survey,” said Future Partners president and CEO Erin Francis-Cummings.

Report 59

Report millennials United States Texas 59

Reid All About it

JANUARY 19, 2024

The weekly list of free educational events and resources for the association community… Association AI survey. Please participate in the ASAE 2024 Survey of Artificial Intelligence Awareness and Adoption. The survey report will benchmark key factors in AI adoption, including budgeting, training and hiring. Event trends.

Revenue 256

Revenue Strategy Member Engagement United States 256

Associations Now

FEBRUARY 25, 2020

You may have lots of help from an outside agency, but building an internal marketing team could simplify your creative process. The pluses and minuses of taking your marketing function in-house. Should you build up your own marketing capabilities or stick with an outside agency or firm? Pro: Staying nimble. Pro: Data control.

Team 71

Team Marketing California Survey 71

Reid All About it

FEBRUARY 2, 2024

They explain how to develop a content strategy, know when it’s time for a redesign, decrease costs and increase revenue. GrowthZone’s guide to selecting a credit card processor is perfect for those of you who need to understand the players and their roles, terminology, fees, rates, hard and soft costs, and security issues.

Certificate 266

Certificate Denver South Carolina Project 266

WBT Systems

AUGUST 15, 2017

An effective online learning marketing plan has three phases. The three E’s of marketing educational programs will help you succeed with each of these three phases of marketing. Expeditionary Marketing. Colleges and universities have also identified the lifelong learning market as a promising source of new revenue.

Education 155

Education Marketing Class Mooc 155

Reid All About it

AUGUST 25, 2023

Matchbox Virtual Media asks for your participation in a survey that explores how the use of online experiences by associations for membership engagement, education, revenue growth, and other purposes has evolved in recent times. They pull out a few good ideas from survey comments too. Marketing to younger generations.

millennials 370

millennials Survey Team Education 370

Reid All About it

APRIL 19, 2024

Take the 2024 Panels Report Research Survey conducted by Kristin Arnold. Discuss synergies between social media teams, digital marketing teams and org-wide employees in scaling the social media efforts of a brand. Host: American Marketing Association Speaker: Sandy de Arango, Lead Solution Specialist, Sprinklr Tue 4/23 at 12 p.m.

Newsletter 250

Newsletter Content Social Media Education 250

Membership Marketing

MARCH 8, 2019

So how do you make the case for additional marketing dollars? Here is an example using data provided by hundreds of associations in the Membership Marketing Benchmarking Report. Based on survey responses, the average association will receive $175 in annual dues from an individual member.

Marketing 75

Marketing Revenue Analysis Cost 75

NXUnite

OCTOBER 6, 2023

Use the results of your surveys and informal conversations with your audience to see what option is the most appealing (and they’re most likely to support with their participation). Make a list of event costs. Next, take the following considerations into account as you start planning: Time of year. Donor preferences.

Tips 130

Tips Revenue Cost Software 130

Membership Marketing

AUGUST 14, 2020

Each year the goal of the Membership Marketing Benchmarking Report is to help associations better understand what is working in membership recruitment, engagement, and retention. The emerging marketing channel is paid digital advertising. Our data shows that a culture of innovation is the critical driver for creating member value.

Report 95

Report Marketing Recruiting Recruitment 95

Achieve

AUGUST 18, 2023

It’s no secret that effective marketing helps maximize the fundraising potential of your nonprofit’s events. For events that have a high fundraising potential to start, such as live auctions, being strategic in your marketing efforts can lead to significant revenue generation. Let’s get started!

Marketing 52

Marketing Video Social Media Revenue 52

Protech

APRIL 29, 2020

By Evan Hendershot – Digital Marketing Specialist . During the webinar, Protech Marketing Director Liz Palm shared an example of a collaboration between ASAE and rasa.io, in which the pair came together to use AI to power ASAE’s Associations Now Daily News email newsletter for more than 50,000 people. .

Survey 83

Survey Software Newsletter Tools 83

Reid All About it

APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. While reading GrowthZone’s 2024 association survey report , I noted a few common problems.

