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Keeping Email in the Mix: Association Marketing and Young Professionals

Association Briefings

Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to millennials and Gen Z - particularly as it relates to email. They’re the ones who shaped the industry; who recruited new members based on word-of-mouth. Today’s associations face unchartered challenges.

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Why members should have a seat at the leadership table

Nimble AMS

Associations are looking for innovative association management software (AMS) like email marketing, content management systems, e-commerce platforms, job boards, and learning solutions to transform MX. . According to the 2022 Community Brands Association Trends Study , Pros prioritize technology used to improve MX.

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Keep Your Association on Track: 4 Ways to Stay Organized

Blue Sky eLearn

However, whether increasing non-dues revenue or new member recruitment, it’s just as important that your organization follows through with these goals. Manage registration, marketing efforts, and product add-on revenue all through your main database. Email marketing software. Social media platforms.

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Building Buy-In for an Online Community at Your Association

Higher Logic

If a document like this doesn’t exist, hold some informational interviews with your executive director and the head of the board to figure out what the association's main goals are for the upcoming year. Many associations are looking to technology to help them achieve various goals like millennial recruitment and maximizing staff resources.

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Membership Directory: Why Your Organization Needs One & How to Create One

EventMobi: Association Events

In fact, the 2023 Membership Marketing Benchmarking Report states that 64% of associations believe members join to network with others in the field. According to the 2023 Membership Marketing Benchmarking Report , 50% of associations reported an increase in new member acquisitions, up from 44% in the 2022 report!

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The 23 Best Event Management Software for Nonprofits in 2023

EventMobi: Association Events

Look for a solution that can facilitate your events no matter which format they take, and comes with tools (like gamification, notifications, live streaming, or document storage) that give you the flexibility you need to thrive in a new era of event planning. Only hold one, but want the flexibility to do more? Pricing: flat fee of $0.99

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How Your Association Marketing Plan Benefits from an AMS Upgrade

Aptify

One of the most important players in your association marketing plan doesn’t have a place in the org chart, doesn’t have an office, and doesn’t even get vacation time. You take this player for granted as long as they assist your marketing efforts. Does it support your association marketing plan in a 21st century way?