Higher Logic

MARCH 12, 2019

If you want to get your member engagement strategy up to snuff, begin with aligning your internal strategy. If one department is using one email marketing tool, one department is using another, and the others aren’t sure what they’re doing, it’s probably time to get organized, people. So here’s the secret.

Communications 174

Communications eBook Tools Team 174

Higher Logic

NOVEMBER 21, 2018

Adobe’s recent study about email marketing revealed more about these reactions to personalization. So, how can we do personalization right, without ending up in the annoying category (or worse…the unsubscribe category)? How to Get Amazon-Level Personalization With No Extra Effort. But first…. What Are They Telling You?

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Marketing Guidelines Software Email Marketing 149

Higher Logic

AUGUST 23, 2018

As marketing automation continues to solidify its impact, automation platforms continue to develop features that will help your marketing program thrive. Share your expert knowledge with your team and figure out how to best implement these tools. You are also gaining priceless data that will help guide your future strategies.

Marketing 120

Marketing Content Tools Team 120

Aptify

DECEMBER 6, 2017

Let’s look at how a 21st century AMS supports association marketing to find out if you could benefit from an AMS upgrade. Looking to up your association marketing game? Download the Inbound Marketing for Associations eBook today! Convert visitors to customers and members with an inbound marketing strategy.

Marketing 56

Marketing Software Content Process 56

Disciple Media

AUGUST 23, 2023

Creating these personas will guide your content creation, marketing strategies, and overall approach, ensuring alignment with your target audience. It’s about understanding what you offer, why it’s unique, and how it serves your clients. Here’s how to articulate your coaching services.

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Price Social Media Revenue Tools 36

Reid All About it

JUNE 10, 2022

WBT Systems suggests strategies to attract talent to your association’s industry and help member companies improve their hiring and retention practices. The most obvious content strategy that no one uses: give your blog posts a unifying structure by gathering your content into a curriculum. Office myths. Quick hits. More info/register.

Arlington 39

Arlington Revenue Content Team 39

Reid All About it

MAY 20, 2022

I double the recipe so we can enjoy it more than one night and I can have it for a few lunches too—my usual Sunday strategy. Subscribe to Blog via Email. Enter your email address to subscribe to this blog and receive notifications of new posts by email. . How to Get Ready for Google Analytics 4. 1 CMP credit.

Arlington 41

Arlington Project DC Technology 41

Higher Logic

JUNE 26, 2020

They can no longer rely on sending batch-and-blast, one-off emails to their whole member base as an effective membership recruitment and retention strategy. They sent one-off emails where needed and the same content to everyone due to technology and staff limitations. But how to do it successfully?

Recruiting 156

Recruiting Recruitment Email Marketing Communications 156

GrowthZone

MAY 17, 2017

You know from the lead magnet they downloaded what they are interested in. You can also close this sale purely with digital marketing. Ask for the bigger sale as part of your email marketing sequence. He has taught social media, digital marketing, and technology strategies to business audiences from around the world.

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How To Social Media Directory Tips 112

Higher Logic

DECEMBER 19, 2019

Good news: Four association experts sat down to share their favorite trends and lessons learned from the newly rebranded ASAE Technology Exploration Conference (TEC) and their valuable conversation can help guide your association’s 2020 planning strategy for success. If you’re automating your email marketing communications, you’re using AI.

Tips 156

Tips Tools System Technology 156

GrowthZone

APRIL 23, 2020

Ubersuggest : Free plan for Neil Patel’s Ubersuggest, to generate keywords for content marketing strategy and production. DOWNLOAD] 4, free, white-labeled articles you can send. SALES AND MARKETING. Benchmark : Free trial of email marketing solution. Email support@wistia.com. Until July 1, 2020.

Resources 158

Resources Software Video Class 158

Association Success

NOVEMBER 10, 2020

MORE: How to create credible, relevant and personalized content for an engaged audience. But a great webinar can spark new ideas and inspire better strategies. Essential email newsletters. Email marketing is one of the most effective digital marketing channels available. Download it now.

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Content Social Media Newsletter Video 134

MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. How to Choose Your Member Newsletter Name.

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Newsletter Tips eBook Content 52

MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. How to Choose Your Member Newsletter Name.

Newsletter 52

Newsletter Tips eBook Content 52

Higher Logic

NOVEMBER 27, 2018

Before we get started, let me say this: making mistakes is part of learning how to do anything well. That being said, it’s time to take a closer look at your marketing automation strategy to see if you’re making any of these common mistakes. But a great strategy needs to be the foundation of your marketing automation campaigns.

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Marketing How To Email Marketing Tips 196

Fonteva

SEPTEMBER 30, 2019

Focused on offering your team both big-picture planning capabilities and more specific tools to fine-tune your strategies, events, and communications, Fonteva Membership is a powerful partner for any membership-based organization. Customize your communications strategies and automate online benefits like discounts and registration perks.

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Software Association Management Association Software Tools 40

Higher Logic

FEBRUARY 7, 2019

Regardless of which type of industry marketer you are – association, corporate, B2B, you name it – you might identify with these challenges. Thankfully, we include some resources to help you put your best 2019 marketing strategy into action (with minimal headaches, of course). Video Content Marketing. Conducting surveys.

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Marketing Video Resources Content 149