Membership Marketing

MARCH 8, 2012

Fundraising with Social Media. In the March edition of Associations Now , Andrew Lang highlights a social media success story titled Tweeting for Dollars. Labels: Social Media. There is no doubt that social media efforts can be a challenge. Fundraising with Social Media.

Social Media 40

Social Media Marketing Price Survey 40

Membership Marketing

APRIL 12, 2012

News on Social Media and Membership Marketing. As we continue compiling the data for the 2012 Membership Marketing Benchmarking Report for our upcoming release, I thought that I would share some trends that we are seeing related to social media. Labels: 2012 Benchmarking Survey , Social Media , Social Networking.

Social Media 40

Social Media Marketing Price Survey 40

Aaron Wolowiec

JULY 18, 2012

You may know that Higher Logic is the leader in social media and collaboration solutions for associations, not-for-profits and member-based organizations worldwide – and, of course, Lauren Wolfe and I go way back as long-time members of ASAE’s Young Association Executive Committee. Aggregate social media content.

Member Engagement 100

Member Engagement Content Conference Social Media 100

Association Adviser

NOVEMBER 27, 2017

The survey’s 1,170 participants said they use a variety of digital marketing tools, such as association-sponsored social networking sites, search engine marketing, and lead generation content (white papers, downloadable eBooks, etc.) to bring in new members. It’s worth a look if you have some time.

CA 61

CA Marketing eBook Tools 61

Association Success

JANUARY 12, 2018

With the internet and social media making information sharing easier every day, associations must ensure their content is relevant and valuable to members. Free products, such as social media content, video clips, and white papers, create momentum to pull people up the ramp to higher value products.

Education 60

Education Price Social Media Products 60

Aaron Wolowiec

NOVEMBER 27, 2012

There are undoubtedly hard costs involved with traveling to a destination to deliver a face-to-face presentation. Some of these costs include ground transportation (mileage, parking or cab fare), airfare, lodging and meals. original research, white papers). Dissemination of speaker resources (e.g.,

Tips 100

Tips Cost Video Conference 100

Socious

DECEMBER 19, 2016

It took weeks to finish, cost a fortune, and there were probably at least half a dozen considerations that I didn’t fully think through before work got started. Social Media – Facebook, LinkedIn, and Twitter pages. eBooks, white papers, research, and other offers. It was a mess. That’s how a website redesign feels.

eBook 100

eBook Project Cost Content 100

Membership Marketing

NOVEMBER 12, 2010

Using Social Media to Recruit Staff. A former client contact of mine helps to manage a blog and related social media to recruit staff for the company where she works -- Sodexo. Labels: Social Media. Using Social Media to Recruit Staff. Cost of Wrong Strategy. (8). Social Media. (5).

Social Media 40

Social Media Recruiting Recruitment Marketing 40

MemberClicks

MARCH 15, 2024

A CRM that is well-designed and utilized will ensure you capture all lead details from all your various channels, including emails, social media, and lead magnets. Cloud-based software offers an immense level of possibilities and comes with a decreased cost overall. Is the software cloud-based?

Software 52

Software System Association Management Communications 52

Membership Marketing

JULY 12, 2010

Practical Uses of Social Media for Association Marketing. Of course, the topic of social media came up for conversation. As I was thinking about it this week, I came across a post on the LeaderConnect blog that summed up many of my thoughts on the practical uses of social media really well. Tony Rossell.

Social Media 40

Social Media Marketing Price Survey 40

Reid All About it

SEPTEMBER 27, 2016

If you need a little inspiration—the kind that makes you feel blessed “to have been alive and well back then”—then read The Association Role in the New Education Paradigm , a white paper from Elizabeth Engel, CAE and Shelly Alcorn, CAE. Communication – interpersonal, public speaking, writing and digital/social media.

Education 150

Education Mooc Class Maryland 150

Membership Marketing

APRIL 9, 2010

The Correlation of Social Media Usage and Membership Growth. Today I took a look at official usage of social media by associations cross tabulated with associations reporting either membership growth or decline. First of all, there has been an explosion of the use of social media in associations.

