Membership Marketing

JULY 12, 2010

Practical Uses of Social Media for Association Marketing. Of course, the topic of social media came up for conversation. As I was thinking about it this week, I came across a post on the LeaderConnect blog that summed up many of my thoughts on the practical uses of social media really well. Tony Rossell.

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Membership Marketing

OCTOBER 19, 2010

Why Share the Wealth through Membership Recruitment? This past weekend, I was in Chicago doing some membership presentations and spoke with members of one group who asked, “Why should I recruit members for the organization? Labels: Member Benefits , Membership Recruitment. Cost of Wrong Strategy. (8). Publications.

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Membership Marketing

APRIL 9, 2010

The Correlation of Social Media Usage and Membership Growth. Today I took a look at official usage of social media by associations cross tabulated with associations reporting either membership growth or decline. First of all, there has been an explosion of the use of social media in associations.

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Membership Marketing

JANUARY 19, 2012

Value = Benefits / Costs = (Functional benefits + Emotional benefits) / (Monetary costs + Time costs + Energy costs + Psychic costs) 1. Unleash the Power of Market Testing in your Membership Recruitment. Cost of Wrong Strategy. (8). Membership Recruitment. (4). Social Media. (5).

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Membership Marketing

NOVEMBER 1, 2010

Maximizing your Website as a Tool for Membership Recruitment. When an opt-in is captured, we have found that these leads are some of the highest responding lists for membership recruitment campaigns. This information typically comes in the form of a free email newsletter or a white paper on an important topic of interest to visitors.

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Membership Marketing

JANUARY 27, 2010

Unleash the Power of Market Testing in Your Membership Recruitment. And because of the larger quantities and costs involved, testing is a particular necessity and an ideal opportunity when it comes to membership recruitment. Testing in membership recruitment allows your organization to market more efficiently. 1 Claude C.

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Membership Marketing

JULY 17, 2012

Way back in 2007, I developed a white paper around a concept that I called the Membership Lifecycle. You also will have difficulty recruiting a new member if you cannot identify who top prospects are for membership. Recruitment -- when prospects choose to join you. Cost of Wrong Strategy. (8). Speaking Engagements.

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Membership Marketing

DECEMBER 30, 2011

. • Formulas to determine membership renewal rates, average tenure of a member, lifetime value, and maximum acquisition cost. Labels: Marketing Planning , White Paper. Unleash the Power of Market Testing in your Membership Recruitment. Cost of Wrong Strategy. (8). Membership Recruitment. (4).

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Membership Marketing

JUNE 18, 2012

Many organizations are seeing growth in membership and using great tools to recruit, engage, and retain members. Unleash the Power of Market Testing in your Membership Recruitment. So Why Test in Membership Recruitment? Seven Levers to Increase Membership Recruitment. Cost of Wrong Strategy. (8). Social Media. (5).

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Membership Marketing

APRIL 4, 2012

• 86% of associations officially use Facebook as part of their social media. Unleash the Power of Market Testing in your Membership Recruitment. News on Social Media and Membership Marketing. Cost of Wrong Strategy. (8). Membership Recruitment. (4). Social Media. (5). Blog Archive.

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Membership Marketing

MARCH 12, 2012

• Year over year new member recruitment. Unleash the Power of Market Testing in your Membership Recruitment. Fundraising with Social Media. Cost of Wrong Strategy. (8). Membership Recruitment. (4). Social Media. (5). Social Networking. (6). White Paper. (4).

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Membership Marketing

JANUARY 4, 2011

Because as I continued to read , I found the book to be a very practical and constructive guide on how to go about starting and developing a social media strategy for an association. But what I particularly appreciate about Open Community is the clear call to purpose and focus for social media. Tony Rossell. Thanks Tony.

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Membership Marketing

NOVEMBER 11, 2011

Five Steps to Building a Membership Recruitment Strategy. I just responded to a question on how an organization should put together a membership recruitment strategy. So here are five basic elements that I think are important to consider in putting together a membership recruitment program. Labels: Membership Recruitment.

