Higher Logic

NOVEMBER 1, 2018

Proving your association marketing team’s effort’s worth to upper management and a board can be challenging. But it doesn’t have to be! Solid data analysis and reporting are some of the best ways to show the value of the work you do and prove that your organization is getting a great return on their investment. (Now you’re saying, “but Marisa…reporting is the hard part.”).

Report 203

Report Tips Marketing eBook 203

Association Success

NOVEMBER 1, 2018

Make your work more effective one project at a time. Revamping can revitalize and grow all aspects of your organization. There are unlimited ways that the concept of revamping can be used in the association arena. However, it comes with risk and uncertainty. To help you prepare for this process, I have compiled a checklist of things to think about as you embark on any kind of revamp.

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Tips Project Process Communications 153

Wild Apricot

NOVEMBER 1, 2018

Follow these steps to make your year-end giving campaign the best yet, as well as getting inspired by three great examples.

Examples 319

Examples 319

Associations Now

NOVEMBER 1, 2018

Associations often theme their conferences to provide direction to those submitting session proposals. But one group recently announced it will drop its theme in 2020 to create a more inclusive event. How do you determine the right approach? Last month, the American Historical Association announced that its 2020 annual meeting will not a have a theme —for the first time since 2003.

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San Diego Proposal Committee Conference 93

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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

Member Engagement

Delcor

NOVEMBER 1, 2018

Imagine hiking into the woods for an overnight backpacking trip. The 40-pound pack on your back is heavy, but it has everything you need for a few days away from the luxuries of civilization. When you started backpack camping, those first few miles were anxious ones. What did I forget? What if I’m not prepared for the unexpected? But now, heading down the trail, you’re confident, excited, and prepared to face whatever the wilderness brings your way.

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Project Tools Guidelines Team 82

Associations Now

NOVEMBER 1, 2018

Instagram offers a unique opportunity to reach new people. Curating your posts can grow your following and spread your mission. Also: creating energizing meetings. It’s no secret that Instagram is a social media powerhouse: The platform has 1 billion users, with more than 500 million logging on each day, according to research from Hootsuite. For nonprofits, Instagram houses the opportunity to reach new and diverse audiences, enlightening them of your message and—hopefully—recruiting them to get

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Social Media Recruiting Recruitment Review 74

SOS Association

NOVEMBER 1, 2018

By Tiarra Earls Haas. We live in an increasingly digital landscape – from the social media streams, to online news with browser notifications, to stalker-like digital marketing promotions that seem to follow you all over the Internet –there’s virtually no getting away from our digital society. Unless you live in a cave or take on the lifestyle of a Himalayan monk, digital media is now firmly embedded in our culture.

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Social Media Email Marketing Strategy Marketing 53

Associations Now

NOVEMBER 1, 2018

Stymied by a White House averse to addressing manmade climate change, the science group has launched a program to help members engage at the state and municipal level. After years of spreading the word on climate-change science on a national level, the American Association for the Advancement of Science is starting to think small. We recognized a growing desire amongst scientists to be more engaged.

Strategy 56

Strategy United States Communications Member Engagement 56

Beth Kanter

NOVEMBER 1, 2018

Last week I was got to work on a week-long service trip in Cusco, Peru as part of Wake: Women’s Alliance for Knowledge Exchange #Tech2empower program where womwn in who work in technology volunteer to share their professional skills and knowledge with women-run business owners. This team I worked with helped social entrepreneur Alejandra Arias Stella , the co-founder of the Llama Pack Project to build a reservation system for the Llama treks.

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Project System America Team 56

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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

Strategy

Associations Now

NOVEMBER 1, 2018

Rundown Attendees: 2,500. Exhibitors: 65. Diamond sponsors: 4. The 2018 International Annual Meeting of the American Society of Agronomy, the Crop Science Society of America, and the Canadian Society of Agronomy begins this weekend in Baltimore. About 2,500 are expected to attend. Around 2,500 soil-management and crop-production scientists, professionals, educators, and students will head to Baltimore in the next few days to take part in tours and workshops, network with colleagues, and learn ab

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Baltimore Conference America Library 55

SOS Association

NOVEMBER 1, 2018

By Tiarra Earls Haas. We live in an increasingly digital landscape – from the social media streams, to online news with browser notifications, to stalker-like digital marketing promotions that seem to follow you all over the Internet –there’s virtually no getting away from our digital society. Unless you live in a cave or take on the lifestyle of a Himalayan monk, digital media is now firmly embedded in our culture.

Social Media 40

Social Media Email Marketing Strategy Marketing 40

GrowthZone

NOVEMBER 1, 2018

Humans have evolved, but the urge to hear a good story has remained inherent. Learn how to use this technique to engage and persuade your board. . Storytelling is a powerful tool, whether you use it to engage association members, or for your next presentation to the board. History proves this point, dating back to thousands of years ago when humans told stories through cave drawings.

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Tips Process Tools Education 90

Associations Now

NOVEMBER 1, 2018

The movie industry’s iconic system for rating mainstream films, used on roughly 30,000 films since its introduction five decades ago this week, is widely seen as a success, even if it does frequently court controversy. MPAA recently opened up about the system with a digital archive. Half a century ago, the film industry had a problem—it wanted to have a way to have more freedom to tell stories while keeping in mind practical concerns, such as the need to keep explicit content away from children.

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System San Francisco Press Release America 51

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Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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