Higher Logic

MAY 29, 2020

Your organization needs to bring in new members to meet revenue goals, and often, this includes increasing the young member base. Their discussions, the resources they download, and the feedback they give you are all crucial to building your member personas. Organize volunteering opportunities. New Member Acquisition.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Higher Logic

AUGUST 2, 2018

Like the Wizard of Oz, marketing automation isn’t a mysterious or creepy force , but just a marketer pulling some metaphorical levers and gears behind a curtain. And it’s left traditional email marketing tactics in the dust. Marketing automation is great news for both the marketer and the consumer.

Marketing 184

Marketing Software Member Experience Email Marketing 184

Higher Logic

NOVEMBER 27, 2018

That being said, it’s time to take a closer look at your marketing automation strategy to see if you’re making any of these common mistakes. But a great strategy needs to be the foundation of your marketing automation campaigns. Tools like Email on Acid can help.). Along with testing comes strategy.

Marketing 196

Marketing How To Email Marketing Tips 196

WBT Systems

DECEMBER 5, 2017

Over the last few years, inbound marketing has become a key component of association marketing strategy. With inbound marketing, associations leverage content and online behavior tracking to develop and deepen relationships with prospective members and customers. The increasing use of CRM solutions by associations.

LMS 150

LMS System Survey Email Marketing 150

Membersuite

OCTOBER 21, 2022

A data warehouse is a data repository designed for the storage, organization, analysis, and reporting of data from multiple sources. Figure out why some initiatives went well or poorly, so you can adjust your strategy and tactics. With a data warehouse in your AMS, your association can compete more strategically in your market.

Analysis 142

Analysis eBook Software Report 142

Higher Logic

MARCH 12, 2019

If you want to get your member engagement strategy up to snuff, begin with aligning your internal strategy. When departments are aligned, it prevents inefficiency and feeling overburdened , and, members receive organized communications, especially the important ones. So here’s the secret. Let’s get started. The biggest payoff?

Communications 174

Communications eBook Tools Team 174

Membersuite

FEBRUARY 17, 2022

Revenue diversification is an essential strategy for achieving the financial stability needed to drive your mission forward. If you align member and market needs with your mission, you’ll discover plenty of overlap where you can offer revenue-generating solutions. Market Need #3: Stay on Top of Industry News and Information.

Revenue 135

Revenue Certificate eBook Education 135

Association Success

NOVEMBER 10, 2020

But a great webinar can spark new ideas and inspire better strategies. Essential email newsletters. Email marketing is one of the most effective digital marketing channels available. Build enough time into your content strategy to go the extra mile in your blog posts. Download it now.

Content 134

Content Social Media Newsletter Video 134

Higher Logic

NOVEMBER 21, 2018

People want to receive relevant, customized recommendations from the brands and organizations they’re interested in. Adobe’s recent study about email marketing revealed more about these reactions to personalization. How does this help your personalization strategy, you’re wondering? Personalization is hot right now.

Marketing 149

Marketing Guidelines Software Email Marketing 149

Higher Logic

DECEMBER 19, 2019

Good news: Four association experts sat down to share their favorite trends and lessons learned from the newly rebranded ASAE Technology Exploration Conference (TEC) and their valuable conversation can help guide your association’s 2020 planning strategy for success. If you’re automating your email marketing communications, you’re using AI.

Tips 156

Tips Tools System Technology 156

Association Success

SEPTEMBER 22, 2020

Along with generating conversation, a smart content strategy can spark action, too. When you publish content that is full of facts, proven insights and specific details, your organization can build a reputation as a trusted source of information. As a first step, be sure to collect subscribers’ names along with their email addresses.

Content 78

Content How To Newsletter Social Media 78

GrowthZone

APRIL 23, 2020

In an effort to support organizations during these uncertain times, hundreds of tech companies are offering free use of their product, extended trials, discounts, and more. As a technology resource for associations and chambers of commerce, GrowthZone aggregated this list of relevant and useful programs to help member-based organizations.

Resources 158

Resources Software Video Class 158

Higher Logic

FEBRUARY 7, 2019

Regardless of which type of industry marketer you are – association, corporate, B2B, you name it – you might identify with these challenges. Thankfully, we include some resources to help you put your best 2019 marketing strategy into action (with minimal headaches, of course). Share your successes within the organization.

