2018

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How to Increase Your Association’s Email Deliverability: 12 Areas to Optimize + 3 Tech To-Dos

HighRoad Solution

Email open rates have dropped for most businesses – hovering around 25%. That means for every 1,000 emails that reach a company’s target audience’s inbox, 750 of them don’t get opened.

How To 345
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Walk a mile in your members’ shoes to identify areas for improvement.

YourMembership

Your members’ needs and expectations are always changing. Are you doing all you can to give them a stellar experience? What better way to find out than to walk a (virtual) mile in their shoes? Creating member journey maps is an effective way to see your members’ experience from their point of view. Journey maps. The post Walk a mile in your members’ shoes to identify areas for improvement. appeared first on YourMembership.

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Member Retention in 2019: Why They Leave & 3 Ways to Keep Them

Higher Logic

Member retention: it’s always on our minds. In 2019, how do you plan to get your members to stick around? When people face so many competing demands for time, attention, and money, this question is bigger than ever. The Membership Marketing Benchmark Report asked associations why they think members don’t renew. The two biggest reasons they mentioned, after “lack of engagement ” (37%) were: Members c ould not justify membership costs with any significant ROI ( 28% ).

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5 Steps to Turning Strangers Into Members and Members Into Advocates

Wild Apricot

Follow these five steps from marketing strategist Amy Jacobus to bring your potential supporters down the marketing funnel and turn them into raving fans.

Marketing 739
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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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The Benefits of Micro-Credentials for Members, Employers & Your Association

WBT Systems

The Benefits of Micro-Credentials for Members, Employers & Your Association. Read more about The Benefits of Micro-Credentials for Members, Employers & Your Association.

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More Trending

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Things We Should Not Have to Tell Members (But We Do)

Smooth The Path

Sometimes we have to tell people things we do not think we should have to say to them: The vibrant association is dynamic because members like you tell professionals like you all about the association. Your experiences in our industry or profession might be very different than our other members’ experiences. There is a lot of value in your membership, here let me show you.

Industry 223
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Cultivating Next-Generation Association Leaders

Association Adviser

Joanne Smikle, PhD. What is your association doing to ensure that it has a talent pipeline for key positions, especially leadership positions? This article provides practical strategies for addressing succession and leadership development in a thoughtful, structured manner. The underlying assumption is that you want the association to be ready to tackle the challenges of the future and recognize the vital role that well-developed leadership talent plays in enabling that to happen.

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Study: Nonprofit Workers Stay Because They Want to Make a Difference

Associations Now

A new study shows that nonprofit employees find value in their work—a commitment that carries on through retirement. The mission of any nonprofit is to improve a community or advance a cause—and it’s this core value of making a difference that keeps three out of four employees and eight in 10 managers in the nonprofit world, according to a new study by TIAA , a financial services company specializing in the academic, research, medical, cultural, and government fields.

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Snapchat 101 for Associations

GrowthZone

Snapchat could be just what you need to engage members or potential members – particularly young professionals. In the past, its younger user base and short-lived content may have left you unsure about adding this channel to your association’s social media strategy. But, it’s important to evaluate if (and how) it can help your organization reach its goals.

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The Staffing Solutions Playbook for Associations

44 low-cost and free ideas to reduce employee turnover and improve morale. Employee turnover is disruptive, costs money, and impacts morale. But it’s preventable — or at least manageable — when you have a game plan. Read the Staffing Solutions Playbook for Associations, and you’ll learn: 21 ideas to boost morale and improve retention 12 key perks of time off, awards, recognition, and praise 11 strategies to keep new and existing employees involved and informed, and why this is fundamental to the

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Does Your Association Have the CIO Mindset?

Delcor

You never know where mayhem lurks in your association or nonprofit. On the surface, everything seems like business as usual. The IT department is busy keeping the network up and running. However, dig deeper and you can see problems looming. When it comes to technology, everyone does their own thing. Rather than dealing with IT, employees prefer to go out on their own to acquire the tools they need.

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Find+Fix Your Culture Patterns

Jamie Notter

Since today is the last day of the year, I’m going to boil everything down for you. If I had to give ONE piece of advice to leaders who want to: get the most out of their organizations. attract and retain the best talent. beat the competition, or even make them irrelevant…. …it would be this: find and fix the patterns inside your culture that get in the way of your people being successful.

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4 membership renewal strategies to start now

YourMembership

When you think of membership renewal strategies, you might think about the few months leading up to a member’s renewal date. But your members’ entire experience with your organization — not just the last 90 days — informs their decision to renew. From the moment they click the “join” button, your members are deciding if. The post 4 membership renewal strategies to start now appeared first on YourMembership.

Strategy 413
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What’s In It For Me? 5 Life-Changing Benefits of Volunteering

Higher Logic

“I would love to volunteer…but I just don’t have the time!” Sound familiar? Life is busy, no doubt. But isn’t it funny how you can hear someone say this, and then in the very next breath they’ll ask you if you’re caught up on the 10-hour Netflix series they just binge-watched? (Okay, I’m guilty too.) In a perfect world, we would all have the time and energy to volunteer our help to the causes in our community that we care most about (be it animal care, homelessness, continuing education, you nam

Wisconsin 415
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5 Habits of Growth-Oriented Associations

We’ve identified the five defining characteristics of future-focused associations. Adopting these traits allows your organization to chart a course for long-term growth and success. Find out: Why some organizations are more adept at navigating and overcoming challenges facing all associations. The success formula for thriving associations, including a behind-the-scenes peek at some flourishing organizations.