Revenue 256

Revenue Price Denver Tools 256

Reid All About it

DECEMBER 8, 2023

An app can help you solve what survey participants said was the biggest challenge for associations: communicating the value of membership. Katie Notopoulos at Business Insider shares findings from a survey of 16- to 26-year-olds: one out of three believe the best way to build wealth is to work for themselves instead of a traditional employer.

Strategy 272

Strategy Video Technology Innovation 272

Higher Logic

JULY 11, 2018

On the same note, having the budget available to invest in a marketing automation platform doesn’t always mean you have an inherent understanding of the implementation process to follow. In order to find a marketing automation platform that sufficiently meets your needs, you must first identify what those needs are.

Marketing 120

Marketing Tools Content Process 120

Association Adviser

NOVEMBER 27, 2017

For our November poll, we asked Association Adviser readers if they’d rather have more staff to help with membership marketing or more money to help power their membership marketing plans. The results are in: By a slim majority, readers responded that they’d rather have a larger budget for membership marketing.

CA 61

CA Marketing eBook Tools 61

Reid All About it

SEPTEMBER 1, 2023

AI pulse survey. MCI invites you to participate in its AI benchmark survey , a 3-minute pulse survey about the integration of AI technologies within your organization and your members’ interest and aptitude for AI. Gen Z marketing. They describe nine strategies for marketing membership to Gen Z.

Revenue 227

Revenue Survey Education Strategy 227

NXUnite

MARCH 4, 2024

Invest time in brainstorming effective fundraising themes and think through all the details—from marketing materials to auction items to merchandise—before selecting one. Offer a variety of potential fundraising activities and use surveys to gather input from students, parents, teachers, and staff to identify what resonates most with them.

Tips 130

Tips Class Survey Marketing 130

AvidXchange: Association Management

MAY 30, 2023

With changes in the housing market and higher interest rates, the community association management industry is battling rising costs of business. Community association management companies are under pressure to do more with less and reduce expenses as budgets get tighter in a challenging yet competitive labor market.

Association Management 130

Association Management Tools Technology Industry 130

.orgSource

APRIL 1, 2024

Whether I’m writing about marketing, strategy, or technology, one idea always surfaces. Even if you have the tools to get up close and personal with members, without a savvy marketer on your staff, it’s unlikely you’ll be able to use that technology to the greatest advantage. Involve the marketing team in strategic decision-making.

Video 88

Video Social Media Committee Team 88

Membership Marketing

MAY 13, 2020

For over a decade the Membership Marketing Benchmarking Report has captured association membership best practices and statistics. Looking back at the benchmarking survey data can serve as a guide on how associations responded to this recession. In either case, what should your membership marketing playbook look like for right now?

Marketing 93

Marketing Recruiting Recruitment Report 93

EventMobi: Association Events

SEPTEMBER 13, 2023

Providing a great member experience keeps people close and saves you the cost of having to build your relationships from scratch each year! This organic connection is worth its weight in gold and can save you on big marketing costs. Improving your organization’s member experience helps you with: Member retention.

Member Experience 130

Member Experience Tips How To Software 130

Associations Now

SEPTEMBER 6, 2017

PCMA’s Convene 26th Annual Meetings Market Survey found that “Despite the continued improving economy, most meeting organizers are still being asked to cut back on meeting expenses, and the majority (63 percent) have been asked to focus on reducing F&B expenses.” This will be lowest-cost lunch option.

Cost 73

Cost Chicago How To Discount 73

MemberClicks

DECEMBER 19, 2023

Trade shows can be an effective event and sales and marketing tool, stimulating networking, innovation, and collaboration. In this blog, we’ll cover everything you need to know to host your own trade show in 15 key steps, including picking your venue, creating your marketing plan, essential tools, and other trade show ideas.

Tools 52

Tools How To Software Cost 52

AvidXchange: Association Management

APRIL 20, 2021

To better understand the shifting landscape, AvidXchange surveyed nearly 500 members of the Community Associations Institute (CAI). Survey respondents said “adaptability is key. Those surveyed learned “nothing lasts forever, to be flexible and ready to adapt to change.” “Adaptability is key.

