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24 Top Association Member Engagement Strategies to Rock Retention

EventMobi: Association Events

In fact, 43% of associations find that offering a conference discount is the most effective way to recruit new members. When members are doing something cool in your community, give them a shoutout in your newsletters and social media. Member newsletters Newsletters are a great place to send updates across your membership base.

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Defining Your Member Value Proposition

MemberClicks

These may include: Access to members only content Certifications Discounts Networking Opportunities Prestige Marketing Opportunities Member Benefits It can help to categorize benefits into broader categories like educational, networking, and financial. A superb member value proposition will emphasize the overall benefits of membership.

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How to drive member engagement with Nimble AMS

Nimble AMS

So how can you recruit, reach, and retain members to achieve these strategic goals? Newsletters – Send a regular newsletter to keep members updated on new resources, industry news, and upcoming events. Technology plays an important role in getting members more involved and showing them that they matter to your organization.

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3 Steps to Create a Thriving Association Community Online

Achieve

But as technology advances, you can’t help but think about the ways that your organization might not be keeping up with the times. Other associations post regularly on social media and cultivate vibrant online communities while yours just sends monthly email newsletters and occasionally meets over Zoom. Track engagement in your CRM.

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Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

My first bit of advice is, don’t treat recruiting these experts casually. For example, discounts on meetings or membership in exchange for an article or an appearance.) Rounding up a group of members who are eager to share their wisdom might seem like a fairly simple proposition. They will be representing your organization.

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How to Plan a Trade Show: 15 Key Steps (+ Essential Tools)

MemberClicks

Research competitors and events of interest for target audience Once you’ve identified your target audience, ask them about events and trade shows they have or plan to attend through a survey in your members-only area or next member newsletter. Pick the right trade show technology Technology is a key part of your trade show’s success.

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Members Get Members. Staff? Not So Much.

Trade Association CEO Blog

Ask me for a quote on many projects like: Newsletter design, newsletter strategy, newsletter production, strategic planning, budgeting, evaluation of endorsed programs, governance structuring, bylaws, education programming, member database selection/conversion/optimization/training, discussion facilitation and more. Contact Me.