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Why Marketing Doesn’t Grow Communities (And Three Things You Can Do Instead)

Wild Apricot

Learn to grow your membership more easily with these three strategies from membership expert Joy Duling.

Marketing 630
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How to Select the Best Landing Page Software for Your Association

HighRoad Solution

All of your association’s goals depend on getting people to take action. You need new members to apply. You need current members to renew. You need people to attend your events. You need members to buy products or sign up for classes. You need advocates in your industry to mobilize for change. Smart associations know this doesn’t happen by chance, or by simply blasting members with emails.

Software 135
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Change Management: Show Me the Value

Association Success

Takeaways on value-based change from a recent ACE discussion. Associations Catalyzing Entrepreneurship (ACE) is a group made up of association executives and stakeholders who think outside the association box about the future. We have conversations about an entrepreneurial approach to association leadership and implement the resulting great ideas in our jobs.

DC 184
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The Real Value of Associations for Members

Smooth The Path

What is the real value of associations for members? I have heard members say, “I felt very uncertain, even scared, about taking the next step in my career but, the association helped me be confident.” Or, “I was assigned a big project no one in our company had attempted but, I found help through the association.” I felt very unsure, and now I am more confident.

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How to Design a Seamless & Personalized Digital Donor Journey

Speaker: Tim Sarrantonio

The average nonprofit uses five or more different software platforms to create their donor’s journey, making the experience clunky and disjointed. If you want to design a magical online giving experience for donors, making their journey as seamless as possible is key. In this webinar with expert Tim Sarrantonio, you’ll learn the fundamental steps to create an immersive and personalized online giving experience for your donors.

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Balancing Traditional and Trending Member Communications

Association Adviser

Finding balance can be a tricky endeavor. Too much (or too little) of any given thing on one side tips the scales and creates an uneven approach. This year’s Association Communications Benchmarking Study showed us that traditional forms of member communication – live events and print media – continue to be popular among associations and their members.

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What Associations Can Learn from Sears’ Decline Into Bankruptcy

Associations Now

Sears was a company that effectively invented the retail economy, but it stayed stagnant in areas that didn’t benefit its business while moving away from areas where it could have kept up. Associations should take note. There are a few things to take away from Sears’ bankruptcy this week—among them, that its legacy looms large. Sears, Roebuck & Co. may be one of the most important companies in the history of retail , and the reasons that the company, formerly the largest retailer in the coun

Course 199
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Part 2: Kick Start Your Association’s Networking Events

GrowthZone

Association networking events are critical to increasing member engagement and demonstrating value. Give your members the tools to maximize the time and energy they put into event attendance. Download Business Cards Are Not Your Customers. and share it with your members now. Part two of our two-part series on successful member networking explores post-event tactics to maximize the opportunity.

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Emerging Evergreen Conference Practices—From This To That

Velvet Chainsaw

You can never get enough of what you really don’t need says Eric Hoffer. To paraphrase Hoffer, you can never get enough of conference fads, gimmicks and trends. We want more, more, more! (Unless your a conference participant and we often have had enough!). Fads and trends are often about gaining attention. They also want access to your conference budget.

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Virtual Training, Real Results: Exploring the Potential of VR in the Workplace

Speaker: John Blackmon - CTO, CAIO ELB Learning

Did you know that (VR) training is becoming more of a mainstream strategy in the eLearning Industry? This learning modality has changed dramatically over the past 2 years, and several organizations have proven it has better results than traditional eLearning - but why and is it worth it? Join John Blackmon, CTO and Chief AI Officer of ELB Learning, and creator of CenarioVR and Lectora, for an honest look at data points and common myths — including needing a camera to get started or a headset to

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Single Culture or Multiple Cultures?

Jamie Notter

Nearly every organization we work with confronts an important question at some point in their culture journey: Should they strive for one, uniform culture? Or should they let multiple cultures develop inside the organization? The answer (as frustrating as this can be) is “both.”. In our work, we help organizations create a set of clear Culture Priorities.

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Digital badging: A win-win for associations and their learners.

YourMembership

When working to build a learning program that’s unlike anything offered elsewhere, it’s imperative for association professionals to have a good grasp on generational shifts and new technology, as well as the ability to embrace change. As part of this endeavor, key trends should be evaluated to determine what value they bring to a specific. The post Digital badging: A win-win for associations and their learners. appeared first on YourMembership.

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3 Questions to Ask Yourself Before Purchasing New Association Technology

Higher Logic

Purchasing new technology is a big undertaking. There are so many platforms on the market, how do you wade through your choices to find just one that fits your association? You need to choose carefully: find a vendor that will support you and software that makes employees’ jobs easier. We’ve worked with hundreds of associations while they were knee deep in this process.

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The 10 Best Social Media Tools for Nonprofits That Save Time and Money (2018 Update)

Wild Apricot

Here are the 10 best social media tools for nonprofits to save time (and money) scheduling, managing, and optimizing their social networks.

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Why Nonprofits Are Seriously Interested in eLearning Tech

The time is right for nonprofits to do more with learning tech! Nonprofit organizations seem to have accelerated their interest in eLearning tech as of late. Driving this need are several factors including reaching a remote workforce, growing demands for training, and changing regulations. The challenges nonprofits face are not dissimilar from for-profit companies, yet there are notable differences.