Mon.Apr 22, 2019

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Risk and Reward

Eric Lanke

I think I've written on this blog before about the Technology Roadmap that my association maintains for the industry we represent. If not, as a quick introduction, our Technology Roadmap describes an industry-wide consensus regarding the pre-competitive research and development needs associated with improving the design, manufacture, and function of fluid power components and systems.

Project 113
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How Associations Can Improve The Member Experience Through Technology

Nimble AMS

Three technology innovations associations should embrace for a better member experience. How can your association deliver the experience your members have come to expect? Turn to technology innovation. One of the key findings from Salesforce’s second edition of the State of the Connected Customer report , points to the importance of innovation. The study found that 59 percent of consumers say companies need cutting edge digital experiences to keep their business.

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What Associations Can Learn From the Starbucks Rewards Backlash

Associations Now

The coffee giant promises more flexibility in its revamped rewards program, but consumers are smart enough to realize when a deal isn’t as good as it used to be. When it comes to rewards programs, you have to give your audience some credit—or prepare for a major backlash. Such is the situation facing Starbucks this week as it switches to a rewards program that offers benefits on a more granular level—you can use a small number of points, or “stars,” to get a discount on a drink add-o

New York 106
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8 Reasons to Keep Event Data in Your AMS

Membersuite

Do you have event data siloed in a third party event management system? Here are eight reasons why your organization should keep event data in your association management software (AMS).

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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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Meet the Membership & Education Expectations of Millennials and Gen Z

WBT Systems

Meet the Membership & Education Expectations of Millennials and Gen Z. Read more about Meet the Membership & Education Expectations of Millennials and Gen Z.

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Why Human Resources and Analytics Make a Great Team

Associations Now

HR was often forgotten about in analytics conversations just a few years ago, but evidence seems to be growing that it may be the department that benefits most from data analytics. As technology matures and its value starts to bleed into every part of a given organization, evidence is picking up that a data-driven mindset has a lot of value in departments that might have previously been overlooked in technology conversations.

Resources 108
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How Are You Changed by Culture?

Association Success

Are you an insider or an outsider in your culture? “But we always did it that way!”. If you are like me, that phrase is like fingernails on a chalkboard. How an organization embraces change and evolution has a huge impact on culture. At my last association, the culture had a great balance between tradition and change. I was solidly on the change side for the first four or five years, pushing people on why they did things the same way when there other options.

Process 78
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Daily Buzz: How to Explain Mistakes to Members

Associations Now

Association professionals are human, and they make mistakes. How you handle talking about those mix-ups can pave the way to better member relations. Also: Career success is about more than passion. Let’s face it: Even the most experienced team makes mistakes. And when they do happen, it’s important to be transparent with members about the error—and how you’re going to fix it.

How To 84
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What Business Are You In? 10 Tips for Small Business Success

SCD Group

“If you don’t know where you are going, any road will get you there.” Unfortunately, today’s businesses, companies & retailers don’t have a GPS offering directions. But, no matter what you’re doing today, you need to stop, take stock and decide – what you’ve always done – but what you should be doing to run a successful business. Back in the 1990s, my CEO boss was fired and I was “invited” to leave with him.

Tips 40
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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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A Failed Consumer App Might Be Your New Favorite Tool

Associations Now

Recently, consumer apps such as Google+ and BlackBerry Messenger have pivoted to pure business software plays—where they might have better odds of success. The reason? A natural focus on ease of use. There’s only so much room for success stories in technology, and that means eventually some formerly dominant players, overtaken by competition, are aging out.

Tools 45