Cost Education Marketing Mooc 
Aaron Wolowiec
MARCH 24, 2015
The public seems to embrace them, while higher education remains skeptical of their educational value. But either way, MOOCs probably aren’t going anywhere, so it’s wise to take some tips from their success. So what’s a MOOC? There are MOOC-like things associations can do to entice learners.
WBT Systems
AUGUST 15, 2017
An effective online learning marketing plan has three phases. First, create awareness in your target audiences—their awareness of the need for pursuing professional development and their awareness of the educational programs your association offers. Expeditionary Marketing. First, escape the tyranny of served markets.
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WBT Systems
MAY 15, 2018
The global corporate online training market is expected to grow by nearly 10% annually over the next five years. Who will the companies in your industry choose to educate their employees? Become the preferred educational partner in your industry by selling online education to corporate members and customers.
Leading Learning
DECEMBER 3, 2023
As The Economist ’s interest in the topic suggests, much of the concern over lifelong learning ties back to the employment market and to business productivity and growth. But, while much of the focus has been on formal education and training tied to employment, the demand and supply for lifelong learning are much broader.
Reid All About it
SEPTEMBER 27, 2016
If you need a little inspiration—the kind that makes you feel blessed “to have been alive and well back then”—then read The Association Role in the New Education Paradigm , a white paper from Elizabeth Engel, CAE and Shelly Alcorn, CAE. The sad state of higher education. Come to the rescue of young adults and lifelong learners.
Reid All About it
MAY 12, 2023
The weekly list of free educational events and resources for the association community… Non Dues-a-Palooza (NDP). WBT Systems describes how for-profit learning platforms, like the MOOCs Coursera and EdX, make their money. The corporate market is a growing profit center for them—and could be for your association too.
Forj
DECEMBER 29, 2017
As always, we try to use this blog post to speak from our experience as a learning technology partner to organizations that provide continuing education and professional development. We use our knowledge of practical use cases to put the media and marketing hype in perspective. You’ll notice that right away below the fold.
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