2018

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How to Increase Your Association’s Email Deliverability: 12 Areas to Optimize + 3 Tech To-Dos

HighRoad Solution

Email open rates have dropped for most businesses – hovering around 25%. That means for every 1,000 emails that reach a company’s target audience’s inbox, 750 of them don’t get opened. Email Marketing

How To 290
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Walk a mile in your members’ shoes to identify areas for improvement.

YourMembership Blog

Your members’ needs and expectations are always changing. Are you doing all you can to give them a stellar experience? What better way to find out than to walk a (virtual) mile in their shoes? Creating member journey maps is an effective way to see your members’ experience from their point of view. Journey maps. The post Walk a mile in your members’ shoes to identify areas for improvement. appeared first on YourMembership. Membership & Marketing Member Engagement Member Retention

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Member Retention in 2019: Why They Leave & 3 Ways to Keep Them

Higher Logic

Member retention: it’s always on our minds. In 2019, how do you plan to get your members to stick around? When people face so many competing demands for time, attention, and money, this question is bigger than ever. The Membership Marketing Benchmark Report asked associations why they think members don’t renew. The two biggest reasons they mentioned, after “lack of engagement ” (37%) were: Members c ould not justify membership costs with any significant ROI ( 28% ).

Survey 233
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5 Steps to Turning Strangers Into Members and Members Into Advocates

Wild Apricot

Follow these five steps from marketing strategist Amy Jacobus to bring your potential supporters down the marketing funnel and turn them into raving fans

Marketing 483
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Is Your L&D Organization Future-Proof?

Speaker: Karl Kapp, Ed.D., Professor of Instructional Design and Technology

If the recent past has taught us anything, it's that L&D organizations need to be nimble, quick, and able to react to both foreseen and unforeseen threats in order to be successful. That means looking to the convergence of technology, learning, and business needs so you can make intelligent, informed decisions regarding both your future and the future of your organization.

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When to Fire Your Best Salesperson

Moery Company

I bet I’ve got your attention today with the headline. Let me give you some context. About a month ago, the Moery team came together, and we reconfirmed our values as a company. They are collaboration, dedication, and integrity. And we want an all-in attitude with everyone that’s on our staff, and frankly, we look for clients who share the same values. In addition to your vision and mission, values are a fundamental part of establishing and building a new business.

Team 295

More Trending

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Association Brain Food Weekly: 12.14.18

Reid All About it

The weekly list of free educational events and resources for the association community… It’s the most wonderful time of the year… (sing it with me). Some of us get to take time off during the holidays. What to do, what to do… WBT Systems has a suggestion for you: get your learning on. They suggest associations promote Holiday Specials on online learning programs so members spend some of their vacation time on professional development.

Vermont 240
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Cultivating Next-Generation Association Leaders

Association Adviser

Joanne Smikle, PhD. What is your association doing to ensure that it has a talent pipeline for key positions, especially leadership positions? This article provides practical strategies for addressing succession and leadership development in a thoughtful, structured manner. The underlying assumption is that you want the association to be ready to tackle the challenges of the future and recognize the vital role that well-developed leadership talent plays in enabling that to happen.

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Things We Should Not Have to Tell Members (But We Do)

Smooth The Path

Sometimes we have to tell people things we do not think we should have to say to them: The vibrant association is dynamic because members like you tell professionals like you all about the association. Your experiences in our industry or profession might be very different than our other members’ experiences. There is a lot of value in your membership, here let me show you. Renew right away, so you do not accidentally forget. Smile more, and our culture will get better.

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LMS Buy-In: How to Overcome these Top 4 Objections

Blue Sky eLearn

It’s Not in Our Budget. If you’ve never implemented a Learning Management System (LMS) before then it’s never been a part of your budget before. However, with the expense of an LMS comes online courses and on-demand webinars that can become a part of your non-dues revenue strategy as well as new avenues to acquire sponsorship dollars. In no time your sponsors and/or learners can be covering your LMS costs and then some.

LMS 182
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The Art of Making Engaging and Effective Learning Videos

Speaker: Joseph Suarez - Learning Experience Designer at Suarez Media Production

In this webinar, Joseph Suarez will break down the craft, the art, and the science, of video production and reveal how to leverage the production process to create engaging learning videos of all types and sizes.

