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DECEMBER 3, 2021

12 more days until I see many of you at ASAE TEC in Washington DC! 70 content ideas for social media posts. Kat Sullivan, Marketing Solved ). 5 Digital Non-Dues Revenue Models That Work for Both Members AND Sponsors. Using Event Media to Drive Revenue for Your Meeting. Let the countdown begin!

Revenue 195

Revenue Technology Innovation Social Media 195

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MAY 17, 2019

WBT Systems explains why the “education hacking” movement is growing and how your association can attract this new market. Do you know how to best leverage Google Analytics to better understand and engage your members — and generate more revenue? Solving with ACE: A Design Thinking Experience (Washington DC and virtual).

DC 170

DC Washington Social Media Revenue 170

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OCTOBER 4, 2019

For my marketing friends: Nico Prins at Content Marketing Institute explains how to use Google Search Console to increase traffic to your site. LMS Success: Keys to Building Participation and Revenue. How to Use Social Media to Raise Money Online. Presenter: Julia Campbell of J Campbell Social Marketing.

LMS 186

LMS DC Social Media Washington 186

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MAY 24, 2019

Associations put a lot of effort into educating their members and market, but meanwhile, no one in the association is focused on educating their own staff. B2B SaaS marketers, you may want to review these SaaS content marketing statistics from Emily Byford. Location: Washington DC. Thu 5/30 at 12 p.m. 1 CAE credit.

DC 170

DC Illinois Washington Content 170

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NOVEMBER 16, 2018

Some quick hits before we get to this week’s list of free webinars: Thought leadership is an overused buzzword but it’s also a highly effective marketing strategy. Characteristics of top-performing B2B content marketers. Marketing Charts ). Location: Washington DC. Location: Washington DC and online. Agility PR ).

DC 235

DC Washington Indiana Review 235

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OCTOBER 27, 2023

Marketing to younger generations. Trying to figure out how to market more effectively to Gen Z and millennials? She also shares the story of another association that partnered with an outside expert to fill in a service (and revenue) gap. Ask Me Anything: Marketing Automation Learn about marketing automation.

LMS 257

LMS North Carolina Recruiting Recruitment 257

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JULY 7, 2023

Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. Location: Washington DC. Host: Professionals for Association Revenue Wed 7/12 at 1 p.m. AI and event planning. More info/register. . CAE credit.

Tools 195

Tools Education Newsletter Chicago 195

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FEBRUARY 15, 2019

Some quick hits before we get to the list of next week’s free webinars: Excellent advice on content marketing for associations—advice that works for any organization. Tue 2/19 at 1 p.m.* – How to Use Social Media to Raise Money Online. Hear about current trends in the social media landscape that nonprofits need to understand.

Social Media 170

Social Media DC System Technology 170

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OCTOBER 22, 2021

Content marketing. Edelman surveyed nearly 3,600 management-level professionals who consume thought-leadership content so they could help marketers understand how to break through the noise , when to use thought leadership and what B2B audiences want to see from companies. Presenters: Michael Shonholz, Chief Revenue Officer, ARG.

San Diego 195

San Diego Education Social Media Content 195

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DECEMBER 8, 2023

Another advantage of an app: it’s a centralized communication channel to your members, unlike social media platforms your association doesn’t own. Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. Location: Washington DC. Member app.

Strategy 274

Strategy Video Technology Innovation 274

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FEBRUARY 22, 2019

Tue 2/26 at 12 p.m.* – The Role of Social Media in Advocacy (Washington DC Idea Swap). Learn how associations can leverage social media to launch successful advocacy campaigns, create effective messaging that resonates with your target audiences, and measure your association’s social media advocacy efforts.

Social Media 170

Social Media DC System Washington 170

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JANUARY 11, 2019

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. Three ways content marketers can provide value to the sales team. Pam Didner, Content Marketing Institute ).

DC 275

DC Washington Learning Management System LMS 275

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SEPTEMBER 15, 2017

Slack non-users may not agree, but growing an email list is one of the smartest marketing moves an organization can make. Tue 9/19 at 9 a.m.* – Fiduciary Training for Associations/Nonprofits: The How To’s of Investment Oversight (Washington DC). – Advocacy in a Social Media World. Location: Washington DC.