Industry 130

Industry Survey Software Technology 130

Nimble AMS

SEPTEMBER 8, 2022

In the Salesforce State of Marketing report, 84% of marketers surveyed said customer expectations were changing their digital strategies. . Marketing Cloud. With Marketing Cloud, staff can leverage AI to anticipate member behavior and provide a personalized experience. Salesforce Einstein.

Organization 121

Organization Massachusetts Revenue Survey 121

Associations Now

MARCH 22, 2024

Multiple surveys have found that CEOs are anxious about election-year politics , lingering effects of inflation , and what technologies like generative AI mean for their business. And there’s good reason for that to continue—if they don’t get complacent. Optimists in the C-suite can be hard to find these days.

Revenue 80

Revenue Survey Report Maine 80

Higher Logic

DECEMBER 19, 2018

The Membership Marketing Benchmark Report asked associations why they think members don’t renew. The two biggest reasons they mentioned, after “lack of engagement ” (37%) were: Members c ould not justify membership costs with any significant ROI ( 28% ). Members thought their membership lacked value ( 23%). Online Community.

Marketing 289

Marketing Tools Communications Survey 289

Reid All About it

JANUARY 21, 2022

Membership survey. Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. The survey closes next week so don’t delay. Marketing, membership and communications awards. Marketing Automation Demo Day.

Survey 195

Survey Newsletter Price Technology 195

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Lunch costs are on your own. Lunch costs are on your own.

Chicago 200

Chicago Newsletter Mooc Education 200

Ungrated

NOVEMBER 18, 2022

The first-of-its-kind dashboard showcases housing data and exclusive information from 2016 through 2022 from the Homeowner Satisfaction Survey, a biennial, nationwide survey conducted by the Foundation for Community Associations Institute (CAI) and administered by independent researcher Zogby Analytics.

Technology 73

Technology Survey Cost Report 73

Reid All About it

NOVEMBER 12, 2021

Marketing fundamentals. Tom Roach at Marketing Week says these seven fundamentals of marketing communication have stayed relevant because they’re based on how our brains work, not on how specific technology works. It’s a good list to compare against your marketing strategies and tactics. Board foresight. Host: MemberBoat.

Recruiting 195

Recruiting Recruitment Survey Revenue 195

Optimist Consulting

NOVEMBER 2, 2015

I think hard copy mailings still have a place in your marketing plan. 11% of respondents aged 16-34 to a recent Ofcom survey 2 said they were more likely than other age groups to have received no post at all in the past week. I generally suggest to clients to think about including it in their marketing/campaign mix.

Marketing 100

Marketing Survey Email Marketing Cost 100

Associations Now

NOVEMBER 30, 2023

Accounting for a substantial portion of many organizations’ budgets, it covers operational costs, staff salaries, and program expenses. Plus, if an outside partner takes a percentage of the sales to help cover operating costs, there could be little to no upfront investment for the association.

Revenue 64

Revenue Survey Member Engagement Resources 64

Association Freak

MARCH 2, 2024

The MGI 2023 Membership Marketing Survey found that 49% of associations report growth, contrasting to 26% in 2021. It significantly enhances the value of membership by making benefits such as continuing education, publications, training, and smaller events available at no extra cost.

FAQ 72

FAQ Revenue Innovation Member Experience 72

AvidXchange: Association Management

AUGUST 17, 2023

The AvidXchange Podcast Network just posted a new episode of its “Middle Market Report” program. Maegan Woytek, Senior Account Executive, Vantaca Technology Improves Working Conditions In our survey with CAI, we found that 68% of respondents agree or strongly agree that technology helps mitigate burnout on short-staffed teams.

Association Management 130

Association Management Survey San Francisco Technology 130

Association Analytics

FEBRUARY 14, 2022

We suggest that you have a conversation and not send a survey. Revenue growth driven by improved membership numbers, increased product sales and optimized marketing reach and effectiveness. Revenue – Seeing data in real-time enables you to maximize your marketing initiatives. Evaluate Your Opportunity Costs.

How To 169

How To Case Study Cost Revenue 169