Reid All About it
DECEMBER 8, 2023
Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. AI for Event Planners: Leverage the Power or Proceed with Caution? Learn how AI can be a game-changer in transforming your event-planning process. 1 CMP credit. More info/register.
Reid All About it
JANUARY 26, 2018
Attracting millennial/young professional supporters. Last call to participate in Marketing General Inc.’s s 10th annual Membership Marketing Benchmarking Survey. The Millennial Generation: A Demographic Bridge to America’s Diverse Future (Washington DC). Make Your Marketing Technology Resolutions for 2018.
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Associations Now
JUNE 2, 2015
A new survey of meeting planners looks at some of the generational differences that are influencing how they choose event locations and what that may mean for venues. Millennials are also more likely to turn to social media and blogs for reviews and ratings when evaluating a potential venue. Please share in the comments.
Jamie Notter
DECEMBER 5, 2018
Maddie and I are BEYOND excited to announce the release of our next book, The Non-Obvious Guide to Employee Engagement (for Millennials, Boomers, and Everyone Else!). Ours is one of the first three to be released on January 1 (Rohit wrote one on Small Business Marketing , and Andrea Driessen wrote one on Event Planning ).
Reid All About it
SEPTEMBER 29, 2023
Marketing to younger generations. If you’re trying to figure out how to market to Gen Z and millennials, Mercury Creative Group explains how to build an association brand that attracts and retains younger members. Why travel to a conference if most of the experience feels like an online meeting? More info/register. 1 CAE credit.
Reid All About it
MAY 14, 2021
The weekly list of free educational events and resources for the association community…. Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. Event safety. During the last one, they introduced their event safety playbook full of tips and resources.
Reid All About it
MAY 15, 2020
Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Virtual event sponsors and exhibitors. Host: Cvent.
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