5 Marketing Pain Points & Solutions (From Our In-House Experts)

Higher Logic

Can we talk about how glamorous the life of a marketer is for a moment? …I While the role of a marketer can be incredibly interesting and rewarding, it doesn’t come without challenges. You’re not alone, you hardworking marketer, you! Video Content Marketing.

How We Got a 50% Email Open Rate (And You Can Too!)


Well, a 52% email open rate to be exact. Good email marketers regularly track their email metrics. Great email marketers regularly track their email metrics and then make improvements to their program based on their results.

Association Brain Food Weekly: 1.4.19

Reid All About it

Tony Rossell at Marketing General Inc. identifies six bad marketing habits that are killing membership marketing and growth —fodder for your association’s New Year’s resolutions. Mon 1/8 at 1 p.m.* – 10 Website and Email Marketing Best Practices for Small Nonprofits.

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Implementing a Successful Cause Marketing Campaign

AMR Management Services

Implementing a Successful Cause Marketing Campaign. Drake & Company recently donated 100 hours of staff time to build a cause marketing program for the Chesterfield Arts “Make Your Mark” levee mural project, held June 4. Enter Cause Marketing. To increase awareness and generate funding to support the project, Chesterfield Arts accepted a Drake & Company proposal to add a pinup cause marketing element to the overall “Make Your Mark” project.

Association Brain Food Weekly: 12.21.18

Reid All About it

Peter Houstle of Mariner Management & Marketing has been working with several associations on a chapter ROI matrix. B2B content marketing predictions and trends for 2019. TopRank Marketing ). Hear tips for growing your email list. Follow Blog via Email.

5 Simple Campaign Flow Tips I Use Every Day


In the past three years, I’ve built a lot of automated email campaigns. I also know the disappointment of discovering that a wait step wasn’t configured exactly like you planned, resulting in rapid-fire emails. A campaign canvas is a work of art (to email marketers).

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Association Brain Food Weekly: 11.9.18

Reid All About it

– Cause-Related Marketing, Sweepstakes, Raffles, and Other Charitable Promotions: Being Creative and Compliant (Washington DC and webinar). Even the most extensive course library isn’t enough to meet learners on their terms in today’s fluid, fast-paced business environment.

Social Media Roundup: Send Emails Without Flooding Inboxes

Associations Now

Email your members (just not twice daily). A flooded inbox of unread emails is enough to stress your members. Ration the messages you send—emailing them enough to remind them you’re still there, but not too much so that they wish you weren’t.

A Tiny Reminder of the Value of Experiments

Associations Now

So instead, we decided to do something much smaller in scale and involving something that’s becoming a bit of a trend these days: the use of emojis in emails. The results: The email without the emoji won—though it was effectively neck-and-neck.

Association Social Media: National Business Officers Association (NBOA)


However, in this role I constantly collaborate with the events, membership, marketing, corporate relations, and professional development department staff. Questions that elicit responses may be compiled as “samples” for our official NBOA-vetted document library.

Association Brain Food Weekly: 11.2.18

Reid All About it

Many of my content marketer friends, acquaintances, and clients will appreciate this one. Andy Crestodina at Orbit Media Studios writes about seven habits of highly effective content marketers. Marketing Trends to Watch for in 2019. Host: American Marketing Association.