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[ROUNDUP] 2018 State of Marketing Automation: Association Benchmark Report

Higher Logic

Here at Higher Logic, we’ve been working hard to analyze how associations have approached marketing automation in the past and how current strategies are evolving in an effort to best utilize new opportunities for improved efficiency and growth. First and Foremost: Marketing Automation Is Here to Stay.

Report 149
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Make Your Email Marketing Awesome, or Lose Subscribers

Association Adviser

Last month, I attended eM+C’s All About Email LIVE! email marketing conference. A whole day dedicated to improving email? “Email marketing is simple,” you’re thinking. “Email is a workhorse, meant to be quick and cheap, not fancy and time-consuming,” you say.

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Association Brain Food Weekly: 5.21.21

Reid All About it

5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid. Host: ASAE Marketing Professionals Community. More info/register.

San Jose 369
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Association Brain Food: 5.12.23

Reid All About it

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Lunch costs are on your own. Lunch costs are on your own.

Chicago 200
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5 reasons why hard copy mailings should still be in your marketing mix

Optimist Consulting

I think hard copy mailings still have a place in your marketing plan. 11% of respondents aged 16-34 to a recent Ofcom survey 2 said they were more likely than other age groups to have received no post at all in the past week. I generally suggest to clients to think about including it in their marketing/campaign mix.

Marketing 100
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Three Reasons to Embrace SEO During the COVID-19 Crisis

Associations Now

A few insights for those interested in boosting SEO: Lower costs are a factor. With other forms of traffic, such as social media and email marketing, coming with potentially large added costs, SEO is gaining momentum for some organizations with lower budgets. Even in a time of cuts, SEO still matters.

Cleveland 116
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Association Brain Food Weekly: 1.7.22

Reid All About it

Email marketing automation software. explains the costs associated with email marketing automation software and the factors affecting those costs. They also provide a brief overview of pricing for some of the most popular email marketing automation software. Quick hits. More info/register.