Social Media 40

Social Media Survey Report Case Study 40

Association Adviser

OCTOBER 13, 2016

Cost-plus pricing doesn’t cut it anymore: [link] @AssocAdviser. Carla Kalogeridis, Association Media & Publishing. Carla Kalogeridis , editorial director and publisher, Association Media & Publishing said associations often get “bogged down” in day-to-day operations and servicing member needs. MSCI’s Weidner agreed. “We

Revenue 60

Revenue St. Louis Price Cost 60

Membership Marketing

JANUARY 19, 2012

Value = Benefits / Costs = (Functional benefits + Emotional benefits) / (Monetary costs + Time costs + Energy costs + Psychic costs) 1. Cost of Wrong Strategy. (8). Social Media. (5). Social Networking. (6). White Paper. (4). Speaking Engagements. Publications. Awareness.

Marketing 40

Marketing Cost Price Survey 40

Membership Marketing

DECEMBER 30, 2011

. • Formulas to determine membership renewal rates, average tenure of a member, lifetime value, and maximum acquisition cost. Labels: Marketing Planning , White Paper. Cost of Wrong Strategy. (8). Social Media. (5). Social Networking. (6). White Paper. (4). Tony Rossell.

Tools 40

Tools Marketing Price Report 40

Membership Marketing

JULY 17, 2012

Way back in 2007, I developed a white paper around a concept that I called the Membership Lifecycle. Cost of Wrong Strategy. (8). Social Media. (5). Social Networking. (6). White Paper. (4). Speaking Engagements. Speaking Engagements. Publications. Tuesday, July 17, 2012. Associations Now. (8).

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

NOVEMBER 1, 2010

This information typically comes in the form of a free email newsletter or a white paper on an important topic of interest to visitors. Personally I would love to write more white papers and you know I have plenty to say. Using Social Media to Recruit Staff. Cost of Wrong Strategy. (8). White Paper.

Tools 40

Tools Marketing Recruiting Recruitment 40

Membership Marketing

APRIL 4, 2012

• 86% of associations officially use Facebook as part of their social media. News on Social Media and Membership Marketing. Cost of Wrong Strategy. (8). Social Media. (5). Social Networking. (6). White Paper. (4). . • 9.5% Twitter Updates. follow me on Twitter.

Report 40

Report Marketing Price Survey 40

Membership Marketing

JANUARY 4, 2011

Because as I continued to read , I found the book to be a very practical and constructive guide on how to go about starting and developing a social media strategy for an association. But what I particularly appreciate about Open Community is the clear call to purpose and focus for social media. Tony Rossell. Thanks Tony.

Marketing 40

Marketing Social Media Case Study Price 40

Membership Marketing

MARCH 9, 2012

• Maximum Acquisition Cost – Calculating the margin or potential profit that a member will produce for your organization and therefore how much can be spent to obtain a member. Fundraising with Social Media. Cost of Wrong Strategy. (8). Social Media. (5). Social Networking. (6).

Marketing 40

Marketing Price Analysis Survey 40

Membership Marketing

JANUARY 19, 2010

Just now, in response to some social media dialogue comparing associations to the plight on today’s newspapers, I shared the link with my perspective. Cost of Wrong Strategy. (8). Social Media. (5). Social Networking. (6). White Paper. (4). Associations Now. (8). associaton marketing. (7).

Marketing 40

Marketing Social Media Price Survey 40

High Context

FEBRUARY 27, 2009

Can social media be applied to your core strategies? These wee little laptops are designed to get you online with a portable device that costs much less than your annual latte habit. If so, join me for a webinar with Boston Conferencing on how to best achieve participation and member value with association social media programs.

Strategy 40

Strategy Report Social Media Revenue 40

Membership Marketing

MARCH 27, 2012

Fundraising with Social Media. Cost of Wrong Strategy. (8). Social Media. (5). Social Networking. (6). White Paper. (4). Helpful Membership Marketing and Management Resour. Updated Membership Marketing Tracking Dashboard. ASAE Marketing, Membership & Communications Confer. ► 2011. (29).

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

MARCH 12, 2012

Fundraising with Social Media. Cost of Wrong Strategy. (8). Social Media. (5). Social Networking. (6). White Paper. (4). Helpful Membership Marketing and Management Resour. Updated Membership Marketing Tracking Dashboard. ASAE Marketing, Membership & Communications Confer. ► 2011. (29).

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

NOVEMBER 4, 2010

In my last post, I noted the importance of building a mechanism to capture leads that come to your website through SEO, SEM, social media, third party links, or online ads. Using Social Media to Recruit Staff. Cost of Wrong Strategy. (8). Social Media. (5). Social Networking. (6). Awareness. (4).