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The Passive Experienced Member

Thanks For Playing

The MCI Group recently released the American Engagement Index 2017 (the link takes you to a page where you can enter your contact information to get your own copy, and you really should). There’s lots of interesting information in there, but one thing jumped out at me (and Associations Now ‘s Tim Ebner), in part because I’ve seen this issue in many of my clients: disengaged (or, using Tim’s term, “passive” ) experienced members.

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Don’t Attend the Old School of Strategic Planning

World Class Boards

Strategic planning is a standard exercise at many, if not most, associations/nonprofit organizations. So much so that many smart people mindlessly use it as a prescription for all organizational ills: “Having problems, eh? Do you have a strategic plan? If you do, when was the last time you looked at it?” ” — as if the only reason why an organization is struggling is because it doesn’t have a strategic plan or isn’t using it.

Class 157
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4 membership renewal strategies to start now

YourMembership Blog

When you think of membership renewal strategies, you might think about the few months leading up to a member’s renewal date. But your members’ entire experience with your organization — not just the last 90 days — informs their decision to renew. From the moment they click the “join” button, your members are deciding if. The post 4 membership renewal strategies to start now appeared first on YourMembership. Membership & Marketing Member Engagement Member Retention Member Renewal

Strategy 350
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What’s In It For Me? 5 Life-Changing Benefits of Volunteering

Higher Logic

“I would love to volunteer…but I just don’t have the time!” Sound familiar? Life is busy, no doubt. But isn’t it funny how you can hear someone say this, and then in the very next breath they’ll ask you if you’re caught up on the 10-hour Netflix series they just binge-watched? Okay, I’m guilty too.)

Wisconsin 332
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A 12-Month New-Member Onboarding Schedule

Onboarding is more than simply sending out a welcome packet and adding the new member to your association’s email list — it’s a strategic process. Get the step- by-step onboarding schedule now.

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Why Marketing Doesn’t Grow Communities (And Three Things You Can Do Instead)

Wild Apricot

Learn to grow your membership more easily with these three strategies from membership expert Joy Duling

Marketing 410
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Five Onboarding Tips for New Members - Moery Company

Moery Company

The onboarding of new members is the hottest discussion with association membership pros. Association partners are telling me onboarding, and following engagement is just as important as recruitment and retention tactics. Here are five quick tips to develop a successful onboarding program. First and foremost, build out a separate process and operational program for onboarding. I recommend a process slated for unique and personal engagement 30, 60, and 90 days from joining.

Tips 293
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Membership 101: Who Counts?

Spark Consulting

Who do you consider to be your members? That seems like an easy question: “Anyone whose dues are current,” right? But if you dig a little deeper, it quickly gets a lot more complicated. Do you offer a grace period? Are there ways to pay other than money? What about the people in your profession or industry who haven’t paid? What about the people who support those in your profession or industry? What about their audiences or customers?

Committee 207
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Association Brain Food Weekly: 11.16.18

Reid All About it

The weekly list of free educational events and resources for the association community… Does anyone on your staff have the association CIO mindset ? David DeLorenzo at DelCor says you don’t necessarily need a CIO on staff but you do need a technology leader with the CIO mindset. Microlearning may be trendy, says WBT Systems, but it’s a learning strategy based in brain science. Find out how learners and associations benefit from microlearning programs.

Indiana 215
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How Do You Measure the Success of Enterprise Learning?

Every organization measures ROI differently. With Thought Industries’ three pillars of learning in this white paper, you can identify what matters to your business, define KPIs and metrics, and see how other organizations measure success and impact.

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Balancing Traditional and Trending Member Communications

Association Adviser

Finding balance can be a tricky endeavor. Too much (or too little) of any given thing on one side tips the scales and creates an uneven approach. This year’s Association Communications Benchmarking Study showed us that traditional forms of member communication – live events and print media – continue to be popular among associations and their members. Live events remain the No.

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Snapchat 101 for Associations

GrowthZone

Snapchat could be just what you need to engage members or potential members – particularly young professionals. In the past, its younger user base and short-lived content may have left you unsure about adding this channel to your association’s social media strategy. But, it’s important to evaluate if (and how) it can help your organization reach its goals.

