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Remember the 3 E’s When Marketing Educational Programs

WBT Systems

An effective online learning marketing plan has three phases. The three E’s of marketing educational programs will help you succeed with each of these three phases of marketing. Expeditionary Marketing. Colleges and universities have also identified the lifelong learning market as a promising source of new revenue.

Education 155
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2018 eLearning Predictions: Updated Hype Curve

Forj

We use our knowledge of practical use cases to put the media and marketing hype in perspective. Value-based accreditation: Continuing with the CE credit economy, we note that many CE providers are concerned with competition in the market, which we can describe in economic terms as deflation of the price of CE credit.

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Association Brain Food: 5.12.23

Reid All About it

WBT Systems describes how for-profit learning platforms, like the MOOCs Coursera and EdX, make their money. The corporate market is a growing profit center for them—and could be for your association too. WBT shares seven MOOC business model strategies you should definitely steal. Learning business. Membership tiers. to 2:45 p.m.

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The Many Benefits of Selling Online Education to Corporate Members

WBT Systems

The global corporate online training market is expected to grow by nearly 10% annually over the next five years. that we’re hosting with our friends at Talented Learning: How to Scale Online Learning: B2B Market Strategies for Associations. Everyone sees the revenue potential in providing online education to corporate customers.

Education 155
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How to Prepare a Business Case for a New LMS

WBT Systems

Don’t overlook competing programs from other associations, higher education institutions, MOOCs, and for-profit companies, like LinkedIn, Udemy, and firms in your industry. Can you find members who haven’t taken your online courses but have taken courses elsewhere? Find out how your courses come up short.

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Challenges and Opportunities for Association Education Programs

WBT Systems

By providing education and certification programs for employers who do not have the resources to invest in such programs to engage their employees, associations can also generate a new source of non-dues revenue from providing continuing education as a valuable service to corporate organizations.

Education 150
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10 Tips to Take You from Zero to eLearning Hero

Blue Sky eLearn

Some companies offer turn-key online courses that you could buy or revenue share so you have something to offer initially. You’ll hear all sorts of terminology in the eLearning world – MOOCS, Moodles, gamification – don’t be overwhelmed by this! A course or a workshop? A session or a seminar?

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