Raleigh 203

Raleigh Arlington Social Media DC 203

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JULY 21, 2017

9 Social Media Metrics to Monitor. Learn how social analytics can uncover insights that help strengthen engagement; how to ensure content is resonating with the target audience and how social channels play a vital role; and how you can increase business by analyzing the competition. Host: American Marketing Association.

Las Vegas 231

Las Vegas DC Mooc Nevada 231

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JANUARY 10, 2020

Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. Hear case studies from nonprofits of all shapes and sizes who are working out through innovation, trial and error, how to thank, engage and capture new supporters through this new and growing area of social media fundraising.

LMS 243

LMS Software Chicago Washington 243

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OCTOBER 20, 2017

I’m excited about the ways machine learning can improve the customer (member) experience and, along the way, help organizations achieve their goals and increase revenue. Social Media Engagement Strategies (Association Coffee Talk – Reston VA). Does your organization have a social media strategy? Enough negativity!

DC 150

DC Washington Social Media Tools 150

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APRIL 21, 2017

Over the last year, Ben Martin CAE has been covering the moves of private equity firms in the association technology market on his theNird.org blog—the “NIRD” stands for Not-for-Profit Investments Research Department. DC-PPN Idea Exchange (Washington DC). Location: Washington DC. Location: Washington, DC.

DC 170

DC Chicago Washington Learning Management System 170

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OCTOBER 15, 2021

Fíonta consulted the Membership Marketing Benchmarking Report from Marketing General Inc. Spoiler: the most successful organizations take full advantage of their technology and data so they can quickly respond to changing member and market needs. Ann Smarty, Content Marketing Institute ). Membership strategies.

Revenue 195

Revenue Committee Strategy Technology 195

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JANUARY 17, 2020

WBT Systems shares 11 issues that should be on every association’s radar in 2020 and beyond , especially those offering online learning programs, including learner self-reliance, market expansion, competition, learning pathways and more. Nonprofits and Elections in 2020 (online and Washington DC). Location: online and Washington DC.

Arlington 243

Arlington San Diego San Francisco DC 243

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OCTOBER 29, 2021

To help associations increase sponsorship revenue, the Partnership Professionals Network and Dynamic Benchmarking are conducting a survey of association sponsors to find out: Why companies sponsor associations. Marketing education. They explain why senior execs are ruining your marketing plans and what you can do about it.

Revenue 195

Revenue Survey Leadership Education 195

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NOVEMBER 13, 2020

This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. MemberSuite explains the benefits for associations and employers as well as tips for planning, marketing and producing the event. Powering Engagement with Persona-Led Marketing. CMP credit.

Recruiting 370

Recruiting Recruitment Certificate Tips 370

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JANUARY 25, 2019

WBT Systems explains what you really need to think about when developing and marketing education for all generations. Did you know that 86% of organizations are now utilizing user-generated content as part of their marketing strategy and websites with featured UGC report a 20% increase in return visitors? Location: Washington DC.

Chicago 170

Chicago DC Content Washington 170

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MARCH 8, 2019

MemberSuite explains how associations can respond to this market demand by offering certificate and certification programs. Tue 3/12 at 12/12:30 p.m.* – Developments in Privacy and Data Security for Nonprofits (virtual and Washington DC). Locations: virtual and Washington DC. More info/register. Host: Venable LLP. 1 CMP credit.

LMS 170

LMS Price DC Washington 170

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DECEMBER 10, 2021

Despite its negatives, there are still serendipitous benefits in engaging on social media. Poor data collection can keep your organization from gaining valuable marketing insights, building better customer relationships, and even increasing revenue. Brianne Wheeler, Director of Marketing at PropFuel. Quick hits.

Chicago 195

Chicago Social Media Education Recruiting 195

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FEBRUARY 23, 2018

The Content Marketing Institute has an excellent post on how to curate content like a pro —and it’s not a list of lame content curation tools, thankfully, it’s real advice. Location: Washington DC. Host: DC-Area Partnership Professionals Network Idea Exchange. The Business Impact of Marketing Automation on Event Registrations.

DC 79

DC Washington LMS Social Media 79

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FEBRUARY 10, 2017

Tue 2/14 at 12 p.m.* – Video Event Marketing that Drives Revenue. Learn how to plan and execute a video marketing plan for your next event. – Membership Marketing: Beyond the Basics. – Industry Trends: Why Associations are Adopting Marketing Automation. More info/register. *All Tue 2/14 at 1 p.m.