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Membership Marketing

JUNE 20, 2012

So Why Test in Membership Recruitment? After my last post, you might say to me, “So what’s wrong with not doing market testing in my membership recruitment program?” Unleash the Power of Market Testing in your Membership Recruitment. So Why Test in Membership Recruitment? Cost of Wrong Strategy. (8).

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Membership Marketing

MARCH 9, 2012

• Maximum Acquisition Cost – Calculating the margin or potential profit that a member will produce for your organization and therefore how much can be spent to obtain a member. Unleash the Power of Market Testing in your Membership Recruitment. Fundraising with Social Media. Cost of Wrong Strategy. (8).

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Membership Marketing

MARCH 27, 2012

Unleash the Power of Market Testing in your Membership Recruitment. Fundraising with Social Media. Cost of Wrong Strategy. (8). Membership Recruitment. (4). Social Media. (5). Social Networking. (6). White Paper. (4). Tony can be reached at Tony@MarketingGeneral.com. Awareness. (4).

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Membership Marketing

NOVEMBER 4, 2010

In my last post, I noted the importance of building a mechanism to capture leads that come to your website through SEO, SEM, social media, third party links, or online ads. Unleash the Power of Market Testing in your Membership Recruitment. Using Social Media to Recruit Staff. Cost of Wrong Strategy. (8).

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Membership Marketing

JANUARY 19, 2010

Just now, in response to some social media dialogue comparing associations to the plight on today’s newspapers, I shared the link with my perspective. Unleash the Power of Market Testing in your Membership Recruitment. Cost of Wrong Strategy. (8). Membership Recruitment. (4). Social Media. (5).

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Membership Marketing

MAY 25, 2012

This marks the fourth year that Marketing General Incorporated (MGI) has surveyed associations to better understand what is going on in the membership market and what is working best to recruit members, engage new members, renew existing members, and reinstate former members. Unleash the Power of Market Testing in your Membership Recruitment.

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Membership Marketing

OCTOBER 7, 2011

Recruitment, Retention, and Engagement Trends. Unleash the Power of Market Testing in your Membership Recruitment. Cost of Wrong Strategy. (8). Membership Recruitment. (4). Social Media. (5). Social Networking. (6). White Paper. (4). What Membership Means Around the World. Popular Posts.

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Membership Marketing

SEPTEMBER 13, 2011

As readers of this blog know, this marks the third year that we have surveyed membership organizations to better understand the strategies and tactics used to recruit members, engage new members, renew existing members, and reinstate former members. Unleash the Power of Market Testing in your Membership Recruitment. Social Media. (5).

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Membership Marketing

APRIL 9, 2010

The Push and Pull of Membership Recruitment. However, we live in a time of exciting change and the paradigm for membership recruitment is changing with it. Today, effective membership recruitment often includes a pull strategy as part of the marketing mix by taking advantage of online opportunities and social networking tools.

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Membership Marketing

JULY 5, 2011

Growth in new member recruitment appears to be a big driver in membership growth. Unleash the Power of Market Testing in your Membership Recruitment. Cost of Wrong Strategy. (8). Membership Recruitment. (4). Social Media. (5). Social Networking. (6). White Paper. (4). Network with Me.

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Membership Marketing

SEPTEMBER 13, 2010

More Marketing Channels Available for Membership Recruitment. ” Ideally, careful tracking of membership recruitment will help define what marketing channels are most effective for your organization. Labels: Marketing Media , Membership Recruitment. Unleash the Power of Market Testing in your Membership Recruitment.

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Membership Marketing

JANUARY 26, 2012

Unleash the Power of Market Testing in your Membership Recruitment. Cost of Wrong Strategy. (8). Membership Recruitment. (4). Social Media. (5). Social Networking. (6). White Paper. (4). Tony can be reached at Tony@MarketingGeneral.com. View my complete profile. Network with Me. Popular Posts.

