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MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Lunch costs are on your own. Lunch costs are on your own.

Chicago 200

Chicago Newsletter Mooc Education 200

Reid All About it

MAY 22, 2020

If you do, please participate in the 2020 New Member Engagement Survey from Amanda Kaiser (Kaiser Insights) and Dynamic Benchmarking. The report that came out of their first survey two years ago was full of good information and great ideas so I look forward to this edition. Virtual conference complaints—and solutions.

Certificate 369

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Reid All About it

OCTOBER 6, 2023

Tagoras is conducting a brief survey to find out where learning and education businesses (i.e., Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways.

Revenue 256

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Reid All About it

DECEMBER 8, 2023

An app can help you solve what survey participants said was the biggest challenge for associations: communicating the value of membership. Katie Notopoulos at Business Insider shares findings from a survey of 16- to 26-year-olds: one out of three believe the best way to build wealth is to work for themselves instead of a traditional employer.

Strategy 272

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Reid All About it

APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. While reading GrowthZone’s 2024 association survey report , I noted a few common problems.

Revenue 256

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Reid All About it

MARCH 24, 2023

They explain how to use AMS data for planning and marketing events. In a tough hiring market, you need to hold on to the talent you have. A survey conducted by the Professionals for Association Revenue (PAR) revealed that 86% of associations said their business development strategy is underperforming or non-existent.

Revenue 227

Revenue Chicago Leadership Education 227

Aaron Wolowiec

JULY 12, 2016

According to Marketing General Inc. ’s s 2016 Membership Marketing Benchmarking Report , it’s issues such as balancing a limited budget, engaging younger members and understanding what members truly want, especially in terms of networking and professional development. What keeps association leaders up at night?

Certificate 140

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Reid All About it

DECEMBER 1, 2023

That’s on us, says Jay Cost at The Dispatch. 6 Event Trends for 2024 You Won’t Discover By Googling Event marketers, what do you do during the event “off-season,” the last two months of the year? Host: Certification Network Group Speakers: Alyssa Rulf Fountain, Ph.D., 1 CAE credit. More info/register. More info/register.

Arlington 266

Arlington Technology Strategy Los Angeles 266

Reid All About it

JANUARY 29, 2021

Membership survey. Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. The 2021 Event Marketing Reboot (#ExpoChat on Twitter).

Newsletter 370

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Association Success

OCTOBER 15, 2020

YouTube also allows you to produce a live feed with up to 6 cameras that you control, for little to no cost. Possible perks that could be available for an ongoing or one-time additional fee include: Educational events that offer industry certification or earned credit. First look at market research.

Revenue 148

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Reid All About it

MARCH 1, 2024

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. It costs about the same as other digital advertising tactics. They’re looking for year-round partnerships, not just a name drop and logo display at an annual event.

Education 256

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Reid All About it

NOVEMBER 5, 2021

AMS/CRM software selection survey. 501Works, in partnership with Branching Knowledge, is inviting association staff, vendors and consultants to participate in a survey whose purpose is to improve this industry’s friction-ridden and fractured process for selecting, implementing and using AMS/CRM solutions. Quick hits. Host: PCMA.

Survey 195

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EventMobi: Association Events

SEPTEMBER 21, 2023

It’s one of the most cost-effective ways for your organization to grow and succeed! Acquiring new members comes with upfront costs, especially those tied to marketing. Before finalizing any changes that’ll impact members, consider sending out a survey to confirm that the majority of opinions align with your actions!

Strategy 130

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WBT Systems

OCTOBER 18, 2016

There has been much discussion lately about the value of digital badges for both association education and certification programs. This should provide some reassurance to associations that may have concerns about how to “ protect relevance and the reputation of the association’s education programs ”, as outlined in these survey results.

Education 150

Education Learning Management System LMS Certificate 150

Aaron Wolowiec

JULY 12, 2016

According to Marketing General Inc. ’s s 2016 Membership Marketing Benchmarking Report , it’s issues such as balancing a limited budget, engaging younger members and understanding what members truly want, especially in terms of networking and professional development. What keeps association leaders up at night?

Certificate 100

Certificate Recruiting Recruitment Social Media 100

Membersuite

NOVEMBER 4, 2022

Now, you’re watching the economy and assessing how it might affect your industry, organization, members, and market. Anticipate a flattening or decline in attendance levels unless you have great confidence in your marketing. #2: Do your membership tiers and pricing still match the needs and desires of your market? 1: Budget.

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Freestone

MARCH 7, 2024

You can also keep costs down with a virtual PD Day. How to coordinate a Professional Development Day lineup PD Day is intended to help your members start on a journey for personal growth. To make your PD Day relevant and engaging to your members, try surveying your members.

How To 73

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Freestone

DECEMBER 12, 2023

However, 51% of association members identified training opportunities and certifications and credentials as their top member benefits. Highlighting sponsorships creates more visibility for your sponsors and allows added exposure to your membership base. Best of all, it does not cost your association anything.

