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24 Top Association Member Engagement Strategies to Rock Retention

EventMobi: Association Events

Member engagement refers to the active efforts an organization makes to connect and foster relationships with their members. Some association member engagement KPIs you can look at include: Social media metrics (follows, likes, comments, mentions, shares, etc.) What is Member Engagement?

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10 Tips to Take You from Zero to eLearning Hero

Blue Sky eLearn

Use the same terminology across the board – in your LMS, on your website, on social media, and in the marketing messages. Send an email blast giving away a teaser or sneak peek of your new product, plus a promo code for a discount off their purchase. Start your own newsletter! Tip #8 – Outsource.

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Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

Associations are ideally positioned to fill that need in a way that social media and other online activities cannot. A social media following doesn’t guarantee that exclusive pedigree. Although an expert who comes with a big social network would be at the top of my list. Watch what is trending online.

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How to Create a Member Referral Program

MemberClicks

A member who is referred has a lifetime value that is 16% higher than a non-referred member. Referred customers have a 37% higher retention rate compared to other customers gained through other marketing channels. If you can offer some kind of financial discount (on membership, a trade show, etc.), General newsletter.

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10 Steps from Zero to eLearning Hero

Blue Sky eLearn

Use the same terminology across the board – in your LMS, on your website, on social media, and in the marketing messages. Send an email blast giving away a teaser or sneak peek of your new product, plus a promo code for a discount off their purchase. Start your own newsletter! Tip #3 – Outsource.

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How to Validate an Online Course Idea

WBT Systems

Newsletter analytics. One way to identify this group of people is by sending out a poll to newsletter subscribers and online community participants. By the way, don’t forget to give these folks a hefty discount when they sign up for the pilot and/or the course. Post the CTA in your social media updates.

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How to Leverage the Marketing Power of Social Proof

WBT Systems

Let them take over a social media account for a day to preview course content, field questions, and create buzz. For new programs, consider doing a pilot first with a small group of beta users who take it for free or at a deep discount in return for their feedback and testimonial. Add them to promotional blurbs in newsletters.

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