Raleigh 150

Raleigh Austin Review Social Media 150

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FEBRUARY 10, 2017

– Video Event Marketing that Drives Revenue. Learn how to plan and execute a video marketing plan for your next event. – Membership Marketing: Beyond the Basics. Learn how to implement new membership models, marketing methods, and analytics tools to boost the performance of your membership marketing programs.

Raleigh 150

Raleigh Austin Review Social Media 150

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NOVEMBER 9, 2018

Chapter Roundtable in Washington DC. Location: Washington DC. – Cause-Related Marketing, Sweepstakes, Raffles, and Other Charitable Promotions: Being Creative and Compliant (Washington DC and webinar). Locations: Washington DC and online. Host: Wild Apricot. Presenter: Joy Duling, Membership Growth Expert.

Chicago 174

Chicago DC Washington Software 174

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FEBRUARY 1, 2019

Billhighway brings us a conversation between two component relations professionals (CRPs) about a wide range of topics, including marketing chapter membership in rural communities, selling organizational memberships, measuring chapter performance, and more. Location: Washington DC. More info/register. Guest: Eric Kuhn. 1 CMP credit.

Certificate 107

Certificate Chicago DC Washington 107

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MAY 19, 2023

Non-dues revenue partners. Aaron Terr at Persuasion makes a free speech case for Section 230 , which prevents owners of social media platforms and online communities from being sued for user-generated content. Q2 Email Marketing Tips Hear insights from six of the industry’s leading email marketing experts.

Strategy 195

Strategy Content Leadership Email Marketing 195

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MAY 13, 2016

If you’re looking for new ways to grow revenue for your association, there may be a secret weapon you haven’t considered: your online store. Speaker: Amanda Myers, Director of Product Marketing, Abila. Get access to worksheets and guidelines to help you implement these strategies and get measurable results from all of your marketing.

North Carolina 150

North Carolina Raleigh Guidelines millennials 150

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NOVEMBER 10, 2017

Mon 11/13 and Tue 11/14 – AMS Fest (Washington DC). Learn from each other and exchange stories of project successes across all departments – marketing, membership, education and technology. Chapter Roundtable in Washington DC. Location: Washington DC. Location: Washington DC. 1 CAE credit. More info/register.

DC 150

DC Washington Tools Education 150

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NOVEMBER 11, 2016

Kelly Treadway, marketing and social media strategist, EventCurious. Webinars have become the most important tool marketers have for generating leads and driving sales. Presenter: Mark Bornstein, vice president of content marketing, ON24. Wed 11/16 at 1:30 – Associations Tableau User Group (Washington, DC).

Handbook 239

Handbook Washington eBook DC 239

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OCTOBER 7, 2016

Unrelated Business Income Tax (UBIT) and employment taxes are fertile ground for collecting additional tax revenue. Learn how Snapchat is different from other social media platforms; how to use Snapchat to engage event attendees; how to design an effective On-Demand Geofilter for your event; and how to market your organization with Snapchat.

Mooc 206

Mooc Certificate DC millennials 206

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MARCH 10, 2017

We rationalize some of these activities, like checking email or social media. Marketing Automation (Tyson’s Corner VA). Join the first session of #CAEvolve with a Lunch & Learn about membership development, use of technology, and marketing automation. Location: Black Finn (back area), 1620 I Street NW, Washington, DC.

Raleigh 150

Raleigh DC Washington Content 150

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MARCH 12, 2021

This investment can produce great returns to retention and revenue.”. Presenters: Christopher Deubert, General Counsel, DC United. The Three C’s of Digital Marketing Success: How to Simply Create, Co-Create and Curate Content to Engage Your Audience and Drive Real Results. Host: American Marketing Association.

Nashville 370

Nashville LMS North Carolina Recruiting 370

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NOVEMBER 23, 2018

Companies are seeking a better ROI for their marketing dollars. MemberSuite describes a new approach to sponsorship that treats companies as revenue partners. As the population ages, new consumer opportunities and markets emerge. Marketing Land ). Location: Washington DC. Blue Avocado ). Grimes, Esq., 1 CAE credit.

DC 170

DC Video Washington Strategy 170