Marketing 149

Marketing Video Resources Content 149

Associations Now

OCTOBER 11, 2019

Email marketing is an incredibly effective way to reach your audience —that is, if anyone’s listening. If you need to grow your organization’s email list, there are several think-outside-the-box strategies to implement, says Sean Kosofsky on the Wild Apricot blog. Also: Fun ideas to boost member engagement.

Email Marketing 62

Email Marketing Tips Content Video 62

Disciple Media

FEBRUARY 6, 2024

This allows for more personalized content and marketing strategies. This involves organizing content into clearly defined categories, employing a consistent layout, and ensuring that key information and membership benefits are easily accessible within a few clicks.

How To 36

How To Price Analysis Content 36

Higher Logic

AUGUST 23, 2018

You know that marketing automation makes your day to day more manageable, allows you to reach more subscribers, and you are seeing gains in membership growth, retention, and event attendance – but are you taking the time to paint that picture for everyone else? You are also gaining priceless data that will help guide your future strategies.

Marketing 120

Marketing Content Tools Team 120

Fonteva

MARCH 19, 2020

Therefore, our first tip for using data to improve your association’s management is cleaning and organizing your database beforehand. Ensure you have one entry for each member, representing a full picture of their interaction with your organization. Data can improve your member communication strategies in a variety of ways.

Tips 52

Tips Recruiting Recruitment Tampa 52

MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. It also offered a 15.22% conversion rate in 2021.

Newsletter 52

Newsletter Tips eBook Content 52

MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. It also offered a 15.22% conversion rate in 2021.

Newsletter 52

Newsletter Tips eBook Content 52

Association Success

NOVEMBER 23, 2017

How I adopted the innovative start-up strategy for the benefit of my association. We created a simple report based on this information and circulated it in an email marketing campaign to people who were set to take the test in the following months. I first read The Lean Startup by Eric Ries in 2013.

Project 68

Project Review Tools Innovation 68

GrowthZone

MAY 17, 2017

You know they don’t just go from an oblivious state of not knowing your organization exists one day, to raving fans telling their colleagues about you the next. Let’s analyze the journey so you discover how social media, digital marketing/sales, and marketing automation help move your prospects and members through the process.

How To 112

How To Social Media Directory Tips 112

Associations Now

FEBRUARY 18, 2015

A new survey of nonprofit professionals finds that many nonprofits can see the advantages of digital outreach but struggle to integrate it into the full organization. NTEN CEO Amy Sample Ward suggests, however, that many organizations are aware of the need to focus on digital, but the issue is finding the time to allow their staff to do so.

Report 40

Report Sample Email Marketing Survey 40

Disciple Media

AUGUST 23, 2023

Creating these personas will guide your content creation, marketing strategies, and overall approach, ensuring alignment with your target audience. Build a content strategy Content is king. A well-planned content strategy helps you stay consistent and relevant, keeping your audience engaged and coming back for more.

Price 36

Price Social Media Revenue Tools 36

Disciple Media

NOVEMBER 14, 2023

Ideal for educators and professionals, these platforms allow for the organization and uploading of a variety of course materials, including videos, texts, and interactive activities. Kajabi stands out for its blend of course development tools with powerful marketing capabilities.

Course 36

Course Price Tools Content 36

Reid All About it

JUNE 10, 2022

WBT Systems suggests strategies to attract talent to your association’s industry and help member companies improve their hiring and retention practices. The most obvious content strategy that no one uses: give your blog posts a unifying structure by gathering your content into a curriculum. Office myths. Unproductive meetings.

Arlington 39

Arlington Revenue Content Team 39

Reid All About it

MAY 20, 2022

Move your organization from wait-and-see to a chance-to-lead. I double the recipe so we can enjoy it more than one night and I can have it for a few lunches too—my usual Sunday strategy. Subscribe to Blog via Email. Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Arlington 41

Arlington Project DC Technology 41

Fonteva

SEPTEMBER 30, 2019

Focused on offering your team both big-picture planning capabilities and more specific tools to fine-tune your strategies, events, and communications, Fonteva Membership is a powerful partner for any membership-based organization. Organized collaboration is easier than ever with a platform designed to truly facilitate it.

Software 40

Software Association Management Association Software Tools 40

Achieve

JULY 23, 2017

It’s hard to think about year-end fundraising when you’re still frying eggs on the sidewalk, but hear us out: Trade just a few hours of poolside fun for year-end early planning, and your organization will benefit many times over. Tired of high email bounce rates? events, emails, phone calls, social media updates, etc.)

Social Media 52

Social Media Newsletter Tools Analysis 52