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Association Brain Food Weekly: 8.27.21

Reid All About it

If virtual or in-person conferences are part of your organization’s strategy—whether you’re a non- or for-profit, large or small organization—please participate in the Tagoras 2021 Virtual Conferences survey. It sounds like the beginning of a joke but figuring it out is essential to the success of your organization.

Tampa 200
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Tailor Alumni Communications with Enhanced Data: 5 Tips

ISAE

Organizations use wealth data to determine an alum’s capacity to give. Since major donors can generate significant donation revenue for your organization, it’s essential to determine who may become a major donor and implement a fundraising appeal outreach cadence to target this group. Philanthropic data. Append alumni data.

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Carole Baskin is killing it in marketing: How the non-profit in ‘Tiger King’ dominates digital strategy

Association Success

One of BCR’s early forays into reaching way more people than could ever visit its Tampa headquarters was joining YouTube on August 15, 2006. Nearly all of its traffic comes from organic search, with more than 2,300 unique search keywords generating about $260,000 in estimated monthly SEO value for free, according to SpyFu.com.

Strategy 100
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Association Brain Food Weekly: 2.5.21

Reid All About it

Fri 2/5 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future. The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI. This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management.

San Diego 370
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Keep Members Coming Back

YourMembership

You are in charge of an amazing organization, complete with a compelling mission statement, an advisory board of talented and influential community leaders, and a platform that offers a gazillion perks. If you’re hosting a workshop or featuring a guest speaker, for example, try to built in some time for networking, too.

Tampa 150
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Making the case for chapters

Mariner Management

For example, the Toronto Chapter of NAIOP introduced a Mentoring Program creating mentoring software that matches mentors with mentees resulting in 14 chapters piloted, replicated, and launched their own mentoring program. Build chapter into the organizations’ education strategy. Minimize competition; maximize collaboration.

Tampa 62
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6 Data Points to Track in Your AMS + Why You Need Them

MemberClicks

But a random influx of data isn’t necessarily better for your association, and tracking the wrong data points can overwhelm your organization and lead you down a detrimental path. For example, if you know that many of the members of your community organization have young children, you may choose to host family-friendly events.