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Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks

.orgSource

Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. At.orgCommunity’s recent Innovation Summit, Sharon explored how Blue Ocean Strategy can help you bypass the sharks and find your way to offering unique and powerful member value.

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Motown magic continues to attract business

Aaron Wolowiec

Detroit’s Cobo Center. I’m sure I can speak for my fellow Michiganders: We’ve watched with heartbreak as Detroit, once the most prosperous city in the country, has struggled to financially support its declining population. A recent Detroit Free Press column by Tom Walsh piqued my interest for this blog. It’s not pretty.

Detroit 100
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Obsessive Innovation: Why Associations Must Constantly Turn to What’s Next

Associations Now

At the ASAE Annual Meeting & Exposition in Detroit Sunday, opening general session speaker Josh Linkner explained to association leaders the five “obsessions” of innovative thinkers and showed them how they can be adopted back at the office. The best of the best are always focused on reinventing. Get curious.

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What to Do When Membership Is Booming?

Associations Now

For decades, RIA focused mainly on the auto industry in Detroit. There are so many innovations, like collaborative robots and vision technologies, in more places, what I call robotics clusters—Pittsburgh, Boston, Silicon Valley, San Diego, and Austin, to name a few,” he says. We’re aiming to engage new members early on.”.

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The Future of Rental Cars Is Here

Associations Now

The result of all these changes is that an industry that has undergone quite a bit of consolidation in recent years, with mergers affecting both traditional car-rental companies and newer ones like Zipcar, is seeing lots of innovation without nearly the level of attention that ride-sharing companies like Uber have received.

Detroit 40
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Advance Reading for #ASAE15

Associations Now

Heading to the 2015 ASAE Annual Meeting & Exposition in Detroit? Session: Josh Linkner, “Harnessing Innovation: Turning Raw Ideas into Powerful Results,” 8:30 a.m. Session: “Referral Marketing: The Key to Millennial Recruitment,” 11:30 a.m. Can't Be There? General Sessions.

Detroit 40
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Think Like a Futurist to Identify Trends Affecting Your Association

Associations Now

Innovation is a mainstay in the marketplace, so if you look to the past, any sort of trend line that you had in terms of sales or market share participation, they’re really going to be all over the board,” Connelly said. Don’t expect your past to be your compass to go forward.”.

Detroit 40