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Association Brain Food: 3.24.23

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WBT Systems describes how associations can support women professionals by providing professional development, leadership training and networking opportunities, and educating employers about eliminating workplace challenges. They explain how to use AMS data for planning and marketing events. Women in the workplace. Member onboarding.

Revenue 227
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Association Brain Food: 3.17.23

Reid All About it

But excellent content isn’t enough to gain market share. Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running. Jimmy Daly, Superpath ) Personas, even well-researched ones, are worthless for marketing. Content is a commodity, says WBT Systems. Chapter habits.

Revenue 205
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Association Brain Food: 3.8.24

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Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. Your marketing plan has to work extra hard to convince your audience to make the trip. Humans… so persuadable! Mentoring programs. More info/register.

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Association Brain Food Weekly: 11.13.20

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Participants receive complimentary access to a customizable dashboard allowing you to view the data and download a unique report to guide you, your staff and volunteer leadership. This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. Virtual job fairs.

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Get Board Buy-In for Your Association’s Learning Business

Leading Learning

Whether your association is committed to workforce development, upholding professionalism in your industry, or providing opportunities for young professionals entering the workforce, education should be a part of your mission. Here’s what we’ll cover: Express market demand for education opportunities. by Jeb Banner of Boardable.

Price 90
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Association Brain Food Weekly: 9.17.21

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Companies have dozens of options for spending their marketing dollars. He describes some solutions on the market now and where he thinks we’re headed. Jodi Harris, Content Marketing Institute ). Get advice and simple tools to create a personal brand that positions you as a leader in any industry. Sponsorship strategy.

Content 195
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Association Brain Food Weekly: 4.16.21

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When AI is part of a well-formed marketing strategy, the rewards of effective personalization can be considerable. Ever since hiring industry influencer, Julius Solaris, to join them as their Head of Engagement, you’ve probably seen the name Swapcard swirling around the #eventprof community more than ever lately. Host: PCMA.

Revenue 363