HighRoad Solution
DECEMBER 4, 2018
We’ve all been on the receiving end of emails that begin with “Dear Member” and then attempt to convince us to attend an association event for which we’re already registered. For many association members, impersonal and disconnected interactions like these can lead to feelings of frustration, decreased engagement, and even lapsed memberships.
Membersuite
DECEMBER 4, 2018
Sponsored content, also known as branded or native content, is the solution to both your association's non-dues revenue challenge and content creation challenge. Read the blog post to learn more!
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Membership Marketing
DECEMBER 4, 2018
One of the aspects that I very much enjoy in our survey research of membership professionals is when we ask the open ended question, “ In your own words, what are the most important or successful lessons you have learned in the area of membership marketing?” We receive hundreds of responses to the question that are provocative and insightful. I thought it might be helpful to share a selection of these recommendations with you.
Wild Apricot
DECEMBER 4, 2018
Engage your members with our free mobile app for associations, clubs and nonprofits. Take the quiz to see if it suits your org!
Speaker: Tim Sarrantonio, Director of Corporate Brand
This session will dive into how to create rich generosity experiences that foster long-lasting relationships. You’ll walk away with actionable insights to redefine how you engage with your supporters—emphasizing trust, engagement, and community over transactional giving models. 🤝 Industry expert Tim Sarrantonio will explore data-backed strategies to engage supporters as active participants in a community that values their contributions and shared ideals.
Higher Logic
DECEMBER 4, 2018
Been craving some community management advice? Good thing, because w e've got some scenarios we think you might find relatable. Maybe you’ve got product enhancement requests coming out of your ears – maybe you’ve got a record lack of participation. Whatever it is, how do you respond to these kinds of challenges in your online community? Four of our community managers are here to share real-life scenarios like these that they’ve worked through.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
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Association Success
DECEMBER 4, 2018
Is your organization too busy to make improvements or ready to commit to change? When I think of organizations looking to make improvements to their technology, I always picture this cartoon : a team of cavemen pushing materials on a cart made of square wheels while two friends stand next to them waiting to install round wheels. The team struggling to push the cart refuses the offer of help, claiming that they’re too busy to upgrade their cart.
Blue Sky eLearn
DECEMBER 4, 2018
Over the past year, we had the pleasure of interviewing a variety of experts in the association, eLearning, and technology industries. Today we’ve put together a compilation of some of the top tips they shared. For all of their expert advice, you can find their full posts here. Recognize that learning is a process. Facilitate transformation by designing learning pathways with measurable outcomes.
Smooth The Path
DECEMBER 4, 2018
When members talk about the value of their membership they tend to talk about outcomes: I feel more confident. I realized I am not the only one. It has broadened my perspective. I am more valuable to my employer. I now have many solutions to my problem. It gives me a competitive edge over my peers. I enjoy being a part of a community of like-minded professionals.
Associations Now
DECEMBER 4, 2018
ASAE’s Technology Conference & Expo kicked off on Tuesday with former White House CIO Theresa Payton urging attendees to be vigilant about their cyber vulnerabilities and to stay on top of tech trends that come with both risks and potential rewards. There’s a big issue with our always-on, always-connected digital life: New devices and other technologies represent huge cybersecurity risks that can leave critical business information and personal data exposed to hackers.
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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!
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.orgCommunity
DECEMBER 4, 2018
What would you expect a conference called Solutions Day to deliver? Answers to tough questions, strategies to tackle challenges and new perspectives. Our speakers made good on that promise. In the next few posts, I’m highlighting some of my personal aha moments from the November 15 event. If you’ve been considering how to make the most of new data that’s available from your association management system, Thad Lurie, number cruncher extraordinaire and vice president business intelligence at Exper
Associations Now
DECEMBER 4, 2018
Meeting technology can go a long way in creating an exclusive event experience, but it can be expensive to implement. So, start simple. Also: how to market webinars for millennials. Event tech can be, well, complicated. And to make matters worse, it’s always evolving, which means staying up to date on the latest techniques and innovations is no easy task either (not to mention expensive).
.orgCommunity
DECEMBER 4, 2018
What would you expect a conference called Solutions Day to deliver? Answers to tough questions, strategies to tackle challenges and new perspectives. Our speakers made good on that promise. In the next few posts, I’m highlighting some of my personal aha moments from the November 15 event. If you’ve been considering how to make the most of new data that’s available from your association management system, Thad Lurie, number cruncher extraordinaire and vice president business intelligence at Exper
Associations Now
DECEMBER 4, 2018
The late president, who died last week at 94, had affiliations with a wide variety of associations, especially in the world of skydiving. (Really.). George H.W. Bush, like many presidents, had deep influence on American culture, thanks in no small part due to his role at the center of the news cycle for four years—12, if you count the years he spent as vice president.
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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.
Beth Kanter
DECEMBER 4, 2018
Photo by Kris Krug. Note from Beth: I’ve been presenting workshops on technology wellness and other ideas from the Happy Healthy Nonprofit. One of the most important aspects of self-care is getting a good night’s sleep. The best way to do this is to stop using your mobile phone too close to bedtime or kick it out of your bedroom entirely.
Associations Now
DECEMBER 4, 2018
Many associations have an online marketplace where they sell books, gear, and other swag to members. But not all e-commerce platforms are created equal. An association executive shares his secrets to creating a marketplace that engages members and maximizes sales. The holidays have arrived, and that means many of us are shopping—and we’re doing a lot of it online.
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