Higher Logic
DECEMBER 19, 2017
Photo by Mohammad Metri on Unsplash. Music is powerful. It can alter moods, inspire, bridge divides, and bring people together. It also has an uncanny way of sticking with us.
WBT Systems
DECEMBER 19, 2017
If you’ve ever felt overwhelmed by a big project or worried about a new online learning initiative turning into a big failure, leave it to a rocket scientist to put things into perspective for you. Imagine having to safely land a 2,000-pound, $2.5 billion rover on Mars after it hurtled 354 million miles through space and plunged into Mars’ atmosphere at 13,200 miles an hour.
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Forj
DECEMBER 19, 2017
We understand the pressure that association executives face when asked to justify their expenditures. We also understand that a Learning Management System is not a small purchase. Our solution to assist association executives with justifying the expense of an LMS, EvaluPac, recently won the Gold Brandon Hall Excellence in Technology Award for “Best Advance in Technology for Testing or Learning Evaluation”.
GrowthZone
DECEMBER 19, 2017
You can’t change people, but you can change the way you deal with them. Uncomfortable situations with difficult co-workers, members, and board members are part of day-to-day challenges for association professionals. Use techniques featured in the second of our 4-part blog series, How to Deal with Challenging Members , to handle whatever is thrown your way.
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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!
Forj
DECEMBER 19, 2017
We understand the pressure that association executives face when asked to justify their expenditures. We also understand that a Learning Management System is not a small purchase. Our solution to assist association executives with justifying the expense of an LMS, EvaluPac, recently won the Gold Brandon Hall Excellence in Technology Award for “Best Advance in Technology for Testing or Learning Evaluation”.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
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Association Success
DECEMBER 19, 2017
How will associations thrive in the new world of work? Stuart Meyer hasn’t worked in an office setting in eight years, including the last two years as CEO of the National Barbecue & Grilling Association. He serves as a virtual CEO of an entirely virtual organization. Since NBBQA changed its business model in 2015, the association has seen lower operating costs, more focus on strategic business priorities, higher productivity and an increase in customers.
Association Adviser
DECEMBER 19, 2017
Photo by Alex Knight on Unsplash. Artificial intelligence is already a part of our lives. It’s the technology that suggests more items to add to your Amazon cart based on what you’ve already added. It suggests new shows to watch on Netflix based on what you’ve already watched. It’s Siri in your iPhone and Alexa in your house. “You don’t have to know how it works,” says David Martin of HighRoad Solution , “but you do need to know there are AI-powered tools that can help you do things you couldn’t
Beth Kanter
DECEMBER 19, 2017
The holidays are almost here. It should be a time where nonprofits and their hard working employees welcome some much needed downtime. Vu Lee in a recent guest post on the Guidestar blog has issued a call to inaction suggesting that nonprofits should give the week off to staff. He offers some good reasons why: making up for working long hours all year; compensate for low pay; improve morale; and boost individuals’ resilience and productivity.
Association Adviser
DECEMBER 19, 2017
Photo by Alex Knight on Unsplash. Artificial intelligence is already a part of our lives. It’s the technology that suggests more items to add to your Amazon cart based on what you’ve already added. It suggests new shows to watch on Netflix based on what you’ve already watched. It’s Siri in your iPhone and Alexa in your house. “You don’t have to know how it works,” says David Martin of HighRoad Solution , “but you do need to know there are AI-powered tools that can help you do things you couldn’t
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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.
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Achieve
DECEMBER 19, 2017
Google Analytics is a powerful tool. And with a $0 price tag, it’s a tool that your nonprofit can’t afford not to maximize. Access to data alone won’t increase donations to your cause but understanding which reports to analyze and reacting to donor behavior can. When it comes to tracking and analyzing data, a lot can be learned by looking at other industries.
Association Adviser
DECEMBER 19, 2017
Photo by Paul Skorupskas on Unsplash. When deciding whether or not to renew or become a new member, cost is usually not the main decision point, Vivian Swertinski of Informz and Elizabeth Arritt of the American Association of Airport Executives explained. “‘This is too expensive’ is not the problem,” Swertinski emphasized during her and Arritt’s presentation entitled, “Whoa!
Higher Logic
DECEMBER 19, 2017
Once considered a fad, content marketing has proven it’s “King” and shows no signs of slowing down. In a world where no one wants to be sold to, content marketing is an effective way to get your brand and story in front of your target audience through thoughtful, relevant and timely content that helps meet their needs and solves their problems. With 2017 coming to a close, now is a great time to revisit your marketing plan and amp up your content initiatives.
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Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.
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