HighRoad Solution
OCTOBER 30, 2018
Email open rates have dropped for most businesses – hovering around 25%. That means for every 1,000 emails that reach a company’s target audience’s inbox, 750 of them don’t get opened.
YourMembership Blog
FEBRUARY 16, 2018
Your members’ needs and expectations are always changing. Are you doing all you can to give them a stellar experience? What better way to find out than to walk a (virtual) mile in their shoes? Creating member journey maps is an effective way to see your members’ experience from their point of view. Journey maps. The post Walk a mile in your members’ shoes to identify areas for improvement. appeared first on YourMembership.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Higher Logic
DECEMBER 19, 2018
Member retention: it’s always on our minds. In 2019, how do you plan to get your members to stick around? When people face so many competing demands for time, attention, and money, this question is bigger than ever. The Membership Marketing Benchmark Report asked associations why they think members don’t renew. The two biggest reasons they mentioned, after “lack of engagement ” (37%) were: Members c ould not justify membership costs with any significant ROI ( 28% ).
Wild Apricot
OCTOBER 18, 2018
Follow these five steps from marketing strategist Amy Jacobus to bring your potential supporters down the marketing funnel and turn them into raving fans.
Speaker: John Blackmon - CTO, CAIO ELB Learning
Did you know that (VR) training is becoming more of a mainstream strategy in the eLearning Industry? This learning modality has changed dramatically over the past 2 years, and several organizations have proven it has better results than traditional eLearning - but why and is it worth it? Join John Blackmon, CTO and Chief AI Officer of ELB Learning, and creator of CenarioVR and Lectora, for an honest look at data points and common myths — including needing a camera to get started or a headset to
Association Adviser
OCTOBER 9, 2018
Joanne Smikle, PhD. What is your association doing to ensure that it has a talent pipeline for key positions, especially leadership positions? This article provides practical strategies for addressing succession and leadership development in a thoughtful, structured manner. The underlying assumption is that you want the association to be ready to tackle the challenges of the future and recognize the vital role that well-developed leadership talent plays in enabling that to happen.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
Reid All About it
DECEMBER 14, 2018
The weekly list of free educational events and resources for the association community… It’s the most wonderful time of the year… (sing it with me). Some of us get to take time off during the holidays. What to do, what to do… WBT Systems has a suggestion for you: get your learning on. They suggest associations promote Holiday Specials on online learning programs so members spend some of their vacation time on professional development.
WBT Systems
OCTOBER 16, 2018
The Benefits of Micro-Credentials for Members, Employers & Your Association. Read more about The Benefits of Micro-Credentials for Members, Employers & Your Association.
Association Success
SEPTEMBER 20, 2018
How to give new members a golden first experience and learn from their feedback. Remember the first time you went to an association event and how that felt? Nerve wracking for most! Making new members feel welcome at your association’s events is a smart investment of resources. Will it cost more to organize an onboarding program to your events now, or replace the member who won’t return because they had a negative first experience?
Smooth The Path
NOVEMBER 6, 2018
Sometimes we have to tell people things we do not think we should have to say to them: The vibrant association is dynamic because members like you tell professionals like you all about the association. Your experiences in our industry or profession might be very different than our other members’ experiences. There is a lot of value in your membership, here let me show you.
Advertisement
The time is right for nonprofits to do more with learning tech! Nonprofit organizations seem to have accelerated their interest in eLearning tech as of late. Driving this need are several factors including reaching a remote workforce, growing demands for training, and changing regulations. The challenges nonprofits face are not dissimilar from for-profit companies, yet there are notable differences.
GrowthZone
SEPTEMBER 18, 2018
Snapchat could be just what you need to engage members or potential members – particularly young professionals. In the past, its younger user base and short-lived content may have left you unsure about adding this channel to your association’s social media strategy. But, it’s important to evaluate if (and how) it can help your organization reach its goals.
Delcor
NOVEMBER 7, 2018
You never know where mayhem lurks in your association or nonprofit. On the surface, everything seems like business as usual. The IT department is busy keeping the network up and running. However, dig deeper and you can see problems looming. When it comes to technology, everyone does their own thing. Rather than dealing with IT, employees prefer to go out on their own to acquire the tools they need.
YourMembership Blog
OCTOBER 11, 2018
When you think of membership renewal strategies, you might think about the few months leading up to a member’s renewal date. But your members’ entire experience with your organization — not just the last 90 days — informs their decision to renew. From the moment they click the “join” button, your members are deciding if. The post 4 membership renewal strategies to start now appeared first on YourMembership.
Higher Logic
NOVEMBER 6, 2018
“I would love to volunteer…but I just don’t have the time!” Sound familiar? Life is busy, no doubt. But isn’t it funny how you can hear someone say this, and then in the very next breath they’ll ask you if you’re caught up on the 10-hour Netflix series they just binge-watched? (Okay, I’m guilty too.) In a perfect world, we would all have the time and energy to volunteer our help to the causes in our community that we care most about (be it animal care, homelessness, continuing education, you nam
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.
Wild Apricot
MARCH 13, 2018
Here are the 10 best social media tools for nonprofits to save time (and money) scheduling, managing, and optimizing their social networks.
Association Adviser
OCTOBER 30, 2018
Finding balance can be a tricky endeavor. Too much (or too little) of any given thing on one side tips the scales and creates an uneven approach. This year’s Association Communications Benchmarking Study showed us that traditional forms of member communication – live events and print media – continue to be popular among associations and their members.
