Higher Logic

FEBRUARY 19, 2019

Ah, member retention. When it’s good, it’s great, but when it’s bad, we worry. In fact, 46 percent of associations reported that increasing member retention is one of their top membership goals, according to the Membership Marketing Benchmark Report. If you’re worrying about member retention, the first place to start is to find out how you’re doing on paper.

Recruiting 212

Recruiting Recruitment Class Maine 212

Idea Architects

FEBRUARY 19, 2019

I received a Member Get a Member pitch in the mail yesterday, exhorting me to get people to join one of my professional associations. Doing so would register me to win prizes and have my named added to the Wall of Recruiters. Not a single line of text used any appeal other than the competitive aspect of participating in the campaign and the possibility of extrinsic rewards.

Recruiting 79

Recruiting Recruitment Marketing 79

Associations Now

FEBRUARY 19, 2019

(ISC)² is planning a major expansion of its online education efforts, including the addition of new staff, as a way to help cybersecurity pros keep up with the latest trends. A membership group focused on cybersecurity is worried that workers in the industry don’t have enough training to take on an increasingly sophisticated array of online threats.

Strategy 105

Strategy Press Release Florida Certificate 105

Association Success

FEBRUARY 19, 2019

To get things done, first get to the root of the task. To work is to use resources - time, talent, expertise, energy, or a combination thereof - to create a new output. What makes work productive is when our effort has transformed resources into new output of value. If we spend half our waking hours leasing our personal resources to our employer, productivity is worth the pursuit, knowing that our efforts have created value through improving a situation, solving a problem, or anticipating a futu

Products 66

Products Project Resources Report 66

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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

Member Engagement

Associations Now

FEBRUARY 19, 2019

Social media is saturated with brands—which can make it hard to break through the noise. For nonprofits, that means making your social strategy a perfect fit for your audience. Also: Laugh more at work. With about seven in 10 Americans active on social media, your association should be, too, to engage with your industry’s larger online community and get in front of potential members.

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Social Media Review Strategy Survey 104

Membersuite

FEBRUARY 19, 2019

Meet Salvador Cervantes, a Mexican Nicaraguan and father of two little girls that loves technology. Learn more about the newest member of our Customer Support team in this month's Employee Spotlight.

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Team Technology 60

Smooth The Path

FEBRUARY 19, 2019

Today there has never been a better time to boost member engagement. Increasing member engagement now even for one member will pay dividends in years to come. Engaging new members early engages them for life. Increased member engagement compounds the benefits to the profession or industry and association year after year. Prioritize your member engagement goal today and get started now!

Member Engagement 60

Member Engagement Industry Member Experience Strategy 60

Associations Now

FEBRUARY 19, 2019

With a number of states allowing individuals to register their gender under a nonbinary status, the airline industry is likewise adjusting its flight-booking terminology beyond “male” and “female.”. As the public perception of gender changes, so too will the airline industry—in a small, but significant way. According to The Daily Beast , airline industry groups—including Airlines for America (A4A) and the International Air Transport Association—are working to have their members implement a new i

District of Columbia 65

District of Columbia Industry America Report 65

Associations Now

FEBRUARY 19, 2019

Sending automated and personalized email messages to lapsed members can help you slow membership churn. Here’s how one association did it—plus, a few tactics to try in a win-back campaign. Do you take your association’s lapsed-member rate personally? That’s a natural reaction, but instead of fretting over membership churn, you could turn it into an opportunity to change your tune—especially how you communicate with former members.

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Newsletter Class Survey Tools 103

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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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