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Association Brain Food Weekly: 5.15.20

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Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Virtual event sponsors and exhibitors. Airstream ).

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Association Brain Food Weekly: 3.25.22

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Check out the new page on my site, Association Brain Food Resources , dedicated to feeding your brain with information from our industry partners about association technology, membership, data management, cybersecurity, non-dues revenue, and more. Professional development market potential. Beware of QR code scams. Host: EventMobi.

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Association Brain Food Weekly: 1.26.18

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Steven Johnson in The New York Times says, Bitcoin “may well turn out to be a genuinely revolutionary breakthrough and at the same time a colossal failure as a currency.” Last call to participate in Marketing General Inc.’s s 10th annual Membership Marketing Benchmarking Survey. Keep learning! CB Insights ).

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Association Brain Food Weekly: 2.26.21

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It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market. Tony Rossell, Marketing General, Inc. ). The State of Association Marketing.

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Association Brain Food Weekly: 4.5.19

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Human contact is becoming a luxury good ,” said Nellie Bowles at the New York Times. The real situation is more complex: these industries haven’t adapted to changes in their market, but newer, more adaptive brands have. Now for the educational events scheduled for next week. What does this mean for associations?

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Association Brain Food: 6.2.23

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The weekly list of free educational events and resources for the association community… “Almost everything will work again if you unplug it for a few minutes, including you.” Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. They’re interested in the content, that’s it. 1 CMP credit.

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Association Brain Food Weekly: 4.9.21

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Event Farm is hosting a series of virtual events on pandemic compliance and safety at in-person events. The first session addressed six event safety factors to consider from the public health and event planning perspectives. Virtual Events Institute ). Host: New York Society of Association Executives.

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