Associations Now
SEPTEMBER 24, 2018
A new study shows that nonprofit employees find value in their work—a commitment that carries on through retirement. The mission of any nonprofit is to improve a community or advance a cause—and it’s this core value of making a difference that keeps three out of four employees and eight in 10 managers in the nonprofit world, according to a new study by TIAA , a financial services company specializing in the academic, research, medical, cultural, and government fields.
Jamie Notter
DECEMBER 31, 2018
Since today is the last day of the year, I’m going to boil everything down for you. If I had to give ONE piece of advice to leaders who want to: get the most out of their organizations. attract and retain the best talent. beat the competition, or even make them irrelevant…. …it would be this: find and fix the patterns inside your culture that get in the way of your people being successful.
Advertisement
For the 9th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2023 survey results report to see how your association compares: Challenges/Concerns/Worries Reinstatement Strategies Non-Dues Revenue Sources Renewal Rates, and More!
WBT Systems
OCTOBER 2, 2018
Survey Says… Online Education’s Role in Membership Marketing. Read more about Survey Says… Online Education’s Role in Membership Marketing.
Association Success
OCTOBER 15, 2018
Takeaways on value-based change from a recent ACE discussion. Associations Catalyzing Entrepreneurship (ACE) is a group made up of association executives and stakeholders who think outside the association box about the future. We have conversations about an entrepreneurial approach to association leadership and implement the resulting great ideas in our jobs.
Smooth The Path
OCTOBER 11, 2018
What is the real value of associations for members? I have heard members say, “I felt very uncertain, even scared, about taking the next step in my career but, the association helped me be confident.” Or, “I was assigned a big project no one in our company had attempted but, I found help through the association.” I felt very unsure, and now I am more confident.
GrowthZone
FEBRUARY 22, 2018
Association networking events are critical to increasing member engagement and demonstrating value. Give your members the tools to maximize the time and energy they put into event attendance. Download Business Cards Are Not Your Customers. and share it with your members now. Part two of our two-part series on successful member networking explores post-event tactics to maximize the opportunity.
Speaker: Karl Kapp, Ed.D., Professor of Instructional Design and Technology
We all know that L&D organizations need to be ready for the future, but what does being future-proof actually look like? Between new technologies and unpredictable events worldwide, it can be difficult to know what challenges we should be ready for. In this exclusive webinar with Dr. Karl Kapp, you'll learn how to make intelligent, informed decisions for your organization's future by looking to the convergence of technology, learning, and business needs.
HighRoad Solution
NOVEMBER 8, 2018
All of your association’s goals depend on getting people to take action. You need new members to apply. You need current members to renew. You need people to attend your events. You need members to buy products or sign up for classes. You need advocates in your industry to mobilize for change. Smart associations know this doesn’t happen by chance, or by simply blasting members with emails.
YourMembership Blog
MARCH 22, 2018
When working to build a learning program that’s unlike anything offered elsewhere, it’s imperative for association professionals to have a good grasp on generational shifts and new technology, as well as the ability to embrace change. As part of this endeavor, key trends should be evaluated to determine what value they bring to a specific. The post Digital badging: A win-win for associations and their learners. appeared first on YourMembership.
Higher Logic
JANUARY 4, 2018
Purchasing new technology is a big undertaking. There are so many platforms on the market, how do you wade through your choices to find just one that fits your association? You need to choose carefully: find a vendor that will support you and software that makes employees’ jobs easier. We’ve worked with hundreds of associations while they were knee deep in this process.
Wild Apricot
OCTOBER 24, 2018
Learn to grow your membership more easily with these three strategies from membership expert Joy Duling.
Speaker: Joseph Suarez - Learning Experience Designer at Suarez Media Production
What makes an instructional video engaging and effective? Why do Learning and Development professionals often struggle to produce quality videos? What can we do to change that? In this webinar, Joseph Suarez will break down the craft, the art, and the science of video production and reveal how to leverage the production process to create great videos of all types and sizes.
Association Adviser
FEBRUARY 26, 2018
Part 4 of our 2017 Association Communications Benchmarking Study series. Acknowledging a challenge is the first step to finding a solution. This year, more than 50 percent of associations said that engaging young professionals is one of their Top 5 communication challenges. So good job, you are on your way! Sixty-three percent of associations feel offering leadership development and events for the next generation of professionals is extremely important.
Associations Now
OCTOBER 16, 2018
Sears was a company that effectively invented the retail economy, but it stayed stagnant in areas that didn’t benefit its business while moving away from areas where it could have kept up. Associations should take note. There are a few things to take away from Sears’ bankruptcy this week—among them, that its legacy looms large. Sears, Roebuck & Co. may be one of the most important companies in the history of retail , and the reasons that the company, formerly the largest retailer in the coun
Jamie Notter
DECEMBER 5, 2018
Maddie and I are BEYOND excited to announce the release of our next book, The Non-Obvious Guide to Employee Engagement (for Millennials, Boomers, and Everyone Else!). It’s part of a series of Non-Obvious Guides that our publisher (IdeaPress, led by the super-smart Rohit Bhargava) is starting. Ours is one of the first three to be released on January 1 (Rohit wrote one on Small Business Marketing , and Andrea Driessen wrote one on Event Planning ).
Expert insights. Personalized for you.
345 
Let's personalize your content