Video 156
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3 eLearning Examples to Spark Innovation

Blue Sky eLearn

Creating online courses that not only educate learners but captivates and leaves them full of curiosity is a difficult task. Most people will agree that the quality of the content is the most important aspect of any educational course. But once you have your subject matter experts creating content, the next step is to determine how to deliver that content to your audience.

Examples 175
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Make Newbies Feel Welcome!

Association Success

How to give new members a golden first experience and learn from their feedback. Remember the first time you went to an association event and how that felt? Nerve wracking for most! Making new members feel welcome at your association’s events is a smart investment of resources. Will it cost more to organize an onboarding program to your events now, or replace the member who won’t return because they had a negative first experience?

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Designing For Engagement: Revive Your L&D Strategy with Gamification, VR, and More

Speaker: Stephen Baer - Chief Creative Officer, ELB Learning & Luke Talbot - Chief Product Officer, Userlane

In this fireside chat, leading L&D experts Stephen Baer & Luke Talbot will discuss the exciting technological advancements in eLearning and how you can choose and implement the right technology for your company.

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Study: Nonprofit Workers Stay Because They Want to Make a Difference

Associations Now

A new study shows that nonprofit employees find value in their work—a commitment that carries on through retirement. The mission of any nonprofit is to improve a community or advance a cause—and it’s this core value of making a difference that keeps three out of four employees and eight in 10 managers in the nonprofit world, according to a new study by TIAA , a financial services company specializing in the academic, research, medical, cultural, and government fields.

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Digital badging: A win-win for associations and their learners.

YourMembership Blog

When working to build a learning program that’s unlike anything offered elsewhere, it’s imperative for association professionals to have a good grasp on generational shifts and new technology, as well as the ability to embrace change. As part of this endeavor, key trends should be evaluated to determine what value they bring to a specific. The post Digital badging: A win-win for associations and their learners. appeared first on YourMembership.

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3 Questions to Ask Yourself Before Purchasing New Association Technology

Higher Logic

Purchasing new technology is a big undertaking. There are so many platforms on the market, how do you wade through your choices to find just one that fits your association? You need to choose carefully: find a vendor that will support you and software that makes employees’ jobs easier. We’ve worked with hundreds of associations while they were knee deep in this process. We’ve also gotten a lot of great feedback from our own customers about what’s important and what isn’t.

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The 10 Best Social Media Tools for Nonprofits That Save Time and Money (2018 Update)

Wild Apricot

Here are the 10 best social media tools for nonprofits to save time (and money) scheduling, managing, and optimizing their social networks. social media

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The Ultimate Crash Course in eLearning Visual Design

Speaker: Connie Malamed, Founder of Mastering Instructional Design and Publisher of The eLearning Coach

Well-designed materials can motivate learners, improve comprehension, and assist optimal retention. If you need rapid, easily actionable ways to improve your eLearning and slides, join this session to learn the power principles that will have the biggest impact on your designs.

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What Would Happen if Your Members Chose Not to Join for 1 Year? - Moery Company

Moery Company

Istock_Credit:Michail_Petrov96. This is a big question, folks. A good friend in the association world was speaking with a corporate member who put forth the following scenario – “What if Our company quit all associations for a year – drop our membership with the many trade associations we are currently a member of. I’d like to see what happens.”. Questions considered: “Would our presence and influence in the industry suffer?

Industry 285
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Member Q&A: Who Makes the Call?

Spark Consulting

Who should make contact around things like joining and renewing: other members or staff? Member-to-member (or member-to-prospect) communications can be very effective, IF you can persuade your members to actually make the calls. We’re often tempted to ask volunteers to call lapsed members – in fact, that can be a stated requirement of serving on a membership committee.

Committee 203
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Association Brain Food Weekly: 1.26.18

Reid All About it

The weekly list of free educational events for the association community… The world wants you just as you are—you are enough. This message is from one of the best pieces I read this week. Thanks to Jeffery Cufaude for sharing his wisdom with us. It reminds me of the advice my fellow yogis and I got during yoga teacher training—advice that applies to anyone who gets up in front of people: although it’s natural to channel the teachers you love, it doesn’t work.