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Membership Marketing

APRIL 23, 2012

Unleash the Power of Market Testing in your Membership Recruitment. News on Social Media and Membership Marketing. Cost of Wrong Strategy. (8). Membership Recruitment. (4). Social Media. (5). Social Networking. (6). White Paper. (4). View my complete profile. Network with Me.

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Membership Marketing

MARCH 7, 2011

I get a lot of questions about this, so I thought it might be of help to provide some sample language you can use to present this option on recruitment and renewal efforts. Unleash the Power of Market Testing in your Membership Recruitment. Cost of Wrong Strategy. (8). Membership Recruitment. (4). Social Media. (5).

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Membership Marketing

JULY 22, 2010

Email Usage Up, but Effectiveness Rated Lower for Membership Recruitment. Interestingly, when asked to rate the effectiveness of using email to recruit new members, those who said that email was the “most” effective channel, dropped from 24 percent in 2009 to 10 percent in 2010. Speaking Engagements. Speaking Engagements.

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Membership Marketing

DECEMBER 12, 2011

Unleash the Power of Market Testing in your Membership Recruitment. Cost of Wrong Strategy. (8). Membership Recruitment. (4). Social Media. (5). Social Networking. (6). White Paper. (4). Tony can be reached at Tony@MarketingGeneral.com. View my complete profile. Network with Me. Popular Posts.

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Membership Marketing

DECEMBER 8, 2009

Unleash the Power of Market Testing in your Membership Recruitment. Cost of Wrong Strategy. (8). Membership Recruitment. (4). Social Media. (5). Social Networking. (6). White Paper. (4). Tony can be reached at Tony@MarketingGeneral.com. View my complete profile. Network with Me. Popular Posts.

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Membership Marketing

JULY 27, 2010

Unleash the Power of Market Testing in your Membership Recruitment. Practical Uses of Social Media for Association Mar. Cost of Wrong Strategy. (8). Membership Recruitment. (4). Social Media. (5). Social Networking. (6). White Paper. (4). View my complete profile. Network with Me.

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Membership Marketing

NOVEMBER 14, 2011

Unleash the Power of Market Testing in your Membership Recruitment. Five Steps to Building a Membership Recruitment St. Cost of Wrong Strategy. (8). Membership Recruitment. (4). Social Media. (5). Social Networking. (6). White Paper. (4). Tony can be reached at Tony@MarketingGeneral.com.

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Membership Marketing

DECEMBER 13, 2010

Unleash the Power of Market Testing in your Membership Recruitment. Cost of Wrong Strategy. (8). Membership Recruitment. (4). Social Media. (5). Social Networking. (6). White Paper. (4). Tony can be reached at Tony@MarketingGeneral.com. View my complete profile. Network with Me. Popular Posts.

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Membership Marketing

OCTOBER 20, 2011

Unleash the Power of Market Testing in your Membership Recruitment. Cost of Wrong Strategy. (8). Membership Recruitment. (4). Social Media. (5). Social Networking. (6). White Paper. (4). Tony can be reached at Tony@MarketingGeneral.com. View my complete profile. Network with Me. Popular Posts.

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Membership Marketing

NOVEMBER 8, 2010

When you actually do a recruitment campaign, they join. If you can get your existing members to recruit new folks then you can just sit back and count the cash. Recruiting new members by direct mail trumps e-mail marketing 100 times over. Unleash the Power of Market Testing in your Membership Recruitment. Network with Me.

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Membership Marketing

APRIL 27, 2010

Unleash the Power of Market Testing in your Membership Recruitment. The Correlation of Social Media Usage and Membersh. The Push and Pull of Membership Recruitment. Cost of Wrong Strategy. (8). Membership Recruitment. (4). Social Media. (5). Social Networking. (6). White Paper. (4).

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Membership Marketing

JANUARY 18, 2012

Before you determine if a response rate is good or bad, you need to understand the costs and the revenue associated with your membership (what cooking temperature is required). But if the allowable marketing cost is $30, then responses below a 1.79% response rate on list “D” would be unacceptable. Cost of Wrong Strategy. (8).

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