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Email Marketing vs. Marketing Automation [Explained]

Higher Logic

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. Email Marketing Creates Background Noise. And how do you know that?

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13 Membership Drive Ideas for Events & More (Plus How to Run a Campaign!)

EventMobi: Association Events

Membership recruitment campaigns are most often run by associations, clubs, and nonprofits who want to broaden their reach and power up their dues-based revenue. No matter which membership drive ideas you lead with, a huge part of these campaigns comes down to marketing! How Do I Create a Membership Drive? PST spot !

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How to increase registration for your virtual events

Association Success

In converting its annual conference to a virtual event, the American Psychological Association decided to figure out how to make it even better than a live event. But did you know that research shows automated emails get 119% higher click rates than emails that aren’t part of your automation workflow?

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How to embrace change so your association can reach more people

Association Success

From social media to email marketing, webinars to live streaming, technology has created countless ways to connect with your audience. Download it now. The post How to embrace change so your association can reach more people appeared first on AssociationSuccess.org. Leverage technology to reach a wider audience .

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How to gain new leads using content you already have

Association Success

Create a downloadable resource. Downloadable content is a popular inbound marketing tactic, and for good reason. There are many ways to repurpose existing content into downloadable resources. Compiling helpful one-pagers into a downloadable bundle. Download our worksheet.

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Learn How To Build A Successful Membership Website

Disciple Media

Whether you are a coach, creator or business, starting a membership site can transform how you engage with your audience and create a recurring revenue stream. The key benefits we repeatedly hear reported are: Stable, recurring revenue: Predictable income streams provide financial stability and facilitate long-term planning.

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Building Buy-In for an Online Community at Your Association

Higher Logic

How to Align with Your Board and Executive Team's Priorities. Your organization needs to bring in new members to meet revenue goals, and often, this includes increasing the young member base. Their discussions, the resources they download, and the feedback they give you are all crucial to building your member personas.