Higher Logic
MARCH 6, 2019
Most people like being “regulars.” When you walk into your favorite coffee shop, and the barista greets you warmly, starts preparing the usual for you, and asks how your daughter’s big soccer tournament went, doesn’t it make you feel good? The feeling of being known and cared for is universally appreciated, even if it’s on a small level. Many membership organizations are facing a challenge right now.
Association Leaders
MARCH 6, 2019
Boards of Directors Members and Committee Chairs are key leaders who determine whether an association is successful or not. What does that mean? It’s simple – associations whose directors and committee chairs are not focused on the organization’s strategic plan, are not consensus builders, and don’t know how to run effective meetings cause their association’s to fail – or at least stagnate.
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Associations Now
MARCH 6, 2019
Members join associations for the value they bring, but they may not feel the benefits long term. Auditing your organization’s member relations function can change that. Also: Is your email worth it? Members are the backbone of every association, but when is the last time your organization checked in on its member relations? “The relationship your association has with its members can make or break a lot of important metrics for your organization including member retention, satisfaction, and much
AMR Management Services
MARCH 6, 2019
Volunteers are the lifeblood of our association’s efforts. Their performance affects our association’s outcomes and reputation. Despite this, associations tend to avoid giving volunteers formal.
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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!
Associations Now
MARCH 6, 2019
Associations often use ad retargeting to encourage people to register for their events or buy other products. But they can also consider another tactic to boost nondues revenue: selling retargeted ads to outside vendors. In the digital marketing space, ad retargeting is often touted as a way to boost the effectiveness of pay-per-click advertising. For the unfamiliar, ad retargeting works like this: the advertiser places a piece of code (usually a cookie) on a user’s computer.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
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Associations Now
MARCH 6, 2019
From annoying gadgets to glitchy apps, frustration can surface almost anywhere you use technology. Here are a few tech headaches that association pros would love a cure for. Technology does a lot to make life and work easier, but it can also get in the way—disrupting your workflow, interfering with your daily processes, even fouling your mood. Everyone has a tech headache of their own.
HighRoad Solution
MARCH 6, 2019
In association management, even seemingly small changes can have unexpected consequences.
Associations Now
MARCH 6, 2019
To draw more women into technical fields, the new IF/THEN campaign aims to highlight the reach of STEM fields beyond the usual areas. Its related coalition includes nontraditional organizations. What do the Girl Scouts, the TV show Project Runway , The Ad Council, National Geographic, the National Retail Federation, U.S. Soccer, the toymaker GoldieBlox, and the actress Geena Davis have in common?
Multiview
MARCH 6, 2019
Email fatigue is a real thing. In a marketing survey conducted in 2017, 74 percent of the respondents reported feeling… The post Are your members experiencing email fatigue? How much email is too much? appeared first on MultiView.
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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.
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Associations Now
MARCH 6, 2019
The Arms Control Association resurfaces an artifact from an influential moment in its long history: a 1979 newspaper story that laid out a doomsday scenario— and may have fueled a historic TV event. Sometimes, a little digging in your vault creates a great opportunity to tell an important story that might not be on the front page anymore but remains deeply influential.
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