Social Media 40

Social Media System Price Survey 40

Membership Marketing

DECEMBER 8, 2009

Cost of Wrong Strategy. (8). Social Media. (5). Social Networking. (6). White Paper. (4). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1). Case Study. (9). Conversion Programs. (2). Corporate Membership Marketing. (9). Data Analytics. (6). teamwork. (3).

Marketing 40

Marketing Price Survey Analysis 40

High Context

MARCH 31, 2009

You can download a white paper on these strategies here.) At all costs, avoid what I like to call ‘big projectitis’ where the web site is placed into stasis while you wait for the budget and capacity to free up for a full redesign. How to use social media to create valuable outcomes for members and the organization.

Strategy 40

Strategy Report Social Media Boston 40

Membership Marketing

MAY 25, 2012

Cost of Wrong Strategy. (8). Social Media. (5). Social Networking. (6). White Paper. (4). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1). Case Study. (9). Conversion Programs. (2). Corporate Membership Marketing. (9). Data Analytics. (6). teamwork. (3).

Marketing 40

Marketing Report Price Survey 40

Membership Marketing

JULY 27, 2010

Practical Uses of Social Media for Association Mar. Cost of Wrong Strategy. (8). Social Media. (5). Social Networking. (6). White Paper. (4). . ► September. (3). ► August. (2). ▼ July. (5). Networking and Career Guidance. Summer Reading. 7 Proven Ways to Grow Your Membership.

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

JANUARY 26, 2012

Cost of Wrong Strategy. (8). Social Media. (5). Social Networking. (6). White Paper. (4). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1). Case Study. (9). Conversion Programs. (2). Corporate Membership Marketing. (9). Data Analytics. (6). teamwork. (3).

Marketing 40

Marketing Price Report Survey 40

Membership Marketing

DECEMBER 12, 2011

Cost of Wrong Strategy. (8). Social Media. (5). Social Networking. (6). White Paper. (4). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1). Case Study. (9). Conversion Programs. (2). Corporate Membership Marketing. (9). Data Analytics. (6). teamwork. (3).

Marketing 40

Marketing Class Miami Price 40

Membership Marketing

DECEMBER 13, 2010

Cost of Wrong Strategy. (8). Social Media. (5). Social Networking. (6). White Paper. (4). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1). Case Study. (9). Conversion Programs. (2). Corporate Membership Marketing. (9). Data Analytics. (6). teamwork. (3).

Marketing 40

Marketing Baltimore Maryland Price 40

Membership Marketing

OCTOBER 20, 2011

Cost of Wrong Strategy. (8). Social Media. (5). Social Networking. (6). White Paper. (4). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1). Case Study. (9). Conversion Programs. (2). Corporate Membership Marketing. (9). Data Analytics. (6). teamwork. (3).

Marketing 40

Marketing Price Case Study Survey 40

Membership Marketing

OCTOBER 7, 2011

Cost of Wrong Strategy. (8). Social Media. (5). Social Networking. (6). White Paper. (4). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1). Case Study. (9). Conversion Programs. (2). Corporate Membership Marketing. (9). Data Analytics. (6). teamwork. (3).

Marketing 40

Marketing Case Study Price Survey 40

Membership Marketing

FEBRUARY 21, 2011

This is where I think social media plays a role. Last year I had written a post entitled Social Medial: Manure or Pearls? Social media is one answer to where we collaborate, but my answer is membership in an association. Cost of Wrong Strategy. (8). Social Media. (5). Social Networking. (6).

Innovation 40

Innovation Marketing Price Survey 40

Membership Marketing

SEPTEMBER 13, 2011

Cost of Wrong Strategy. (8). Social Media. (5). Social Networking. (6). White Paper. (4). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1). Case Study. (9). Conversion Programs. (2). Corporate Membership Marketing. (9). Data Analytics. (6). teamwork. (3).

Marketing 40

Marketing Price Report Survey 40

Membership Marketing

JULY 26, 2011

Cost of Wrong Strategy. (8). Social Media. (5). Social Networking. (6). White Paper. (4). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1). Case Study. (9). Conversion Programs. (2). Corporate Membership Marketing. (9). Data Analytics. (6). teamwork. (3).

Marketing 40

Marketing Project Price Survey 40