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Millennials and Direct Mail Campaigns: A Crash Course

Achieve

While stereotypes and presumptions about millennials continue to persist, research has proven. that generational lines haven’t stopped millennials from being exceedingly active in movements for change. For nonprofits, this means millennials are a key demographic to craft fundraising campaigns around. . benefits of direct mail.

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Association Brain Food: 2.23.24

Reid All About it

Unlike social media platforms, a mobile app is controlled by your association and serves as a tangible reminder of the value of membership. Gen Z and millennial marketing. These documents have varying legal requirements and best practices for retention. Member mobile app. Webinar latecomers. Event sponsorships.

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Building Buy-In for an Online Community at Your Association

Higher Logic

If a document like this doesn’t exist, hold some informational interviews with your executive director and the head of the board to figure out what the association's main goals are for the upcoming year. Many associations are looking to technology to help them achieve various goals like millennial recruitment and maximizing staff resources.

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2015 Favorite Community Reads

Higher Logic

When Millennials Take Over , Jamie Notter and Maddie Grant. What do Millennials have to do with community? Since the Millennial generation is the largest in our country’s history, knowing how to incorporate them into your organization is very important. This is the document for you.

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Keeping Email in the Mix: Association Marketing and Young Professionals

Association Briefings

Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to millennials and Gen Z - particularly as it relates to email. Anyone born between 1981 and 1996 is considered a millennial. By the Numbers So, what do the numbers tell us about email use among millennials and Gen Z?

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How to Prepare for Future Generations of Association Membership

Association Success

It’s not too late for associations to welcome millennials into their ranks. For better or worse, millennials are a hot topic among associations right now. As a millennial myself, I’m always wary of these discussions. The time to prepare for millennials has passed. What are millennials looking for from an association?

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Social Media Roundup: How the GSA Plans to Renew Trust

Associations Now

The details, and more, in today’s Social Media Roundup: A Penny for the Trust Bank. An Office of the Inspector General report , which documented the $823,000 in spending on the Las Vegas event, claimed that the “GSA has a special responsibility to set an example.” — GSA (@usgsa) September 13, 2013. ” See you there!