Higher Logic

MAY 29, 2020

In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership. The goal: Every year, bringing in new members is likely to be on your association’s list.

Social Media 254

Social Media Tools Member Engagement Revenue 254

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150

Survey Marketing Certificate Education 150

Higher Logic

FEBRUARY 4, 2020

Mobile-friendly access : Mobile-friendly access to educational resources and membership benefits is important to younger members, who will want 24/7 access to your learning programs from whichever device they choose. Resource: Integrate for Success: 3 Sweet Results of AMS Integrations. #4.

Communications 287

Communications Tips Content Tools 287

Reid All About it

JULY 16, 2021

The weekly list of free educational events and resources for the association community…. Definitely look at what he has to say, especially if you’re using labels like Gen X, Millennial and Gen Z. Professional Development Townhall: Do This, Not That: What’s Working NOW for Email Marketing. Online education revenue.

Revenue 195

Revenue Video Strategy Industry 195

Reid All About it

OCTOBER 12, 2018

The weekly list of free educational events and resources for the association community… Liberal artsy types, you too can be a data analytics professional. Gen Z, Millennials & Gen X: Exploring Generations and Online Reviews. The Secret Sauce on Creating Compelling Member Journeys. 1 CAE credit. More info/register.

DC 170

DC Las Vegas Washington Review 170

MemberClicks

APRIL 26, 2022

If the event is smaller and focused on current members, you may already have the space, budget, and other resources needed to plan it without a sponsor. This can also increase your audience reach, recruiting new people to register for your event. Before looking into how to find a sponsor for your event, consider your event’s goals.

How To 52

How To Cost Proposal Social Media 52

Reid All About it

NOVEMBER 10, 2017

Although I highly enjoyed the future of learning and AI conversations, I loved loved loved Lisa Campo’s video: 5 Ways to Repel Millennials from Your Association. Bring your specific digital marketing challenges, questions or current work to get expert feedback and guidance. Presenter: David Mundy, Director of Marketing, Guidestar.

DC 150

DC Washington Tools Education 150