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Association Brain Food Weekly: 7.17.20

Reid All About it

Pandemic engagement strategies. MemberSuite identifies five strategies for engaging members during this next phase of the pandemic crisis : content, education, community, volunteering and causes. Tony Rossell, Marketing General, Inc. ). 5 virtual conference pricing strategies. MeetingsNet ). Allen, Washington Post ).

Montana 341
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Association Brain Food Weekly: 4.2.21

Reid All About it

MemberSuite tackles one of the most perplexing questions about the future of conferences: how to provide an integrated experience at a hybrid conference —and why you should. . Mike Murray, Content Marketing Institute ). Think Portugal meets Louisiana. Hybrid conferences. Educational coaches. Quick hits. Stan Garfield ).

Revenue 335
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Association Brain Food Weekly: 7.24.20

Reid All About it

Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. It’s “a planning method that helps people and organizations figure out how to create their preferred future.” – Rooting Out Racism: How to Get Started at Your Association.

Montana 259
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Three Ways to Grow Membership With Mission

Association Freak

We often reduce the mission to believing that “what’s in it for me” is the only key to nonprofit marketing success in membership messaging. Guided by research, many organizations have sought to imitate for-profit marketers. Market your mission, then act on it. Rightly so. Appeal to Self-Directed Consumers.

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Association Brain Food Weekly: 3.27.20

Reid All About it

WBT Systems provides ideas for helping members deal with the economic impact of the COVID-19 crisis , including recession-focused information, resources, and benefits as well as guidance on pricing and marketing. Billhighway explains how to help chapter leaders with virtual governance and volunteering. Fri 3/27 at 12 p.m.

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Normal is Over(rated) – For Now

Velvet Chainsaw

Good Business Strategy Looks Forward. Going backward has never, ever been a good business strategy. Why are we all sitting around talking about how much we want to go backward, as if that’s an option? My organization was supposed to hold a 5,000-person meeting in Louisiana in late October. The “normal” we know is history.

Louisiana 127
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Members Were My Mentors: Building Consensus Among the Folks Who Build

Association Adviser

What our members tend to have in common is that they’re strong entrepreneurial personalities who work in a very challenging market. . Long story short, AGC hired me at age 24 to run a chapter in Louisiana. I was pretty up to speed when I got back to the Louisiana chapter office for my first job. Fast forward to today.

Georgia 107