Learning Management System 82

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JANUARY 21, 2022

Membership survey. Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. The survey closes next week so don’t delay. Marketing, membership and communications awards. Marketing Automation Demo Day.

Survey 195

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Reid All About it

NOVEMBER 12, 2021

Marketing fundamentals. Tom Roach at Marketing Week says these seven fundamentals of marketing communication have stayed relevant because they’re based on how our brains work, not on how specific technology works. It’s a good list to compare against your marketing strategies and tactics. Board foresight. Host: MemberBoat.

Recruiting 195

Recruiting Recruitment Survey Revenue 195

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AUGUST 21, 2020

Association Success is running a survey to benchmark diversity in the association industry. This ten-minute survey will help all of us get a better, bigger picture of just how equitable the association industry is for everyone in it. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.

millennials 307

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Forj

APRIL 22, 2021

We’ve found that there are many considerations that go into pricing eLearning courses, from the cost of creating a course to the value it provides. However, if you’re just starting out, you’ll have to take a deeper dive into the costs and perceived value of your courses to set pricing. Marketing the new course? Developers.

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Blue Sky eLearn

MARCH 21, 2018

Once they start attending your webinars and finding value, they’ll continue coming back to you for more content – on-demand webinars, recordings from conferences, online certification and continuing education programs – you name it. But first, win their trust by offering them insightful and engaging content at no cost!

How To 179

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NXUnite

FEBRUARY 15, 2024

Fortunately, there is a wealth of high-quality resources that you can offer to employees, from certification programs to online advice shared by nonprofit thought leaders. Ensure that you’re directing your resources to the right areas by sending out a survey to your staff members upfront. Identify staff training needs and topics.

How To 130

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Blue Sky eLearn

MARCH 6, 2018

We also need to be aware of the use and need for metadata that exists in digital badges vs. relying on traditional certificates or diplomas alone. I also see a need for a heavier reliance on marketing, using segmentation to reach targeted audiences and increase attendance. What trends do you expect to see in the coming year(s)?

Library 157

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Reid All About it

MARCH 4, 2022

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Top Trends in Content Marketing 2022. Hear about the biggest findings from Semrush’s latest State of Content Marketing 2022 Global Report and the key trends for 2022. Host: Content Marketing Institute. Tue 3/8 at 11 a.m. –

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MemberClicks

APRIL 19, 2024

If you are interested in expanding the influence and footprint of your membership-based organization, you can often find inspiration from how commercial businesses compete and market themselves. It should help balance the cost vs value scale, helping to make the membership decision easier.

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Reid All About it

MAY 28, 2021

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. In a survey of meeting professionals, the most stressful element of their job is the dependency on other people. Four New Association Survey Reports Portend Opportunities for Corporate Sponsorships. Guests: Reno Deschaine.

Innovation 284

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Higher Logic

JUNE 4, 2019

Once they start attending your webinars and finding value, they’ll continue coming back to you for more content – on-demand webinars, conference recordings, online certification and continuing education programs, maybe even your annual meeting. Resource: 6 Key Features of the Best Learning Management Systems.

Learning Management System 214

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Membersuite

SEPTEMBER 10, 2022

You should reassess your existing membership model to see if it’s still meeting the needs and preferences of your market. It’s a good time to also expand membership to new market segments by offering something different. A trade association’s market has companies of different sizes, budgets, and membership goals. .

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Reid All About it

JANUARY 7, 2022

Email marketing automation software. explains the costs associated with email marketing automation software and the factors affecting those costs. They also provide a brief overview of pricing for some of the most popular email marketing automation software. Quick hits. The essential guide to SEO for associations.

North Carolina 195

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MAY 21, 2021

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. 5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid.

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MemberClicks

AUGUST 3, 2023

According to Marketing General , just after networking, the second most common reason members join an association is for continuing education or professional certification. Reduce costs. Any type of organization can use an LMS to build course content and design structured learning paths for participants to follow.

Software 52

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Reid All About it

OCTOBER 1, 2021

Achurch Consulting and Association TRENDS just released a must-read report, State of Association Workplaces Post-Pandemic Survey , that answers the question: “How will the acceleration of remote work impact the association workplace?” ” Contrarian marketing common sense. Five game changers for association success in 2022.

LMS 195

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EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. No matter which membership drive ideas you lead with, a huge part of these campaigns comes down to marketing! Better yet, survey your current members to ask what you could be doing better!

How To 130

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Reid All About it

APRIL 16, 2021

When AI is part of a well-formed marketing strategy, the rewards of effective personalization can be considerable. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Presenter: Alex Mastrianni, senior manager of product marketing, Higher Logic. Guest: Patrick Bontinck.

Revenue 363

Revenue Strategy Team Content 363

Nimble AMS

JULY 28, 2022

Of the professional associations surveyed, 65% said they plan on having a flexible technology budget. . An AMS should help your association manage membership records, optimize marketing and sales efforts, streamline communication campaigns, and other important office tasks.

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