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Association Brain Food: 10.11.24

Reid All About it

Sponsors have many options for their marketing dollars, including their own webinars, events, and blog posts. Impexium explains how to increase your association’s sponsorship revenue with a new relationship-based and expertise-focused approach to corporate partners. Video marketing. Sponsorships. Membership value.

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Association Brain Food: 9.13.24

Reid All About it

He explains how to build product lines using a framework involving product extensions—an interesting and potentially fruitful strategy. Because skills are the new workforce currency , associations must focus on designing and delivering what members need: digital badges, certificates, and hands-on learning programs. Holly E.

LMS 265
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Association Brain Food Weekly: 5.21.21

Reid All About it

They make an argument for adding smaller, niche virtual conferences to your event lineup. Makes sense: hyper-relevant programming and more opportunities for attendees to spend quality time with peers. Intellectual humility and curiosity. Conference design. He suggests five changes to conference design that are long overdue. Yes, please!

San Jose 369
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Association Brain Food: 5.12.23

Reid All About it

Learning business. WBT Systems describes how for-profit learning platforms, like the MOOCs Coursera and EdX, make their money. The corporate market is a growing profit center for them—and could be for your association too. I’m tired of experiencing FOMO for this one, so I’ve already got my flight booked for Denver.

Chicago 200
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Increase Member Engagement with an Online Learning Challenge

WBT Systems

Participating in an online learning challenge is a great way to kick-start a new habit, acquire a new skill, or accomplish a long-desired goal. A 7-day green smoothie challenge helped the founders of Simple Green Smoothies build an online community of more than 200,000 people. The benefits of a learning challenge.

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Association Brain Food Weekly: 5.14.21

Reid All About it

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Either you have it or you don’t but you have to produce anyways. Event safety.

St. Louis 341
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Association Brain Food Weekly: 7.9.21

Reid All About it

Of course, but canned do just fine in a pinch. The training of frontline (public-facing) employees has traditionally been the purview of a company’s HR department or, as with alcohol service training, for example, outsourced to a for-profit specializing in that niche. Order and change. Makes more sense now. Member engagement.